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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik Jurnal Kajian Hukum Dan Kebijakan Publik
Rubim Jaya Kusuma
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Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Analisis Penyajian Iklan Di Media Online Tribun Sumsel.Com Rubim Jaya Kusuma; Sumaina Duku; Ahmad Harun Yahya
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 1 No. 2 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v1i2.357

Abstract

Marketing has evolved into a more nuanced and distinctive form of communication in the modern era due to advances in technology. The integration of communications and marketing is an important component in capturing customer attention. Specifically, this study looks at how digital advertising is presented using a qualitative research approach, which is a scientific method. In qualitative research, researchers use real-world settings to spark new ideas. Qualitative research relies heavily on the researcher. Therefore, to conduct a thorough analysis of the object being studied, researchers need access to a wealth of theories and insights. The advertising presentation method is the main focus of this research. Two types of data, primary and secondary, were used to construct this research. Interviews and media news presentation surveys on Tribun Sumsel.com provide the main data used in this research. Articles, books, journals, and websites serve as secondary sources for this research data. There is a clear purpose and meaning to conducting an interview that goes beyond random conversation. Achieve dominance in the Sumatra online media market and become a leading newspaper publishing company. Share reliable information to inspire new thought patterns and promote the establishment of democracy in Sumatra. Maintain an honest, productive and profitable company. Gojek advertising media on Tribun Sumsel.com displays signs, objects and interpretants, as determined by semiotic analysis. Gojek is a transportation reservation app, and the second image shows a food reservation. This can be seen from the technique of taking images, colors and advertising text, which includes signs such as vehicles and drivers carrying passengers. Everything from the placement of the image to the expressions and words written on it conveys the verbal and nonverbal messages in this advertisement.
Urgensi Penetapan Kriteria Politik Uang dalam Peraturan Perundang-undangan Atas Pelaksanaan Kampanye Menjelang Pemilihan Umum Rubim Jaya Kusuma
Jurnal Kajian Hukum Dan Kebijakan Publik | E-ISSN : 3031-8882 Vol. 1 No. 1 (2023): Jurnal Kajian Hukum Dan Kebijakan Publik
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/wrkg3308

Abstract

This research aims to explore political science students' perceptions of the use of billboards for legislative candidates in the context of general elections in Indonesia. Involving 24 respondents, this research used quantitative methods with simple linear regression analysis to identify factors that influence students' perceptions of billboards for legislative candidates. The results of the questionnaire show that the majority of respondents agree or strongly agree with the influence of billboards in general elections, with the level of satisfaction with political decisions as the most dominant aspect. Although there are variations in opinion, the main conclusion is that billboards for legislative candidates have a significant influence in influencing the perceptions and decisions of political science voters. This research contributes to the understanding of democratic practices and participatory politics among political science students and provides a basis for improvement or innovation in the use of billboards for legislative candidates to make them more effective.
Co-Authors Ahmad Harun Yahya Sumaina Duku