Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Entrepreneurship and Business Management International Journal of Entrepreneurship, Business, and Creative Economy
Adula, Metasebia
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia's Kant, Shashi; Adula, Metasebia; Yadete, Fisseha Dejene; Asefa, Kebede
International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 2 (2023): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v3i2.1062

Abstract

This research aimed to examine, in the context of an African company, the effects of its marketing approach predictors on enterprise sustainability as measured by organisation performance. The researchers developed several strategies and statistics that were both descriptive and inferential. The sampling approach incorporated both probabilities and non-probability components and used a simple random sampling procedure. The data for this study was provided by Oromia International Bank, a representative organisation in Ethiopia, by investigating 426 of its customer base, including those working in modern organisations and sectors at the Bule-Hora branch. The investigation's final findings demonstrate that organisational sustainability is deteriorating and fewer marketing tactics are being implemented. The leading causes of these findings are a lack of worker dedication, a hostile work atmosphere, weak leader competency, and slow adoption of new technology. Related predictors were one of the main problems when entrepreneurial breakthrough mediation was implemented. A leader's ability is one of the most promising strategies for promoting organisational sustainability in Ethiopia. The researchers provided the appropriate body with recommendations on how to handle the predictions, resolve the problems encountered during the execution of marketing strategies, and eventually provide effective marketing strategy compliance and strong organisation sustainability.
Entrepreneurial Innovation Mediation among Marketing Strategies and Business Sustainability in Ethiopia Wata , Jalata; DejeneYadete , Fisseha; Adula, Metasebia; Jio, Wako; Kant, Shashi
International Journal of Entrepreneurship and Business  Management Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v2i2.758

Abstract

Present study was conducted to examine the predicators of marketing strategies on the organizational performance with mediation of entrepreneurship innovation in Sustainable business scenario. The researchers had designed both descriptive and inferential statistics and different methodologies. The sampling technique was both non-probability and probability incorporating simple random sampling technique. The data for this study were obtained from Oromia International Bank, Ethiopia as the representative organization with a survey of 425 customers of Oromia International Bank, those served in sectors and modern organizations staff of Bule-Hora branch, Ethiopia. The researchers, finally come up with the result, of less marketing strategy implementation and the decreasing the organization performance which are mainly associated with poor leaders capacity, Work environment and poor Employees commitment and poor technology adoption ,related predicators were among the major problems while adoption of mediation of entrepreneurship innovation . Leader’s capacity is single of the most promising ways to increase organization performance in Ethiopia. The researchers recommended that the concerned body had to have applied so as to end up with the problems observed in marketing strategy implementation, control the predicators, and in turn provide good marketing strategy implementation as well as good organization performance.
Co-Authors Asefa, Kebede DejeneYadete , Fisseha Jio, Wako Kant, Shashi Wata , Jalata Yadete, Fisseha Dejene