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All Journal Jurnal Pertanian Terpadu Matra Pembaruan: Jurnal Inovasi Kebijakan Public Corner
Suharyanto, Deny Feri
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Agriculture, Biological Sciences & Forestry Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Metamorphosis of Marketing Communication Media: Strategy to Cultivate Digital Marketing Enthusiasm and Creativity in Batik Business Products Suharyanto, Deny Feri; Rasaili, Wilda; Andiriyanto, Ach.; ,, Zarnuji; Arista Rahman, Sindi
PUBLIC CORNER Vol 18 No 2 (2023): Public Corner
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Wiraraja, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/fisip.v18i2.2927

Abstract

The determination of technology has changed the face of the world in all sectors, the industrial and trade sectors in particular have a very significant impact. The technological revolution that touches all joints really forces all business people, in this case entrepreneurs, to move from conventional manual to digital. Even so, this internet technology revolution cannot suddenly get out of hand. It is necessary to test the readiness of the community to implement this digital technology. The research method uses descriptive qualitative through data collection by means of interviews, observation and FGD. The findings obtained are that the application of digital marketing is not optimal because it only relies on social networks. The implementation of digital marketing is carried out through stages, training and development followed by the implementation of programs that are adapted to the conditions at the Fahira Batik Collection. The results of the research are in the form of web-based e-commerce information technology development training and optimization of social media for craftsmen, training to improve the brand of Fahira Batik Collection products. So with this it is hoped that the craftsmen can expand their marketing reach by promoting their products through various social media so that it is expected to increase the income and welfare of the craftsmen. Keywords: Digital Marketing, Commercialization, Technology, Communication
Inovasi Desa Mandiri: Integrasi Agile Governance dan Pembangunan Berkelanjutan dalam Tata Kelola Pedesaan Rasaili, Wilda; Suharyanto, Deny Feri; Andiriyanto, Ach; Fitriyah, Nina Sa’idah; Zarnuji; Puspaningrum, Irma Irawati
Matra Pembaruan: Jurnal Inovasi Kebijakan Vol 8 No 1 (2024)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/mp.8.1.2024.45-60

Abstract

This research aims to explain Independent Village Innovation through the integration of agile governance and sustainable development in village governance. The main focus of the research is on the efforts of the governments of Lobuk Village, Sumenep Regency, East Java and Srimulyo Village, Bantul Regency, Yogyakarta in development innovation through the principles of agile governance. The agile governance approach emphasizes the responsiveness and flexibility of governments that move quickly and agilely in administering government, services and development. Qualitative research method with a case study approach. Data were collected through in-depth interviews, policy document analysis, and participatory observation. The number of informants was 10 people, including village heads, village officials, businesspeople, village youth, community leaders, and experts in policy and development. The results of the study explain the success of village development innovation through the integration of agile, adaptive, and sustainable governance. The agile governance approach encourages a flexible and responsive government in meeting public needs and implementing development. The achievements that have been made are service digitization, high community participation, economic growth, education improvement, infrastructure fulfillment, and accessibility of public mobilization. This research has implications as a guide for village governments in optimizing development strategies to achieve sustainable goals at the local level.
Optimalisasi Desain dan Komunikasi Pemasaran melalui Platform E-Commerce Produk Bawang Merah Varietas Rubaru sebagai Komoditi Unggulan Pertanian Sumenep Kurli, Anis; Hidayat, Imam; Suharyanto, Deny Feri; Prayoga, Andika Priyas; Mubin, Alan Nuril; Putra, Deny Fardiansyah
Jurnal Pertanian Terpadu Vol 13 No 2 (2025): Jurnal Pertanian Terpadu Jilid XIII Nomor 2 Desember 2025
Publisher : Sekolah Tinggi Pertanian Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36084/jpt..v13i2.699

Abstract

The lack of a unique design concept and effective marketing communication has made it difficult for processed agricultural products, specifically Rubaru variety shallots, to compete with other products. Local producers and entrepreneurs have yet to fully leverage packaging design as a branding tool through e-commerce platforms and social media. This study aims to optimize product design and marketing communication through a digital approach to enhance competitiveness and market reach. The research uses a qualitative exploratory method and applies a design thinking approach involving the stages of empathy, problem definition, ideation, prototyping, and testing. The findings indicate that the implementation of attractive packaging design, supported by storytelling-based marketing narratives and strategic optimization of e-commerce platforms, can significantly improve the visibility and consumer interest in Rubaru variety shallot products. The study concludes that the integration of visual communication design and digital marketing on e-commerce platforms is a key strategy in elevating the potential of processed agricultural commodities. This approach helps build a strong brand image, creates appealing and informative packaging, and fosters consumer trust in Rubaru variety shallot products in the modern market.
Co-Authors ,, Zarnuji Abda Abda Ach. Andiriyanto Andiriyanto, Ach Anis Kurli, Anis Arista Rahman, Sindi Fitriyah, Nina Sa’idah Irma Irawati Puspaningrum Mubin, Alan Nuril Prayoga, Andika Priyas Putra, Deny Fardiansyah Wilda Rasaili Zarnuji