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p-Index From 2021 - 2026
0.444
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All Journal International Journal Administration, Business & Organization Records Management System Journal
Rena Puspitasari
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Pemasaran Afiliasi E-Commerce pada Media Sosial Terhadap Minat Beli Mahasiswa Politeknik Negeri Bandung Rena Puspitasari
International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.257

Abstract

The purpose of this study was to determine the effect of e-commerce affiliate marketing on social media on the buying interest of Bandung State Polytechnic students. The sample used in this study was 108 respondents who were Bandung State Polytechnic students who had or often saw e-commerce affiliate marketing content on social media. This research uses descriptive analysis method, validity test, reliability test, correlation analysis and simple regression analysis. Data collection was carried out through questionnaires distributed via social media to respondents who met the criteria. In this study, the results obtained were 66.7% of the influence of e-commerce affiliate marketing on purchase intention. Meanwhile, 33.3% is influenced by other variables not discussed in this study. The results of this study indicate that e-commerce affiliate marketing has influence and its influence is included in the low criteria.
The making of storage application for electronic official document based on microsoft access at document unit pt kai (persero) daop 2 bandung Rena Puspitasari; Mohammad Rizal Gaffar
Records Management System Journal Vol. 2 No. 02 (2024): RMSJ Vol.2 No.2 2024
Publisher : Ebiz Prima Nusa

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Abstract

The document unit of PT KAI (Persero) Daop 2 Bandung has tasks and functions in managing company documents. One of the document management activities is storage. The file storage is inefficient because it is not stored centrally, and searching in the file explorer can only be done based on the document file name, resulting in a lengthy search process. To help overcome this issue, a Microsoft Access-based official document storage application has been developed. In addition to serving as a centralized storage location, this application also facilitates quick searches, generates reports based on document types, and includes applicant data forms. The application was developed using the waterfall method, which involved requirement analysis, design, development, testing, and implementation stages. The Microsoft Access-based official document storage application has an attractive interface, is user-friendly, has fast response times, includes a security system, and most importantly, can store document data centrally within a single application. Further development may involve adding additional features.
Co-Authors Mohammad Rizal Gaffar