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All Journal JAMI: Jurnal Ahli Muda Indonesia Interdisciplinary Social Studies Jurnal Yoga Dan Kesehatan Litera : Jurnal Bahasa dan Sastra
Agustia, Km Tri Sutrisna
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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SEMIOTIC ANALYSIS ON NON-VERBAL LANGUAGE IN GADGET DIGITAL ADVERTISEMENT Agustia, Km Tri Sutrisna; Kurniawan, Ida Bagus
JAMI: Jurnal Ahli Muda Indonesia Vol. 3 No. 2 (2022): Desember 2022
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v3i2.104

Abstract

Objective. The purpose of non-verbal communication in a digital advertisement is to complete the informational delivery in the commercial itself. The utilization of certain circumstances in an advertisement cannot be isolated from the meaning of non-verbal language. With the help of semiotic analysis, this study seeks to explain the significance of non-verbal cues in two social media-sourced commercials for smartphones. Materials and Methods. This study's design employs a qualitative method for gathering data from research participants in the form of visual media from digital social media advertising for marketing tools. The study's objects are nonverbal behaviors like as facial expressions, gestures, body language, movement, touch, and look that can be seen in digital commercials. The purpose of non-verbal communication in a digital advertisement is to complete the informational delivery in the commercial itself. The utilization of certain circumstances in an advertisement cannot be isolated from the meaning of non-verbal language. With the help of semiotic analysis, this study seeks to explain the significance of non-verbal cues in two social media-sourced commercials for smartphones. Results. Semiotic rules can be used to interpret nonverbal language, but this interpretation needs to be backed by verbal language or other pertinent data. Conclusion. Semiotic meaning can be used to interpret how nonverbal communication is used in advertising. However, this needs to be backed up with more pertinent information and either spoken or visually explained in great detail.
THE TYPES OF DIRECTNESS AND INTERNAL MODIFICATION ON REQUEST STRATEGIES: A PRAGMATIC STUDY Agustia, Km Tri Sutrisna; Putri, Ni Luh Gede Mega
LITERA : Jurnal Bahasa Dan Sastra Vol. 6 No. 2 (2020): LITERA : Jurnal Litera Bahasa Dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v6i2.1150

Abstract

ABSTRACTIn making interaction with the guests in the restaurant, the way the restaurant’s staffs uttered theirintentions were matter because it would give the impression of their services to the guests.Therefore, this article aimed to find out the types of directness in request strategies which wereused by Chandi restaurant’s staffs and also to classify the types of internal modification in thosestrategies. In analyzing the data, this study applied the descriptive qualitative approach. Thetheory used were Blum-Kulka, House and Kasper (1989) and Sifianou (1999). It is found that thetypes of directness in request strategy that were used by Chandi restaurant’s staffs are directstrategy and conventionally indirect strategy and also the types of internal modification thatoccurred in the conversation were the openers, softeners, and fillers modification types.Keywords: types of directness, internal modification, request strategy.ABSTRAKKetika berinteraksi dengan para tamu di restoran, cara dari staff restoran menyampaikan niatmereka itu penting karena hal tersebut akan memberikan kesan bagaimana pelayanan merekakepada para tamu. Oleh karena itu, artikel ini bertujuan untuk mengetahui jenis dariketerusterangan dalam strategi permintaan yang digunakan oleh staff restoran Chandi dan jugauntuk mengklasifikasikan jenis modifikasi internal dalam strategi tersebut. Dalam menganalisisdata, penelitian ini menggunakan pendekatan deskriptif kualitatif. Teori yang digunakan adalahteori Blum-Kulka, House and Kasper (1989) dan Sifianou (1999). Dapat diketahui bahwa jenisjenisketerusterangan dalam strategi permintaan yang digunakan oleh staff restoran Chandiadalah strategi langsung dan strategi tidak langsung konvensional dan juga jenis-jenismodifikasi internal yang digunakan dalam percakapan adalah jenis pembuka, pelembut, danjenis modifikasi pengisi.Kata Kunci: jenis keterusterangan, modifikasi internal, strategi permintaan.
CATEGORY SHIFT OF PHRASES IN TOURISM MAGAZINE Agustia, Km Tri Sutrisna
LITERA : Jurnal Bahasa Dan Sastra Vol. 8 No. 2 (2022): LITERA : Jurnal Litera Bahasa Dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v8i2.2021

Abstract

ABSTRACTThis paper aims at finding types of category shifts and degree of meaning equivalent whichwas taken from Api Bali Tourism Magazine. This study use the theory of translation strategy usingCatford’s and Nida’s theory by applying descriptive qualitative method and the data was collectedby documentation. The first results of the data analysis show there are four types of category shiftfound, namely structure, class, unit, and intra-system shift. The second results show there areequivalent and non equivalent meaning. It can be concluded that shift is used to get the accurateand natural translation.Keywords: Category Shift, Equivalent Meaning, Tourism Magazine textABSTRAKMakalah ini bertujuan untuk menemukan jenis pergeseran kategori dan derajat persamaanmakna yang diambil dari Majalah Api Bali Tourism. Penelitian ini menggunakan teori strategipenerjemahan dengan menggunakan teori Catford dan Nida dengan menerapkan metodedeskriptif kualitatif dan pengumpulan data dilakukan dengan dokumentasi. Hasil analisis datayang pertama menunjukkan ada empat jenis pergeseran kategori yang ditemukan, yaitupergeseran struktur, kelas, satuan, dan intra sistem. Hasil kedua menunjukkan ada maknapadanan dan non padanan. Dapat disimpulkan bahwa pergeseran digunakan untuk mendapatkanterjemahan yang akurat dan natural.Kata Kunci: Pergeseran Kategori, kesetaraan, Teks Majalah Pariwisata
Decoding Myth and Ideology: A Semiotic Study of Smartphone Advertisements Agustia, Km Tri Sutrisna; Beratha, Ni Luh Sutjiati; Pastika, I Wayan; Udayana, I Nyoman
Interdisciplinary Social Studies Vol. 4 No. 1 (2024): Regular Issue: October-December 2024
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i1.749

Abstract

Smartphones are becoming more ingrained in daily life, and the way they are marketed on platforms like YouTube will continue to shape societal attitudes toward technology, progress, and consumerism. This study explores the formation of myths and ideologies in smartphone advertisements from YouTube, utilizing semiotic analysis as its primary framework. The study focuses on two specific smartphone ads from YouTube: the Oppo Reno 12 campaign titled "Unbox The Future," and the Vivo Y28 campaign emphasizing "Endless Battery Life." The study utilizes Barthes' levels of meaning, along with insights from Eco and Lakoff, to reveal the ways in which smartphone advertisements construct and propagate narratives of progress, innovation, and technological superiority, all while embedding these messages within broader ideological and cultural implications of digital marketing in shaping consumer perceptions and behaviours. It calls for further investigation into the long-term cultural impacts of these advertising strategies and their role in reinforcing or challenging existing social norms and values in our increasingly digitized world. In doing so, this study not only contributes to the field of semiotics but also provides a critical lens through which we can examine the cultural power of digital advertising.
Pengaruh Yoga terhadap Pemulihan Pascapersalinan: A Systematic Literature Review armynia subratha, hesteria friska; Agustia, Km Tri Sutrisna
Jurnal Yoga dan Kesehatan Vol 8 No 2 (2025)
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/jyk.v8i2.5208

Abstract

Masa nifas, yang sering disebut sebagai "trimester keempat", merupakan fase krusial dalam kehidupan seorang perempuan yang ditandai dengan berbagai penyesuaian fisik, emosional, dan psikologis setelah melahirkan. Yoga telah muncul sebagai pendekatan yang menjanjikan dalam mendukung pemulihan pascapersalinan dan meningkatkan kesejahteraan ibu. Tinjauan sistematis ini bertujuan untuk menilai secara kritis dan mensintesis penelitian yang ada mengenai pengaruh yoga terhadap pemulihan pascapersalinan, khususnya manfaat fisik dan psikologisnya. Kajian ini mengikuti pedoman PRISMA dan melakukan pencarian publikasi pada Google Scholar dan PubMed dari tahun 2019 hingga 2025, menggunakan kerangka PICO untuk memilih kata kunci: (Postpartum OR Postnatal) AND (Yoga); (Recovery OR Well-being OR Mental Health); (Women OR Mothers). Kriteria inklusi mencakup studi yang berfokus pada ibu pascapersalinan, efek yoga terhadap pemulihan pasca persalinan, dan publikasi pada jurnal ilmiah. Hasil kajian menunjukkan bahwa yoga pascapersalinan berpotensi positif dalam meningkatkan kesejahteraan ibu, baik secara fisik maupun psikologis. Integrasi yoga sebagai pendekatan pelengkap dalam perawatan masa nifas dapat memperbaiki kualitas hidup ibu. Temuan ini memiliki implikasi terhadap praktik dan kebijakan kesehatan, mendorong tenaga kesehatan untuk mempertimbangkan intervensi yoga sebagai bagian dari layanan dukungan pascapersalinan. Tinjauan ini juga menjadi sumber berharga bagi peneliti dan pendidik untuk mengeksplorasi lebih lanjut manfaat yoga bagi ibu pascapersalinan serta mengidentifikasi celah riset yang perlu dikaji ke depannya.
Co-Authors Hesteria Friska Armynia Subratha I Nyoman Udayana I WAYAN PASTIKA Ida Bagus Kurniawan Ni Luh Sutjiati Beratha Putri, Ni Luh Gede Mega