Pratiwi, Anak Agung Neva Eka
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The Influence of BPJS Service Quality on Community Social Strata at the Central Hospital Prof. Dr. I. G. N. G Ngoerah in Bali Province Yunita, I Made; Sugiantiningsih, Anak Agung Putu; Arta, I Nyoman; Pratiwi, Anak Agung Neva Eka
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 4 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i4.6262

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh kualitas pelayanan BPJS Kesehatan di Rumah Sakit Umum Pusat Prof.Dr.I.G.N.G Ngoerah terhadap kepuasan pasien, dengan fokus pada berbagai strata sosial masyarakat yang menggunakan layanan di rumah sakit tersebut. Jenis penelitian ini adalah penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner dengan skala pengukuran Likert. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan BPJS Kesehatan tergolong kategori baik dengan nilai sebesar 66%. Kepuasan pasien tergolong kategori baik dengan nilai sebesar 64%. Pengaruh antara variabel kualitas pelayanan terhadap variabel kepuasan pasien BPJS di Rumah Sakit Umum Pusat Prof.Dr.I.G.N.G Ngoerah sebesar 80.7% atau kategori sangat baik. Berbagai strata sosial masyarakat merasakan dampak kualitas pelayanan yang berbeda, namun peningkatan kualitas layanan secara keseluruhan dapat meningkatkan kepuasan pasien secara menyeluruh.
Passenger Satisfaction Level with Teman Bus Transportation Services in Denpasar City, Bali Maharani, I Gusti Ayu Putri; Sugiartana, I Wayan; Putra, I Komang Trisna Eka; Pratiwi, Anak Agung Neva Eka
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 8, No 1 (2026): JIHAD : Jurnal Ilmu Hukum dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v8i1.10491

Abstract

Public transportation plays an important role in supporting community mobility in urban areas. The Teman Bus program is one of the public transportation service innovations expected to improve the quality of transportation services in Denpasar City. This study aims to determine the level of passenger satisfaction with Teman Bus transportation services in Denpasar City, Bali. This study used a quantitative approach with a descriptive method. Research data were collected through questionnaires distributed to passengers who had used the Teman Bus service in Denpasar City. The sampling technique used purposive sampling for respondents who had experience using the Teman Bus service. The variable analyzed in this study was passenger satisfaction measured through several service quality indicators, including service reliability, comfort, safety, accessibility, and staff service attitude. The results show that overall passenger satisfaction with the Teman Bus service in Denpasar City is categorized as good. Most respondents stated that the Teman Bus service provides comfort, accessibility, and satisfactory service for public transportation users. This indicates that the presence of the Teman Bus service can become an effective transportation alternative for the community. Therefore, continuous service quality improvement is necessary to maintain and enhance passenger satisfaction with Teman Bus public transportation services in Denpasar City.
Influence of Brand Ambassador Heart2heart Towards Consumers' Purchase Decisions for Barenbliss Products Generation Z in Denpasar City Widiantari, Ni Komang; Putra, I Komang Trisna Eka; Pratiwi, Anak Agung Neva Eka
JIHAD : Jurnal Ilmu Hukum dan Administrasi Vol 8, No 1 (2026): JIHAD : Jurnal Ilmu Hukum dan Administrasi
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jihad.v8i1.10493

Abstract

The rapid growth of the beauty industry encourages companies to implement innovative marketing strategies to attract consumers, especially Generation Z who are highly active on social media. One strategy widely used in modern marketing is the utilization of brand ambassadors to strengthen brand image and influence consumer purchasing decisions. This study aims to analyze the influence of the Heart2Heart brand ambassador on purchasing decisions for Barenbliss products among Generation Z consumers in Denpasar City.This study employed a quantitative approach with a descriptive method. The sample consisted of 100 respondents selected using purposive sampling with criteria including consumers aged 17–26 years who have used Barenbliss products and are aware of Heart2Heart as the brand ambassador. Data were collected through questionnaires using a Likert scale. The brand ambassador variable was measured through indicators of credibility, attractiveness, and influence power, while the purchasing decision variable was measured through the stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.  The results show that the Heart2Heart brand ambassador has a positive influence on purchasing decisions for Barenbliss products among Generation Z consumers in Denpasar City. This is indicated by the high level of respondent agreement regarding the credibility, attractiveness, and influence of the brand ambassador, which increases consumer interest and purchasing decisions. Therefore, the use of a credible and attractive brand ambassador can be an effective marketing strategy to influence consumer purchasing decisions.