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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Wahyu K, Brahma
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Pengaruh Lingkungan Kerja Fisik Dan Pengawasan Terhadap Kinerja Dengan Kepuasan Kerja Sebagai Variabel Intervening Salsabila, Aena Jenete; Suwarsono, Bambang; Wahyu K, Brahma
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 1 (2024): Januari : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i1.1518

Abstract

This research explains the influence of the physical work environment and supervision on performance with job satisfaction as an intervening variable for non-medical employees at RSUD Dr. Iskak, Tulungagung Regency. The analysis technique in this research uses validity tests, reliability tests, classical assumption tests, partial tests (t tests), and sobel tests. The population in this study was 533 non-medical employees. The sampling technique in this study used nonprobability sampling with the accidental sampling method and the number of samples taken in this study was 85 non-medical employees. In this study, the results showed that the physical work environment had a significant effect on employee performance, supervision had a significant effect on employee performance, the physical work environment had a significant effect on job satisfaction, supervision had a significant effect on job satisfaction, work satisfaction had a significant effect on employee performance, the physical work environment had a significant effect on performance through job satisfaction, supervision has a significant effect on performance through job satisfaction.
Pengaruh Word Of Mouth, Citra Merek, dan Brand Ambassador Terhadap Kepuasan Konsumen Pada Produk Le Minerale Ramadanti, Alfiani Fitria; Wahyu K, Brahma; Rahmawati, Zulfia
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i3.3791

Abstract

This study aims to analyze the effect of Word of Mouth (WOM), brand image, and brand ambassador on consumer satisfaction with Le Minerale in Wonodadi District, Blitar Regency. A quantitative approach with a descriptive design was applied. The study involved 128 respondents selected through accidental sampling. The research instrument was a four-point Likert scale questionnaire tested for validity and reliability before use. Data were analyzed using SPSS version 27, including validity and reliability tests, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that WOM, brand image, and brand ambassador each have a positive and significant effect on consumer satisfaction. Simultaneously, these three variables also have a significant impact, with an R² value of 0.604, indicating that 60.4% of the variation in consumer satisfaction is explained by WOM, brand image, and brand ambassador, while the remaining 39.6% is influenced by other factors beyond this study. These findings highlight the importance of combining marketing communication strategies to enhance consumer satisfaction in the bottled drinking water industry.
Co-Authors Ramadanti, Alfiani Fitria Salsabila, Aena Jenete Suwarsono, Bambang Zulfia Rahmawati