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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Industrial Research Workshop and National Seminar Jurnal Riset Manajemen
Mukaram Mukaram
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Pengaruh Penerapan Blue Ocean Strategy Terhadap Daya Saing Pada Usaha Mikro Kecil Menengah (UMKM) Restoran Aryati Fatmi; Mukaram Mukaram
Jurnal Riset Bisnis dan Investasi Vol 1 No 2 (2015): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to investigate the role of blue ocean strategy towards competitiveness. Through increasing number of UMKM in Bandung, business competition has become very tight including in restaurant businesses. In order to acquire high competitiveness, UMKM-based restaurants in Bandung need a business strategy to survive. One of the effective business strategies is blue ocean strategy. Blue ocean strategy is a business strategy of which the main key implementation is to carry out value innovation so that company can create market space wherein without any competitors yet. This condition makes company capable of improving its competitiveness. The measurement of blue ocean strategy application level covers product utility dimension, product price tag, production target cost, and adoption retarder. Meanwhile, the measurement of competitiveness level applies human resources dimension, availability and mastery in information and technology, and management and organization. This research uses non-probability sampling method with purposive sampling technique. This research uses 101 restaurants as sample out of 468 populations. The respondents of this research are owner, manager and supervisor. The findings show that the blue ocean strategy contributes 41.8% to the competitiveness of the UMKM restaurants in Bandung.Keywords: Competitiveness, Value Innovation, Restaurant, Business Strategy, Micro, Small and Medium Enterprises.
Pengembangan Pembelajaran Kearsipan Melalui Pelatihan Electronic Filing System (EFS) dengan Program IWSM di Sekolah Menengah Kejuruan (SMK) Ma'mun Sutisna; Titin Suhaeni; Maya Setiawardani; Mukaram Mukaram; Sri Raharso; Ermina Tiorida; Harmon Harmon
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 1 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i1.1875

Abstract

The review of Vocational High School Curriculum 2013 in 2017 brought significant changes to the learning process at the Vocational High School level, it is a change of the expertise competency name that was originally an Office Administration into Automation and Office Governance (AOG). There is a subject in the AOG expertise competency, Archive, which is included in the Basic Subject Group of Expertise Program (C2). In the syllabus of archival subjects, which were originally only manual archiving not only containing manual archive management but also the application of electronic archive management. According to the new topic, teachers do not have competence in the field yet, therefore the training is needed. The purpose of this training is to improve teacher’s competence in the field of Electronic Filing System (EFS) by using the Scan Manager program. This training lasts for five days on the campus, and one week on the field under the guidance of a lecturer at the Business Administration program, Politeknik Negeri Bandung. The result of the training showed that the attendance of participants in the training was 95%, the mastery of training material before and after was 97.6%, and all participants as many as 16 people were declared competent, 2 people were quite competent and entitled to get the certificate. Electronic Filing System (EFS) competency improvement training to maximize the teaching of e-filing with the Scan Manager program in vocational high schools, can be done well and reach suggestions in accordance with the proposals.
Analisis Pengaruh Struktur Modal Terhadap Kinerja Keuangan (Studi Pada Perusahaan Properti dan Real estate yang Terdaftar di Bursa Efek Indonesia periode 2012-2016) Riska Mandasari; Mukaram Mukaram
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.424 KB) | DOI: 10.35313/irwns.v9i0.1101

Abstract

Struktur modal merupakan kombinasi dari utang dan modal pribadi yang dimiliki oleh perusahaan untukmembiayai kegiatan usahanya. Keberadaan struktur modal sangat penting dalam suatu perusahaan, karena salahsatu keberhasilan bisnis adalah perusahaan dapat menentukan proporsi struktur modal yang tepat. Tujuan daripenelitian ini adalah untuk mengetahui adanya pengaruh struktur modal terhadap kinerja keuangan. Rasiokeuangan yang digunakan untuk mengukur stuktur modal adalah Debt to Asset Ratio (DAR), Debt to Equity Ratio(DER), dan Long Term Debt (LTD). Proporsi struktur modal yang tepat akan mempengaruhi kinerja keuanganperusahaan yang dilihat dari profitabilitas, pertumbuhan penjualan, dan nilai pasar perusahaan. Kinerja keuanganperusahaan dapat diukur dengan rasio keuangan seperti Return on Equity (ROE), Sales Growth, dan Price EarningRatio (PER). Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif serta alat analisis yangdigunakan adalah Statistical Program for Social Sciensis (SPSS). Hasil menunjukan bahwa terdapat pengaruhpositif dan signifikan antara struktur modal dengan masing-masing dimensi yaitu Return on Equity (ROE), SalesGrowth, dan Price Earning Ratio (PER), serta adanya pengaruh positif yang signifikan antara stuktur modalterhadap kinerja keuangan sebesar 6,6 %.
Optimalisasi Pengawasan Kinerja Karyawan Business Consultant PT XYZ : Implementasi Sistem RACI Melalui Project Google Spreadsheet Mochammad Zulvikri; Mukaram Mukaram
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2683

Abstract

Employee performance monitoring is one of the key factors in human resource management, especially in a dynamic business sector such as futures trading. PT XYZ, a company engaged in futures trading, faces challenges in managing the performance of Business Consultants (BC) which often arise due to lack of clarity in the division of tasks, lack of accountability, and ineffective coordination. This study aims to optimize employee performance supervision at XYZ through the implementation of the RACI (Responsible, Accountable, Consulted, Informed) system integrated with Google Sheets. The research method used is qualitative with a case study approach, where in-depth interviews, observation, and documentation are used to collect data from employees and project managers who are directly involved. The results showed that the RACI system through Google Spreadsheet can clarify employee roles and responsibilities, increase accountability, and facilitate real-time performance monitoring. The modification of the RACI matrix in this spreadsheet also makes it easier for management to improve team collaboration and productivity. Despite technical challenges in its implementation, the system proved effective in optimizing team performance and communication.
The Influence of User Generated Content (UCG) on Skincare Product Purchase Decisions Among Generation Z on TikTok ( A Case Study in Bandung City) Alghaniy, Aflah Malik; Mukaram Mukaram
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5049

Abstract

This study seeks to explore the influence of User Generated Content (UGC) on the purchase decisions of skincare products among Generation Z users on TikTok, using Bandung City as a case study. The research targets individuals from Generation Z who are active TikTok users and reside in Bandung. A purposive sampling technique was used, resulting in a total sample of 155 respondents. Data were collected through a questionnaire distributed via Google Forms to Generation Z users who meet the criteria. The analysis technique used is descriptive analysis and simple linear regression analysis using SPSS software. The findings reveal that User Generated Content (UGC) has a positive and significant effect on the skincare purchase decisions of Generation Z on TikTok, accounting for 40.5% of the variation in purchasing decisions.
The Influence of Seasonal Price Discounts on Online Impulsive Buying Decisions on the Steam Gaming Platform (Study on Generation Z in Bandung) Raiqal, Muhammad Ghazi; Mukaram Mukaram
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 5 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i5.5050

Abstract

The rapid growth of the digital gaming industry has intensified the use of seasonal price discounts as a marketing strategy to boost consumer purchasing interest. This study aims to examine the influence of seasonal discounts on impulsive buying decisions among Generation Z users in Bandung, Indonesia, on the Steam platform. A quantitative approach with a survey method was adopted, involving 111 respondents selected through purposive sampling. The collected data were analyzed using simple linear regression. The results reveal a significant and positive influence of seasonal discounts on impulsive buying behavior, with a correlation coefficient (r) of 0.744 and a coefficient of determination (R²) of 55.4%. These findings suggest that seasonal discounts substantially drive impulsive purchase behavior among Gen Z users on Steam. The study offers practical insights for digital marketing practitioners to design more effective and consumer-focused promotional strategies.
Co-Authors Alghaniy, Aflah Malik Aryati Fatmi Harmon Harmon Ma'mun Sutisna Maya Setiawardani Mochammad Zulvikri Raiqal, Muhammad Ghazi Riska Mandasari Sri Raharso Tiorida, Ermina Titin Suhaeni