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All Journal Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Journal Of Academia In English Educations (JADEs)
Ksatria, Aldo
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Conceptual Metaphor as a Means of Persuasion in Indonesian President Prabowo Subianto's Speech Ksatria, Aldo
JADEs Journal of Academia in English Education Vol 5 No 1 (2024): JADEs Journal of Academia in English Education
Publisher : Tadris Pendidikan Bahasa Inggris IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jades.v5i1.8798

Abstract

The objectives of this research are to find conceptual metaphors and their persuasive functions employed by Indonesian President Prabowo Subianto on his speech at the Shangri-La Dialogue 2024. This research utilizes a qualitative descriptive method, grounded in the conceptual metaphor theory (CMT) by Lakoff and Johnson (1980) and the categories of persuasive purposes of metaphors as outlined by Charteris-Black (2018). The research found three types of conceptual metaphors: Important is Depth (orientational metaphor), strategies are tools (ontological metaphor), and trust is a financial asset (structural metaphor). These metaphors serve various persuasive functions, including ideological, empathetic, predicative, and heuristic purposes. The findings may be valuable for those interested in using conceptual metaphors as persuasive tools to engage and influence their audiences.
A Semiotic Analysis of Mental Health: Depression Reflected in Voices in My Head by Falling in Reverse Music Video Ksatria, Aldo; Heriyati, Nungki
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 14 No. 1 (2025): Februari 2025
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v14i1.13835

Abstract

This research discusses the meaning of mental health, specifically depression that is reflected in the lyrics and music video of the song titled Voices in My Head by Falling in Reverse. This research applied qualitative descriptive method along with Roland Barthes semiotic perspective to find the signification process in the data that is related to the issue, and also types of mental disorder limited to depression as outlined by Keliat. The findings reveal how both the lyrics and visual elements in the music video contribute to the representation of mental health issue, it also shows the common struggle of battling inner thoughts and refusing to seek help due to the fear of being shamed by the public. From the result, it can be concluded that the music video is helpful in portraying taboo subject of mental health issue, especially depression. Keywords: Semiotics, Music Video, Mental Health
Conceptual Metaphor as a Means of Persuasion in Indonesian President Prabowo Subianto's Speech Ksatria, Aldo
JADEs Journal of Academia in English Education Vol 5 No 1 (2024): JADEs Journal of Academia in English Education
Publisher : Tadris Pendidikan Bahasa Inggris IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jades.v5i1.8798

Abstract

The objectives of this research are to find conceptual metaphors and their persuasive functions employed by Indonesian President Prabowo Subianto on his speech at the Shangri-La Dialogue 2024. This research utilizes a qualitative descriptive method, grounded in the conceptual metaphor theory (CMT) by Lakoff and Johnson (1980) and the categories of persuasive purposes of metaphors as outlined by Charteris-Black (2018). The research found three types of conceptual metaphors: Important is Depth (orientational metaphor), strategies are tools (ontological metaphor), and trust is a financial asset (structural metaphor). These metaphors serve various persuasive functions, including ideological, empathetic, predicative, and heuristic purposes. The findings may be valuable for those interested in using conceptual metaphors as persuasive tools to engage and influence their audiences.
Co-Authors Nungki Heriyati