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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Himmatul Khairi
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Religion Education Social Sciences

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Analisis Strategi Pemasaran Media Sosial pada Waralaba D’Potachiz Gor H Agus Salim Kota Padang Dewi Susanti; Himmatul Khairi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9392

Abstract

Although social media marketing strategies have received attention in various studies, research that specifically discusses their implementation in small-scale franchise businesses remains limited. This study aims to analyze the social media marketing strategies implemented, identify constraints in their implementation, and formulate alternative solutions to improve marketing effectiveness at the D’potachiz franchise at GOR H. Agus Salim, Padang City. This study employed a qualitative approach with a case study design. The informants consisted of the business owner, employees, and consumers who were selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation, then analyzed using the Miles and Huberman interactive analysis model. The results showed that the implemented social media marketing strategy had not been systematically structured, as indicated by the absence of scheduled content planning, limited content variation, and suboptimal interaction with consumers. The main constraints included limited ability to create creative content, time constraints, and a lack of consistency in social media management. The solutions that can be undertaken include improving content quality, planning posts more systematically, and increasing interaction with consumers. These findings contribute to the development of digital marketing studies, particularly in small businesses, and provide practical implications for business actors in optimizing social media marketing strategies. This study also opens opportunities for broader and more measurable further research.
Strategi Pengembangan Usaha Pengolahan Ikan Kering Menurut Ekonomi Islam di Nagari Air Bangis Kecamatan Sungai Beremas Kabupaten Pasaman Barat Meri Gustiara; Himmatul Khairi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9656

Abstract

The development of the dried fish processing business from the perspective of Islamic Economics has received attention in several studies, but research that specifically discusses the integration of SWOT analysis with the principles of Islamic Economics in the context of local businesses remains limited. This study aims to analyze the development strategy of the dried fish processing business in Nagari Air Bangis based on internal and external factors from the perspective of Islamic Economics. This study employed a qualitative approach with a field research design, involving the main business actor as the informant selected through purposive sampling. Data were collected through semi-structured interviews, observation, and documentation, and were then analyzed descriptively and qualitatively through the stages of data reduction, data presentation, and conclusion drawing, and supported by SWOT analysis. The results showed that the dried fish processing business had strengths in the availability of raw materials, the experience of the business actor, and the local workforce, but also faced weaknesses in the form of limited capital, the use of traditional technology, and dependence on weather conditions. The available opportunities included increasing market demand and the development of digital marketing, while the threats faced included fluctuations in fish catches and business competition. The most relevant strategy was the SO (Strengths–Opportunities) strategy, namely utilizing strengths to seize opportunities. These findings contribute to the development of strategic management studies based on SWOT analysis from the perspective of Islamic Economics and broaden understanding of business development grounded in sharia values. The conclusion of this study affirms the importance of integrating business strategies with the principles of Islamic Economics to achieve business sustainability, while also providing theoretical and practical implications for business actors and policymakers and opening opportunities for further studies on the role of technology and sharia financing.
Co-Authors dewi susanti Meri Gustiara