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All Journal Jurnal Menata Jurnal Manajemen Rekayasa dan Inovasi Bisnis
Rofii, Eva Amalia
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Humanities Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary

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STRATEGI BRANDING KOPI SEKANAK “KOPI PARA RAJA“ Rofii, Eva Amalia; Mikasari, Dewi Aurora; Syafruddin Rais
JURNAL MENATA Vol. 1 No. 1 (2022): MEI
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This study reconnoiters how the richness and local wisdom of Malay culture are preserved through the taste of coffee which has its authentic philosophy so that it becomes a strong branding. Count on the marketing public relations strategy of pull, push and pass to build a brand awareness of "Kopi Para Raja". Using strategic marketing public relations which is called Three Ways Strategy to intricate on how the strategic planning being established. The research method using qualitative approach and case study method. Data collection techniques are in-depth interviews and literature study. The results of this study indicate that the Marketing public relations of Kopi Sekanak wants to instill the mindset of "Kopi Para Raja" into the minds of consumers which has come to the results in a successful partnership, bundling and marketing campaign by Kopi Sekanak, in the process of establishing the brand awareness. Thus the progression in maintaining the brand awareness starts from the phase of unknown brand to the initial brand of Kopi Sekanak has reached the stage of the awareness of consumers which means the success of Kopi Sekanak resulted from a synchronized marketing efforts to promote Kopi Sekanak , Kopi Para Raja as a coffee brand.
ANALISA PERKEMBANGAN INDUSTRI HALAI DI KEPULAUAN RIAU : Studi Kasus Kawasan Industri Halal Hub Bintan Inti Industrial Estate Rofii, Eva Amalia; Pangestoeti , Wahjoe
Jurnal Manajemen Rekayasa dan Inovasi Bisnis Vol. 3 No. 1 (2024): AGUSTUS 2024
Publisher : LPPM-ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jmrib.v3i1.361

Abstract

This analysis study explores the potential and challenges of developing the halal industry in the Riau Islands, with a focus on the Bintan Inti Industrial Estate as a developing halal industrial area. This area was chosen because it is strategic, located on international trade routes, and has access to ASEAN and global markets. This study explores the application of halal industry indicators and identifies best practices applied in the development of halal industrial areas in Bintan, including aspects of infrastructure, regulations and strategic partnerships with various stakeholders as well as . A b s t r a k Kajian ini mengeksplorasi potensi dan tantangan pengembangan industri halal di Kepulauan Riau, dengan fokus pada Bintan Inti Industrial Estate sebagai kawasan industri halal yang sedang berkembang. Kawasan ini dipilih karena strategis, terletak di jalur perdagangan internasional, serta memiliki akses ke pasar ASEAN dan global. Studi ini secara tematik mengeksplorasi penenrapan indikator industri halal serta mengidentifikasi best practices yang diterapkan dalam pengembangan kawasan industri halal di Bintan, termasuk dalam aspek infrastruktur, regulasi, dan kemitraan strategis dengan berbagai pemangku kepentingan serta .
Co-Authors Mikasari, Dewi Aurora Pangestoeti, Wahyu Syafruddin Rais, Syafruddin