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All Journal Communicatus: Jurnal Ilmu Komunikasi Khazanah Sosial Khazanah Multidisiplin
Al-Razi, Muhammad Rif’at
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Religion Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Membangun Sinergi: Menelisik Strategi Komunikasi Dalam Kemitraan Bogasari-UMKM Kuliner Al-Razi, Muhammad Rif’at; Jamaluddin, Jamaluddin; Suminar, Jenny Ratna; Aristi, Nindi
Khazanah Multidisiplin Vol 4, No 2 (2023): Khazanah Multidisiplin
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/kl.v4i2.28981

Abstract

This study examines the urgency of a partnership between PT. Indofood Sukses Makmur Tbk.'s Bogasari Flour Mills Division in DKI Jakarta and Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. This mutualistic symbiotic relationship is being pursued optimally through a well-planned communication strategy, incorporating appropriate communication planning and management. A qualitative case study approach is employed in this research. The results reveal that Bogasari is strategically planning its partnership with culinary MSMEs based on principles of mutually beneficial interdependence, flexibility, relationship quality, and information sharing. The partnership is implemented through the Core-Plasma partnership model, involving training, socialization, guidance, bazaars, and recognition awarded to MSMEs. The benefits derived from this collaboration include enhanced value, quality, innovation, improved access to capital, and increased trustworthiness. Challenges faced encompass a lack of innovation, motivation, and educational resources among MSME partners. Culinary MSMEs engage in a partnership with Bogasari to access guidance, development, creativity, competitiveness, productivity, and income growth. This research provides valuable insights into the significance of such mutually advantageous partnerships between large corporations and culinary MSMEs, contributing to sustainable economic growth.
Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media Al-Razi, Muhammad Rif’at; Tresnawaty, Betty; Suminar, Jenny Ratna; Aristi, Nindi
Communicatus: Jurnal Ilmu komunikasi Vol 6, No 2 (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i2.21304

Abstract

Employers' use of communication technology is practical, fast, efficient, and effective. Among the communication technology tools that can be used to support business activities are the Zoom application, Google Meet for webinars, and social media such as Instagram, which is used as a marketing medium. This study aims to determine the use of webinars and live Instagram as a medium of business communication in Tokocrypto marketing. This research uses a qualitative approach with a case study approach. The study results show that, First, during the Covid-19 Pandemic, online media such as webinars and live Instagram were very effective as a medium for Tokocrypto's marketing communications. Using online media is one of the best ways to reach an audience. Applications used by Meeting, Youtube, and Instagram by Tokocrypto as a platform for buying and selling cryptocurrency assets. This is a convenience during a pandemic like today. Second, Tokocrypto utilizes webinars and live Instagram as a means of creativity in promoting, marketing, and educating cryptocurrencies on the Tokocrypto platform, with exciting material, competent sources, and dible guest stars so that Tokocrypto can create an ecosystem for users or Tokocrypto. Third, Tokocrypto was able to effectively and efficiently utilize webinars and live Instagram in publishing to audiences during the Covid-19 Pandemic. 
Individual Characteristics and Their Influence on Organizational Behavior: A Case Study in the Indonesian Public Sector Jamaluddin, Jamaluddin; Al-Razi, Muhammad Rif’at
Khazanah Sosial Vol. 7 No. 3 (2025): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v7i3.39790

Abstract

This study aims to analyze the contribution of individual characteristics—including capabilities, needs, expectations, and beliefs—to organizational behavior in the public sector, using a case study of the Ministry of Religious Affairs Office in Bandung City, West Java. The urgency of this research rests on the premise that the effectiveness of public organizations is strongly influenced by individual behavior, making the management of employees’ personal characteristics a key factor in improving performance and the quality of public services. This study employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews with leaders and employees of the Ministry of Religious Affairs Office in Bandung City, observations of institutional work dynamics, and a review of official documents. The findings reveal that individual capabilities and experiences strengthen communication, collaboration, and organizational productivity. The fulfillment of physical and spiritual needs enhances employees’ motivation and loyalty, while individual expectations foster achievement orientation and long-term vision. Beliefs serve as the foundation that reinforces communication, collaboration, and a harmonious organizational climate. Overall, individual characteristics directly contribute to shaping organizational behavior that is more adaptive, responsive, and service-oriented. The implications of this study underscore the importance of managerial strategies that strengthen individual characteristics—through continuous capacity building, incentive provision, and the internalization of organizational values—in order to further optimize the quality of public services. The originality of this research lies in its focus on highlighting the micro-level dimension of individual characteristics in shaping organizational behavior in Indonesia’s public sector—a perspective that has been relatively underexplored in prior academic studies.
Co-Authors Betty Tresnawaty, Betty Jamaluddin Jamaluddin Jenny Ratna Suminar Nindi Aristi