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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi Ebisnis Manajemen
Hasna Hamida Alifia Ar-Rasyi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Leadership Style and Employee Performance: Systematic Literature Review Hasna Hamida Alifia Ar-Rasyi; Sopiah, Sopiah
Ebisnis Manajemen Vol. 1 No. 4 (2023): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i4.235

Abstract

The purpose of this SLR research is to analyze the influence of leadership style and employee performance. The research method used is a systematic literature review using the Preferred Reporting Item Method for Systematic Review and Meta-analysis (PRISMA), data sources were obtained from Google Sciencedirect and Google Scholar from 2019-2023, 285 journals were obtained, the journals were re-selected, the results were 90 journals out of 285 could be accessed. Then according to the title, 10 journals met the requirements. The results showed that leadership is closely related to organizational performance and also employee performance. leadership styles are divided into three types: transactional, transformational, and passive. Transformational leadership style is more often applied because it is associated with high levels of employee performance.
Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Melalui Social Media Marketing Sebagai Variabel Intervening : Studi Kasus Konsumen Produk Nature Republic Di Kota Malang Hasna Hamida Alifia Ar-Rasyi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 1 (2024): Februari : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i1.556

Abstract

Brand Ambassador and Social Media Marketing are effective marketing strategies to encourage purchasing decisions. This study aims to determine the direct and indirect effects of brand ambassadors and social media marketing on purchasing decisions for Nature Republik products. This research uses a quantitative descriptive approach. The population of this study were consumers of Nature Republik, the sampling technique used purposive sampling totaling 100 respondents who live in Malang City. This research data analysis was carried out using the SEM PLS method using the SmartPLS application, descriptive analysis test and hypothesis testing. The results showed that 1) Brand Ambassador has a positive and significant effect on purchasing decisions for Nature Republic products in Malang City, 2) Brand Ambassador has a positive and significant effect on Social Media Promotion of Nature Republic products in Malang City, 3) Social Media Promotion has a positive and significant effect on Purchasing Decisions for Nature Republic products in Malang City.
Co-Authors Sopiah, Sopiah