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All Journal East Asian Journal of Multidisciplinary Research (EAJMR) Communication & Social Media
Hartono, Anisya Hafila
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Pemasaran SMA Harapan 3 Medan dalam Mendapatkan Siswa Baru di Masa Pandemi Covid-19 Hartono, Anisya Hafila; Humaizi, Humaizi; Kurniawati, Dewi
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1095

Abstract

This article aims to discuss the marketing communication strategy of SMA Harapan 3 Medan in getting new students during the Covid - 19 pandemic. Education is not as difficult as now because there are no obstacles to direct learning and there are no difficulties in attracting the attention of prospective new students. This happened before the era of the Covid 19 epidemic. On the other hand, this didn't really affect Harapan 3 Medan High School because they kept doing what they were doing and acted as if nothing had changed. During the Covid 19 outbreak, there were a few setbacks, but they were easy to manage and didn't present much of a challenge. We now welcome new students. In the midst of the Covid 19 outbreak, this study aims to evaluate how successful the marketing communication approach of SMA Negeri 3 Medan Harapan is in attracting new students. AIDA theory is used by many scientific communities (Attention, Interest, Desire, Action). This study uses qualitative research and data analysis techniques purposive sampling. Purposive sampling is a sampling approach in which a sample is collected from a community based on certain criteria, and this research uses this methodology. Based on the research conclusions, the marketing communication strategy developed by Harapan 3 Medan High School to recruit new students during the pandemic should welcome new students online by utilizing existing social media.
Interpersonal Communication Patterns of Lupus Patients at Cinta Kupu Community Hartono, Anisya Hafila; Kurniawati, Dewi; Mazdalifah, Mazdalifah
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10891

Abstract

This study analyzes the interpersonal communication patterns of lupus sufferers in the North Sumatra Cinta Kupu community, focusing on self-disclosure, initial diagnosis, and self-concept. Using a qualitative, phenomenological approach, the research seeks to understand the experiences of six informants, divided into key and triangulation groups. Data collection involved interviews and observations. The findings reveal that interpersonal communication patterns are influenced by internal factors, such as the desire to survive, communicate, and fulfill social needs, as well as external factors like empathy, motivation, and self-proving. Self-disclosure, shaped by self-acceptance, also impacts various aspects of their lives within the community. The desire to continue offspring, fulfill the needs of life as social beings, the desire to survive, and the desire and need to communicate with others. While external factors are: empathy, motivation (support) and imitation and self-proof.
Co-Authors Dewi Kurniawati Humaizi, Humaizi Mazdalifah Mazdalifah