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All Journal International Journal of Social Science, Education, Communication and Economics JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan
Umarni, Yunita
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan Manajemen Keanggotaan Koperasi Fauziah, Rossa Amalia; Umarni, Yunita; Setiawan, Muhammad Bayu
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 1 No. 2 (2023): (September)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v1i2.49

Abstract

Cooperative membership management assistance is one solution to the problems faced by the Gakom Cooperative, namely the lack of knowledge related to cooperative members as assets, the dual identity of cooperative members as owners and customers, member participation as owners, member participation as customers, and cooperative membership management. The purpose of this activity is to improve understanding and skills related to effective cooperative membership management. The method of implementing this activity is assistance to the management of the West Sumatra Gakom cooperative online using the Zoom meeting application. The partner in this mentoring activity is the Gambir Anam Koto Mandiri Cooperative in West Sumatra. The evaluation was carried out by assigning tasks to the cooperative management, namely recording cooperative members as assets, recording the identity of cooperative members as owners and customers, distinguishing the role of member participation as owners with member participation as customers, and moving membership recording from manual to computerized, with an increase of 65%.
Analysis of The Influence of Social Commerce Tiktok Shop on Purchase Intention Umarni, Yunita; Abdul Aziz, Muh; Alhidayatullah, Alhidayatullah
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 5 (2024): December
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i5.435

Abstract

The digital era has driven the development of social media platforms as a means of transaction known as social commerce. TikTok Shop is one of the platforms that is increasingly in demand by consumers for online shopping, so it is important to understand the factors that influence social commerce and purchase intention. This study aims to analyze the effect of accessibility and promotion on social commerce, as well as its impact on purchase intention on TikTok Shop users in Sukabumi Regency. With a quantitative approach, this study involved 140 respondents who had made at least three purchases. The data analysis technique used Structural Equation Modeling (SEM) with the AMOS program. The results of the study indicate that social commerce has a significant effect on accessibility (P Value = 0.000; CR = 4.443) and promotion (P Value = 0.034; CR = 2.116). In addition, purchase intention also has a significant effect on social commerce (P Value = 0.000; CR = 4.513) and accessibility (P Value = 0.049; CR = 1.972). However, purchase intention does not have a significant effect on promotion (P Value = 0.304; CR = 1.027). This study strengthens previous findings that show the importance of social commerce in increasing accessibility and promotion, as well as the relevance of purchase intention in influencing social commerce and accessibility. The implications of this study can help business actors to design more effective marketing strategies, especially through social media platforms such as TikTok Shop.
Co-Authors Abdul Aziz, Muh Alhidayatullah Fauziah, Rossa Amalia Setiawan, Muhammad Bayu