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Pengaruh Strategi Promosi Guna Meningkatkan Volume Nasabah Evanti Cahya Mekarsar; Bambang Suwarsono
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 1 No 1 (2016): Januari
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.026 KB)

Penelitian ini adalah penelitian korelasional menggunakan dua variabel bebas yaitu Advertising dan Personal Selling, dan menggunakan satu variabel terikat yaitu volume nasabah. Di pakai 2 hipotesis, yang pertama menduga bahwa advertising (X1) dan Personal Selling (X2) mempunyai pengaruh yang signifikan terhadap volume nasabah di KJKS Ar-Rahmah, yang kedua, variabel Personal Selling (X2) merupakan variabel yang dominan di banding variabel advertising (X1). Berdasarkan analisa yang telah dibuat, maka dalam penyusunan penelitian ini digunakan beberapa alat analisa atau metode dalam menganalisa data, antara lain: Korelasi berganda, Analisis Regresi Linier Berganda, Analisis Uji t, Uji F. Berdasarkan pembahasan dan perhitungan Analisis data yang telah penulis kemukakan, maka dapat diambil kesimpulan sebagai berikut: (1). Secara parsial terdapat pengaruh yang signifikan antara volume nasabah (Y) dengan advertising (X1) dan Personal Selling (X2) dengan angka korelasi untuk Advertising (X1) sebesar 0,380, sedangkan Personal Selling (X2) sebesar 0,474. (2). Secara simultan (bersama-sama) dapat dijelaskan bahwa pengaruh variabel bebas terhadap variabel terikat ditunjukkan oleh besarnya Multiple R yaitu 0,658 dimana nilai korelasi ini mendekati 1, maka advertising (X1) dengan Personal Selling (X2) serta volume nasabah (Y) mempunyai hubungan yang sangat kuat dan searah. (3). Dari hasil analisis dapat diketahui bahwa koefisien regresi Personal Selling (X2) sebesar (0,428) dan nilai t hitung (4,748) lebih besar dan lebih tinggi dibandingkan dengan advertising (X1) sehingga dapat dikatakan bahwa Personal Selling (X2) lebih dominan berpengaruh terhadap volume nasabah (Y).

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN CV ALFA MEDIA PERKASA (PLEMAHAN KEDIRI) Mohandhika Aulia Parawangsa; Bambang Suwarsono; Angga Permana Maha Putra
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 4 (2022): Oktober : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Penulisan ini bertujuan untuk membuktikan hipotesis peneliti : terdapat pengaruh secara parsial Kompensasi (X1), Kepuasan Kerja (X2), terhadap kinerja karyawan (Y). Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi linear berganda. Data penelitian ini diperoleh dengan metode wawancara, observasi, studi kepustakaan, dan kuesioner. Pengembilan sampel dalam penelitian ini menggunakan teknik sampling jenuh yaitu seluruh karyawan Perusahaan CV. Alfa Media Perkasa sebanyak 30orang. Hasil penelitian menggunakan bantuan proposal program SPSS versi 25, menunjukkan bahwa : (1) kompensasi secara parsial berpengaruh tapi tidak signifikan terhadap kinerja karyawan dengan nilai thitung -1,423 dan nilai Sig. 0,165 > 0,05. (2) dan kepuasan kerja secara parsial berpengaruh terhadap kinerja karyawan dengan nilai thitung 3,932 dan nilai Sig.0,000 < 0,05 (3) kompensasi, dan kepuasan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan nilai Fhitung 11,043 dan nilai Sig. 0,003 < 0,05. Dari hasil uji analisis regresi linear berganda maka menghasilkan rumus persamaan Y = 11,043 + -1,423 X1 + (3,932X2) + e.

Pengaruh Job Insecurity, Kepuasan Kerja Dan Komitmen Organisasi Terhadap Turnover Intention Karyawan Pada PT. Glow Kediri Bambang Suwarsono; Alvia Arum Wandari; Nuraidya Fajariah
REVITALISASI : Jurnal Ilmu Manajemen Vol 11 No 2 (2022): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v11i2.3101

This study aims to determine the effect of job insecurity, job satisfaction and organizational commitment on employee turnover intention at PT.Glow Kediri. The method used in this research is descriptive quantitative. The population used in this study are employees who work at PT. Glow Kediri who are still actively working until 2022 are 74 people. The sample used in this study is daily/volume employees in the sewing department who are still working until February 2022 with a total sample of 47 people. The sampling method used in this study used purposive sampling. Data processing in this study uses validity test, reliability test, classical assumption test, multiple linear regression, t test and F test and the coefficient of determination (R2). The result of this study is that job insecurity has a partially negative effect on employee turnover intention with a significance value of 0.000 <0.05. Job satisfaction has a partial negative effect on turnover intention with a significance value of 0.004 <0.05. Organizational commitment has a partial negative effect on turnover intention with a significance value of 0.047 <0.05. job insecurity, job satisfaction and organizational commitment have a simultaneous negative effect on turnover intention with a significance value of 0.000 <0.05.

PENGARUH GAYA KEPEMIMPINAN DAN KOMITMEN KERJA TERHADAP KINERJA KARYAWAN PADA KOPERASI PEMBANGUNAN DI KABUPATEN KEDIRI Arga Ryzky Prakosa; Bambang Suwarsono; Angga Permana Mahaputra
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol 1 No 3 (2022): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Skripsi ini bertujuan untuk membuktikan hipotesis penilti : terdapat pengaruh secara parsial gaya kepemimpinan (X1), komitmen kerja (X2) terhadap kinerja karyawan (Y).Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi linear berganda. Data penelitian ini diperoleh dengan metode wawancara, observasi, studi kepustakaan, dan kuesioner. Pengembilan sampel dalam penelitian ini menggunakan teknik sampling jenuh yaitu seluruh karyawan pada Koperasi Pembangunan di Kabupaten Kediri.Hasil penelitian menggunakan bantuan proposal program SPSS versi 25, menunjukkan bahwa : (1) Berdasarkan hasil penelitian bahwa variabel gaya kepemimpinan (X1) memiliki tingkat signifikansi 0,000 < 0,05 yang artinya variabel gaya kepemimpinan (X1) secara parsial memiliki pengaruh signifikan terhadap variabel kinerja karyawan (Y). (2) Berdasarkan hasil penelitian bahwa variabel komitmen kerja (X2) memiliki tingkat signifikansi 0,035 < 0,05 yang artinya variabel komitmen kerja (X2) secara parsial memiliki pengaruh signifikan terhadap variabel kinerja karyawan (Y). (3) Berdasarkan hasil penelitian bahwa variabel gaya kepemimpinan (X1), dan komitmen kerja (X2) secara simultan memiliki pengaruh signifikan terhadap variabel kinerja karyawan (Y) yang memiliki tingkat signifikansi 0,000 < 0,05. Dan dari uji regresi linier berganda menghasilkan Y = 2,673 + 0,920 + (-0,280) + 0

PENGARUH JOB INSECURITY, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP TURNOVER INTENTION KARYAWAN PADA PT.GLOW KEDIRI Bambang Suwarsono; Alvia Arum Wandari; Nuraidya Fajariah
Jurnal Bisnis Islam dan Kewirausahaan Vol 2 No 1 (2023): Journal Islamic Business and Enterpreneurship
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v2i1.2248

This study aims to determine the effect of job insecurity, job satisfaction and organizational commitment on employee turnover intention at PT.Glow Kediri. The method used in this research is descriptive quantitative. The population used in this study are employees who work at PT. Glow Kediri who are still actively working until 2022 are 74 people. The sample used in this study is daily/volume employees in the sewing department who are still working until February 2022 with a total sample of 47 people. The sampling method used in this study used purposive sampling. Data processing in this study uses validity test, reliability test, classical assumption test, multiple linear regression, t test and F test and the coefficient of determination (R2). The result of this study is that job insecurity has a partially negative effect on employee turnover intention with a significance value of 0.000 <0.05. Job satisfaction has a partial negative effect on turnover intention with a significance value of 0.004 <0.05. Organizational commitment has a partial negative effect on turnover intention with a significance value of 0.047 <0.05. job insecurity, job satisfaction and organizational commitment have a simultaneous negative effect on turnover intention with a significance value of 0.000 <0.05. Keywords: Job Insecurity, Job Satisfaction, Organizational Commitment and Turnover Intention.

Pengaruh Keragaman Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Di Toko Sepeda Purgiono Kota Nganjuk Maxsrita Tassya Sari; Bambang Suwarsono; Brahma Wahyu Kurniawan
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 4 (2023): November : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i4.1348

Very tight competition in the business world means entrepreneurs have to think about what consumers want, including looking at product diversity and prices. The aim of the research is to explain the influence of product diversity and prices partially and simultaneously on purchasing decisions at the Purgiono Bike Shop, Nganjuk City. This research uses quantitative methods. The population taken was 1,680 consumers using Non Probability techniques. The sample obtained was 94 respondents using the Slovin formula. Data processing uses the SPSS program. The results of this research are that product diversity and price have a significant simultaneous influence on purchasing decisions at the Purgiono Bike Shop, Nganjuk City.

Pengaruh Keragaman Menu, Harga dan Lokasi Terhadap Keputusan Pembelian Pada Yamyam di Kediri Aliya Fauziah Firulla Bahril Wahdah; Bambang Suwarsono; Brahma Wahyu Kurniawan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1279

Very tight competition in the culinary world makes entrepreneurs have to think about what consumers want, including looking at the variety of menus, prices, and locations. The researcher chose Yamyam Restaurant based on several considerations. The purpose of this research is to explain the effect of menu diversity, price, and location partially and simultaneously on purchasing decisions at Yamyam. The research uses quantitative methods. The population taken was 1,277 consumers using Non Probability techniques. The Slovin formula was used for the sample obtained which was 93 respondents. Data processing was conducted with the SPSS program. The results of this study show that menu diversity, prices, and locations have a significant simultaneous effect on purchasing decisions at Yamyam.

Pengaruh Etos Kerja dan Karateristik Individu Terhadap Kinerja Pegawai Puskesmas Prambon Mido Sekarningrum; Bambang Suwarsono; Nurali Agus Najibul Zamzam
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1316

The background of this research is that in an institution engaged in the health sector, because in an institution human resources are very important in achieving success. The aim of this research is to explain the influence of work ethic and individual characteristics on employee performance. This research uses purposive sampling. The sample in this study was 41 employees from a population of 71 Prambon Health Center employees. In this study, the results showed that work ethic and individual characteristics partially had a significant effect on the performance of Prambon Health Center employees. While simultaneously the two variables have a significant effect on the performance of Prambon Health Center employees.

Strategi Pemasaran CV. Indo Jaya Bersatu Dalam Meningkatkan Profit Perusahaan dan Menarik Minat Konsumen Adella Desy Kurniawati; Bambang Suwarsono; Brahma Wahyu Kurniawan
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1329

A marketing strategy consisting of product, price, promotion and distribution is a strategy that can increase company revenue and attract consumer buying interest. The aim of this research is to explain the marketing strategy of CV Indo Jaya Bersatu and its implications in increasing company profits and attracting consumer buying interest. This research is research conducted using qualitative research methods with a qualitative descriptive approach. The main data sources in this research are CV Indo Jaya Bersatu employees and CV Indo Jaya Bersatu consumers. The results of this research indicate that the 4P marketing strategy implemented by CV Indo Jayaable to increase the company's profit by increasingThe company's revenue, which was originally at IDR 5,101,243,500.00 with net income of IDR 3,197,670,700.00 in 2017, increased to IDR 7,740,548,500.00 with net income reaching IDR 6,712,445,600.00 in 2022. Growing interest among CV Indo Jaya Bersatu consumers, there is a transactional interest, namely CV Indo Jaya Bersatu consumers tend to like making transactions with CV Indo Jaya Bersatu because of the good quality and service.

Pengaruh Beban Kerja, Stres Kerja, dan Motivasi Kerja Terhadap Kinerja Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kabupaten Nganjuk Ika Aditiyasningrum; Bambang Suwarsono; Nurali Agus Najibul Z
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 4 (2023): Desember : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i4.1361

Human resource management is one of the most important aspect in the course of a agency to achieve its vision, mission, strategy and the creation of agency goals. The aim of this research is to explain the influence of workload, work stress and work motivation on employee performance. This research uses a saturated sample. The sample in this study was 31 employees of the Nganjuk Regency Investment and One Stop Integrated Services Service. In this research, the results obtained were that workload, work stress and work motivation partially had a significant effect on the performance of employees of the Nganjuk Regency Investment and One-Stop Integrated Services Service. Meanwhile, simultaneously these three variables have a significant effect on the performance of employees of the Nganjuk Regency Investment and One Stop Integrated Services Service.

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