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All Journal Asia-Pacific Management and Business Application JISIP: Jurnal Ilmu Sosial dan Pendidikan
Aulia, fikri Budi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN KEPUASAN KERJA DAN KOMITMEN ORGANISASI PADA INTENTION TO QUIT DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR DI UPTD RUSUNAWA SLEMAN Aulia, fikri Budi; Wahyudi, Danang; Sunyoto, Danang; Puryanti, Puryanti
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4534

Abstract

Objectives–This study aims to examine and analyze the role of job satisfaction and organizational commitment on intention to quit and organizational citizenship behavior. Design/Methodology - The population of this research is 74 employees of UPTD Rusunawa. The research model uses the census model. The research method is quantitative with instrument test, classical assumption test, and multiple regression analysis. Results - job satisfaction and organizational commitment each play a significant role in intent to quit and OCB at UPTD Rusunawa Sleman. Originality – Research still needs to be done with other research objects that have the same characteristics, and this research can add references for further research.
Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon Andika, Andika; Nadia, Nadia; Luthfiana, Della Nanda; Aulia, Fikri Budi
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 2 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.02.3

Abstract

The development of green cosmetics is considered a transformative step that supports sustainability issues and environmental protection. Furthermore, Generation Z, which is the largest population segment in Indonesia, shows a positive response and concern for sustainability issues. However, a deeper understanding is needed to identify Generation Z's interests in green cosmetics. This is important considering that Generation Z is often seen as a reactionary digital society and is susceptible to being influenced by viral trends in society or on social media, as revealed in several previous studies. This research uses a theoretical framework from the Information-Motivation-Behavioral Skills (IMB) model. Through questionnaires on online survye, data from 264 Generation Z respondents in Indonesia are collected. This data was then analyzed using Descriptive Statistics and Structural Equation Modeling (SEM). The results of the analysis show that product knowledge significantly influences Generation Z's purchase intention. Self-efficacy acts as a mediator between knowledge and purchase intention. In addition, attitudes towards green cosmetics do not directly influence purchase intentions; self-efficacy becomes the bridge connecting attitudes and purchase intentions. The relationship between subjective norms and purchase intention is proven significant, with self-efficacy as the mediator. Meanwhile, although environmental awareness influences purchase intentions, self-efficacy does not mediate this relationship. The IMB model provides a deep understanding of what motivates Generation Z in Indonesia to choose green cosmetics. These findings have significant implications for marketers in promoting green cosmetics to strengthen the self-efficacy of Generation Z consumers in understanding their products.
Co-Authors Andika Andika Luthfiana, Della Nanda Nadia Nadia Puryanti, Puryanti Sunyoto, Danang Wahyudi, Danang