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p-Index From 2020 - 2025
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All Journal Jurnal Ekonomi Manajemen Sistem Informasi International Journal Administration, Business & Organization
Alghaniy, Aflah Malik
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Teknologi Artificial Intelligence Pada Layanan Chatbot Shopee Terhadap Kepuasan Pelanggan di Bandung Raya, Indonesia Alghaniy, Aflah Malik
International Journal Administration, Business & Organization Vol 5 No 1 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.337

Abstract

This study aims to outline the indications of the influence of artificial intelligence technology on Shopee's chatbot service on customer satisfaction. Involving 111 respondents scattered across the Greater Bandung region, the research focuses on those who have used or frequently used Shopee's chatbot service (Choki). The analytical methods employed include a descriptive approach, utilizing correlation and multiple regression as tools. The research findings indicate that artificial intelligence technology in Shopee's chatbot service has a significant influence of 48.2%, while the remaining 51.8% is influenced by other factors.
The Influence of User Generated Content (UCG) on Skincare Product Purchase Decisions Among Generation Z on TikTok ( A Case Study in Bandung City) Alghaniy, Aflah Malik; Mukaram Mukaram
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5049

Abstract

This study seeks to explore the influence of User Generated Content (UGC) on the purchase decisions of skincare products among Generation Z users on TikTok, using Bandung City as a case study. The research targets individuals from Generation Z who are active TikTok users and reside in Bandung. A purposive sampling technique was used, resulting in a total sample of 155 respondents. Data were collected through a questionnaire distributed via Google Forms to Generation Z users who meet the criteria. The analysis technique used is descriptive analysis and simple linear regression analysis using SPSS software. The findings reveal that User Generated Content (UGC) has a positive and significant effect on the skincare purchase decisions of Generation Z on TikTok, accounting for 40.5% of the variation in purchasing decisions.
Co-Authors Mukaram Mukaram