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All Journal Jurnal PADMA: Pengabdian Dharma Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Ardiansyah, Gilang
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Pelatihan Kreativitas dan Ketrampilan Anak dalam Membuat Pot Tanaman Menggunakan Sampah Bekas di RA Al-Amanah Riyandi, Achmad Rizki; Safira, Arik; Ardiansyah, Gilang; Turnip, Rachel Adhelia Br; Marsanda, Yesha Pricilla
Jurnal Padma: Pengabdian Dharma Masyarakat Vol. 3 No. 4 (2023): PADMA OKTOBER 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v3i4.35698

Abstract

Peningkatan penggunaan botol plastik sekali pakai pada produk seperti air mineral, kopi, soda, dan lainnya telah menyebabkan peningkatan jumlah sampah plastik. Dalam menghadapi tantangan ini, negara-negara maju menerapkan pendekatan 3R (Reuse, Reduce, Recycle) untuk mengurangi dampak negatifnya. Salah satu metode yang diterapkan adalah pengolahan kembali botol plastik, mengubahnya menjadi biji plastik. Metode ini juga digunakan dalam pelatihan Pengabdian Kepada Masyarakat (PKM) dengan tujuan menanamkan kesadaran lingkungan pada anak-anak TK di Tangerang Selatan. Pelatihan ini, dilaksanakan di RA Al-Amanah, bertujuan untuk meningkatkan kreativitas anak-anak dalam mengolah sampah botol plastik menjadi pot tanaman yang memiliki nilai estetika. Subjek pelatihan adalah 28 siswa, dan diharapkan pelatihan ini tidak hanya meningkatkan kreativitas mereka tetapi juga memupuk rasa peduli terhadap lingkungan. Hasilnya diharapkan dapat terlihat melalui karya kerajinan tangan berupa pot tanaman yang bermanfaat dan ramah lingkungan.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta Ardiansyah, Gilang; Praswati, Aflit Nuryulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4146

Abstract

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta Ardiansyah, Gilang; Praswati, Aflit Nuryulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4146

Abstract

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.
Co-Authors Aflit Nuryulia Praswati Marsanda, Yesha Pricilla Riyandi, Achmad Rizki Safira, Arik Turnip, Rachel Adhelia Br