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SYNERGY OF TOURISM OFFICE IN MANAGING TOURIST DESTINATIONS IN SOLOK CITY Sylindra, Nabila Audrey; Kiki Rizki Makiya; Moch. Nur Syamsu; Yuliyanto Nugroho, Agung
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1030

Abstract

Tourism plays a strategic role in supporting regional economic growth, including in Solok City, which has rich natural and cultural tourism potential. However, the optimization of destination management in this city faces several challenges, such as limited human resources, inadequate infrastructure, low community awareness, and insufficient promotion strategies. This study aims to analyze the role of the Tourism Office in optimizing destination management, identify influencing factors, and formulate strategic efforts towards sustainable tourism management. This research uses a qualitative approach with a case study method. Data were collected through observation, in-depth interviews with stakeholders (government, private sector, community, academia, and media), and document studies. The results show that the Tourism Office of Solok City plays a key role in four main functions: planning, implementation, coordination, and evaluation. Programs conducted between 2021 and 2024 include destination development, tourism promotion, human resource capacity building, and cross-sector partnerships. Internal and external factors such as budget constraints, infrastructure limitations, community participation, and destination competitiveness influence management effectiveness. The implementation of Good Governance principles participation, transparency, accountability, and efficiency along with Destination Management approaches, has guided policy and program implementation. However, some aspects, particularly cross-sectoral integration and innovation in tourism promotion, still need improvement. This study concludes that strengthening stakeholder synergy and enhancing institutional capacity are crucial for optimizing sustainable destination management in Solok City
Keterkaitan Faktor Electronic Word of Mouth dan Aksesibiltas dengan keputusan berkunjung Di Umbul Kemanten Klaten Gentah Sulfindarnarko; Kiki Rizki Makiya; Moch. Nur Syamsu
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/5ka4sw07

Abstract

This study aims to analyze how the e-WoM factor and accessibility affect tourists' visiting decisions at Umbul Kemanten. This research uses quantitative methods by involving 100 tourists as respondents. Data were analyzed using multiple linear regression analysis. The results showed that e-WOM has a positive and significant influence on visiting decisions, and accessibility also affects visiting decisions. These findings are expected to improve promotional strategies on social media and accessibility to increase tourist visits at Umbul Kemanten Klaten.