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All Journal IQTISHODUNA JISIP: Jurnal Ilmu Sosial dan Pendidikan JUKESHUM: Jurnal Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management
Hartiani, Hartiani
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Arts Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Functions and Duties of the KPU in Increasing Community Political Participation Kamariani, Baiq Dewi; Hartiani, Hartiani; Hartati, Widya
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 2 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Maret)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i2.6827

Abstract

The general election commission (KPU) has an important role in facilitating a democratic and inclusive general election process. The main functions of the KPU, such as preparing general election lists, disseminating general election information, monitoring campaign implementation, and transparent vote counting are key factors in increasing public political participation. The research method used is a qualitative research method. The research location is the general election commission in East Lombok district. The research data sources are primary data and secondary data using observation, interview and documentation data collection techniques. The research results show that the implementation of the functions and duties of the general election commission in increasing community political participation in East Lombok district is good. Based on data from the 2024 DPT final election list, there is more political participation from the public compared to the previous year.
PENGARUH WORD OF MOUTH (WOM), CITRA MEREK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MEMILIH KULIAH: STUDI KASUS PADA MAHASISWA ITSKES MUHAMMADIYAH SELONG Hartiani, Hartiani; Yuniarti, Ratna; Zainuddin, Muhammad
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.264

Abstract

The increase in the number of students every year nationally is an opportunity and challenge for universities (PT) to be able to capture the interest of new students, in order to determine the decision to choose to study at the campus in question. The purpose of this study is to see the influence of word of mouth (WOM), reference groups, and brand image on the decision to choose college. This research was conducted on ITSKes Muhammadiyah Selong, East Lombok, West Nusa Tenggara, Public Administration Study Program. The sample in this study is 95 people. The sampling technique used is purposive sampling. The results of data analysis showed that the Word of Mouth (WOM) variable had a nonsignificant effect on the decision to choose a college, but WOM had a significant effect on the decision to register through brand image. Likewise, the reference group variable had a non-significant effect on the selection decision, and the reference group had a significant effect on the choice decision mediated by the brand image. On the direct influence, brand image has a positive and significant effect on the decision to choose to study at ITSKes Muhammadiyah Selong
Empowering Coastal Women Entrepreneurship Groups in An Effort to Improve Prokelok (Local Wisdom Productivity) Based on Digital Entrepreneurship in Labuhan Haji Beach, East Lombok Regency: Pemberdayaan Kelompok Wanita Wirausaha Pesisir dalam Upaya Meningkatkan Prokelok (Produktivitas Kearifan Lokal) Berbasis Digital Entrepreneurship di Pantai Labuhan Haji Kabupaten Lombok Timur Yuniar Bahri, Salmi; Chalel Rahman, Abdul; Hartiani, Hartiani; Jamil, Sultanil; Apriani Damayanti, Sri
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v5i2.1319

Abstract

This Community Service (PKM) activity was conducted with the Coastal Women Entrepreneurs Joint Business Group (Kube) located on the coast of Labuhan Haji, East Lombok Regency, West Nusa Tenggara (NTB). Over the past two years, the partners' businesses have not shown significant growth due to limited knowledge and skills. This situation is evident in the partners' inability to create innovative products. The products sold by the partners are processed foods with short shelf life, resulting in low sales value. Furthermore, the partners faced challenges in product marketing, which was limited to their business premises, with a limited target audience of visitors/tourists. To address this issue, the Community Service (PKM) Team of the Muhammadiyah Selong Institute of Social and Health Technology (ITSKes) provided solutions in the form of workshops and mentoring on entrepreneurship, digital marketing using websites and social media (Facebook, Instagram, TikTok), and label design using the Canva app. In addition to the workshops, practical work on making fish floss and fish crackers was also conducted. The goal of these solutions was to create product diversity and expand product marketing. The impact of implementing technology and innovation for partners can transform conventional business activities into digital entrepreneurship, the process of managing a business using digital technology
The Role of Social Media in Improving the Marketing Performance of SMEs Hartiani, Hartiani; Zainuddin, Muhammad; Rahadi, Irwan
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 2, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i2.33098

Abstract

Small and Medium Enterprises (SMEs) in Lombok, West Nusa Tenggara, are vital to the region’s economy but continue to underutilize social media as a strategic marketing tool. This study investigates the impact of social media usage on marketing performance among SMEs, with a specific focus on the mediating role of marketing capabilities. Adopting a quantitative cross-sectional design, the research surveyed 179 food and beverage processing SMEs selected via stratified random sampling. Data were collected using a structured 5-point Likert questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. Findings reveal that social media usage significantly enhances marketing capabilities. Marketing capabilities significantly improve marketing performance. Social media has a direct positive effect on marketing performance. Marketing capabilities significantly mediate the relationship between social media and marketing performance. These results emphasize that marketing performance benefits more from capability development than from direct media usage. Social media serves as a strategic driver of SME marketing performance, particularly when coupled with strong marketing capabilities. Policymakers and SME practitioners are encouraged to prioritize digital training programs that strengthen strategic marketing competencies.
Co-Authors Apriani Damayanti, Sri Bahri, Salmi Yuniar Chalel Rahman, Abdul Jamil, Sultanil Kamariani, Baiq Dewi Muhammad Zainuddin Rahadi, Irwan Ratna Yuniarti Widya Hartati, Widya