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All Journal Jurnal Samudra Ekonomi dan Bisnis Jurnal GeoEkonomi
Marlindawaty, Marlindawaty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Gaya Kepemimpinan, Budaya Kerja dan Motivasi terhadap Produktivitas Kerja Karyawan Hotel Swiss-Bel Balikpapan Marlindawaty, Marlindawaty; Herwanto, Yudi
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.9519

Abstract

The research aims to determine the influence of leadership style, work culture and motivation on work productivity especially employees in the Housekeeping Department of the Swiss-Bel Hotel of Balikpapan. This research uses a quantitative approach by distributing questionnaires to 35 employees who were determined using the saturated sampling method. The data analysis method uses SPSS 26.0 tools by carrying out validity, reliability, multiple linear regression analysis and simultaneous and partial hypothesis testing. The results prove simultaneously and partially that leadership style, work culture and motivation have a positive and significant effect on employee work productivity in the Housekeeping Department of the Swiss-Bel Hotel of Balikpapan.
Promosi Penjualan, Harga Dan Wom Terhadap Pengambilan Keputusan Pembelian Bubble Wrap PT. Heksagonal Dagang Internasional Marlindawaty, Marlindawaty; Lestari, Winda
Jurnal GeoEkonomi Vol. 16 No. 2 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i2.538

Abstract

The growing need for protective plastic packaging that functions as packaging and protects electronics, glassware or products that are at risk of cracking has encouraged retail companies and distributors of bubble wrap products, PT. Heksagonal Dagang International to offer products that suit consumers desires and needs at competitive prices. The purpose of this research is to determine and analyze the extent of sales promotions and price and the role of WOM (Word of Mouth) in influencing consumer purchasing decisions on bubble wrap products produced by PT. Heksagonal Dagang International Balikpapan. This quantitative research uses multiple linear regression analysis techniques. The population in this research were consumers who met the criteria for having purchased bubble wrap measuring 1 meter to 50 meters. Sampling used purposive sampling technique and sample calculation using Green’s formula until a sample of 84 respondents was determined. The partial analysis results show that price and WOM (Word of Mouth) influence consumer purchasing decisions on PT. Heksagonal Dagang International’s bubble wrap products, while sales promotions have no effect. Simultaneously, sales promotion, price and WOM (Word of Mouth) have a significant influence on consumer purchasing decisions on PT. Heksagonal Dagang International’s bubble wrap products.
Co-Authors Herwanto, Yudi lestari, winda