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All Journal Indatu Journal of Management and Accounting
Qashmal, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Evaluating the Influence of Digital Marketing, Service Quality, and Product Excellence on Loyalty Through the Mediating Role of Customer Satisfaction Qashmal, Muhammad; Adam, Muhammad; Nizam, Ahmad
Indatu Journal of Management and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Heca Sentra Analitika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60084/ijma.v2i2.209

Abstract

This study investigates the effects of digital marketing, service quality, and product excellence on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on Bank Aceh Syariah (BAS) in Aceh Province, Indonesia, this research uses a Structural Equation Modeling (SEM) approach and reveals that both service quality and digital marketing significantly enhance customer satisfaction at BAS, while product excellence does not exhibit a similar influence. Further analysis demonstrates that customer satisfaction positively impacts customer loyalty. Interestingly, digital marketing, service quality, and product excellence do not directly affect customer loyalty; however, customer satisfaction partially mediates the relationship between service quality and customer loyalty. These findings underscore the critical importance of digital marketing and service quality in fostering customer satisfaction and promoting customer loyalty. For banks aiming to enhance loyalty, the study highlights the necessity of robust digital marketing strategies and superior service quality. While product excellence is important for meeting customer needs, it appears less significant in driving satisfaction and loyalty compared to service quality and digital marketing. By prioritizing these areas, BAS can achieve higher levels of customer satisfaction, leading to sustained customer loyalty.
How Is Research Connecting Artificial Intelligence, Sustainability Governance, and Agri-Food Supply Chains Evolving? A Bibliometric Analysis Salim Fazli, Qalbin; Isaack Delya, Mussa; Hironimus Kihwili, Erick; Qashmal, Muhammad; Shabrina Hilal, Iin; Idroes, Ghalieb Mutig
Indatu Journal of Management and Accounting Vol. 3 No. 2 (2025): December 2025
Publisher : Heca Sentra Analitika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60084/ijma.v3i2.368

Abstract

This study examines the development of research situated at the intersection of artificial intelligence, sustainability governance, and agri-food supply chains through a comprehensive bibliometric analysis of 988 Scopus-indexed articles published between 2017 and 2025. This time range was selected because scholarly attention to artificial intelligence in sustainability and agri-food systems began to intensify after 2017, alongside the emergence of Industry 4.0, data-driven governance frameworks, and circular economy agendas, allowing the analysis to capture both the formative and consolidation phases of this research domain. A structured search, screening, and eligibility process was applied to ensure thematic relevance and methodological rigor, followed by performance analysis and science-mapping techniques using VOSviewer, CiteSpace, and complementary normalization procedures. The findings reveal accelerating publication growth, concentrated collaboration networks, and thematic convergence around digital sustainability, circularity, and data-driven supply-chain optimization. Keyword and citation structures indicate that the field increasingly integrates technological and environmental perspectives, although research contributions remain unevenly distributed across authors, institutions, and countries. The study highlights the emergence of a more coherent knowledge base while underscoring the need for broader participation and deeper conceptual synthesis. These insights provide a consolidated foundation for guiding future work toward stronger theoretical development and more impactful applications in sustainable agri-food systems.
Co-Authors Hironimus Kihwili, Erick Idroes, Ghalieb Mutig Iin Shabrina Hilal Isaack Delya, Mussa Muhammad Adam, Muhammad Nizam, Ahmad Salim Fazli, Qalbin