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Mediation Effect Of Customer Satisfaction Between Promotion Mix Elements And Customer Buying Behavior In Education Sector Of Ethiopia Kant, Shashi; Adula , Metasebia
International Journal of Islamic Business and Management Review Vol. 2 No. 2 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v2i2.405

Abstract

Present investigation conducted to check the mediation effect of customer satisfaction between promotion mix elements and customer buying behavior in education sector of Ethiopia. The researchers employed mixed method research strategy and cross sectional sequential explanatory research design. In addition to this, archival data was collected from the educational universities public relation offices. Sampling method used was purposive and simple random sampling to get the sample from the targeted population. Lastly, AMOS version 26 and SPSS vs22 were used for data analysis. The Kaiser-Meyer-Olkin test was used to measure of sampling Adequacy. Mahalanobis' distance (MD) as a statistical measure based on a chi-square distribution was employed to check the extent to which cases are adjusted with multivariate outliers. SEM model fitness results showed the complete mediation i.e the entire (or total) effect of Promotion Mix Elements on a Customer Buying Behavior is transmitted through Customer Satisfaction. Thus, the Promotion Mix Elements have no direct effect on the Customer Buying Behavior; rather, its entire effect is indirect. Thus, mediation role of Customer Satisfaction was really happening in a given model, but the total effect is significant simply because the sample size is very large, or assumptions for the test of the total effect were met.
Entrepreneurial Innovation Mediating among Marketing Strategies and Venture Sustainability in Ethiopia's Kant, Shashi; Adula, Metasebia; Yadete, Fisseha Dejene; Asefa, Kebede
International Journal of Entrepreneurship, Business and Creative Economy Vol. 3 No. 2 (2023): July
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v3i2.1062

Abstract

This research aimed to examine, in the context of an African company, the effects of its marketing approach predictors on enterprise sustainability as measured by organisation performance. The researchers developed several strategies and statistics that were both descriptive and inferential. The sampling approach incorporated both probabilities and non-probability components and used a simple random sampling procedure. The data for this study was provided by Oromia International Bank, a representative organisation in Ethiopia, by investigating 426 of its customer base, including those working in modern organisations and sectors at the Bule-Hora branch. The investigation's final findings demonstrate that organisational sustainability is deteriorating and fewer marketing tactics are being implemented. The leading causes of these findings are a lack of worker dedication, a hostile work atmosphere, weak leader competency, and slow adoption of new technology. Related predictors were one of the main problems when entrepreneurial breakthrough mediation was implemented. A leader's ability is one of the most promising strategies for promoting organisational sustainability in Ethiopia. The researchers provided the appropriate body with recommendations on how to handle the predictions, resolve the problems encountered during the execution of marketing strategies, and eventually provide effective marketing strategy compliance and strong organisation sustainability.
Effect of Coffee Supply Organizational Culture on the Structuralism of Cooperative Societies in Ethiopia Shiferaw, Yomiyu; Kant, Shashi
Logistic and Operation Management Research (LOMR) Vol. 2 No. 1 (2023): Logistic and Operation Management Research (LOMR)
Publisher : Research Synergy Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/lomr.v2i1.1203

Abstract

The statement of the investigation's challenge was the absence of the perceptual selection and inclusion of the logistics administration notion and philosophies. The goal was to look into the cooperative societies' management of the coffee supply chain from coffee planters to the exporting phase in the Oromia region of Ethiopia. The investigators used purposive data collection method & random data collection method methodologies by SPSS was used to elucidate, comprehend, and review the information that was gathered from the three associates (coffee planters, principal cooperative societies, and association of cooperative societies) that engaged in a chain of coffee supply on cooperative societies functionalism. When it comes to internal operations, the explanation provided by the associates indicates that there is reasonable functionalism, and the networking among the colleagues involved in logistics is minimal compared to the associates' use of cybernetics. As the collective mean manifested in the experiment generates consciousness in the initial phase for operation logistics administration, each associate of cooperative coffee logistics must work on the logistics orientation on cooperative functionalism using 360 specimen size, and it serves as a guide for subsequent experiments, leadership operation of logistics administration in the area of a coffee cooperative is significant.
Assessment of Green Supply Chain Management Practices on Sustainable Business in Ethiopia Boson, Lemma Tadese; Elemo, Zenebe; Engida, Adisu; Kant, Shashi
Logistic and Operation Management Research (LOMR) Vol. 2 No. 1 (2023): Logistic and Operation Management Research (LOMR)
Publisher : Research Synergy Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/lomr.v2i1.1468

Abstract

Evaluating organisational performance from the perspective of green paradigms is essential as "green" issues continue to gain global attention. This study evaluated organisational performance and green supply chain practices in Ethiopian Telecom. A mixed approach was considered to meet the study's aims. Structured interview questions and a questionnaire were used as a data gathering tool. Workers of Ethiopian Telecom who held managerial positions and were either directly or indirectly in charge of the business's supply chain operations made up the study's population. 386 of the 426 given questionnaires were correctly completed and used in the study, yielding an 87% response rate. AMOS; Statistical Package for the Social Sciences (SPSS) was used to analyze, interpret, and display the data collected via questionnaire. The methods of percentage, means, standard deviation, correlation, regression, and narrative analysis were used for inferential and descriptive analysis. Regarding survey results, conducted correlation analysis revealed a statistically significant positive association between the dimensions of green supply chain management and organizational performance, except eco design and operational performance; however, the overall survey result indicates that except for investment recovery, all of the dimensions of green supply chain management, including organizational commitment, eco-design, green purchasing. According to the SEM regression's findings, organizational dedication, eco-design, green purchases, and environmental practices all statistically influence how well an organization performs.
Examining Entrepreneurship Significant Factors affecting the Performance of MSE’s in Ethiopia, Horn of Africa Adula , Metasebia; Kant, Shashi
International Journal of Law, Policy, and Governance Vol. 1 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijlpg.v1i1.282

Abstract

This research article has examined the Influence of Entrepreneurship Determinants on MSE’s Performance in Ethiopia. SME entrepreneurs working in West Guji Zone Bule Hora town, Ethiopia used as sample area for data collection. Purposive and stratified sampling was employed to select the respondents. Using a pre-tested survey questionnaire a total of 208 entrepreneurs’ as respondents was retained. Correlation analysis and Spearman's rho regression was used for hypothetical testing. The research enclosed entrepreneurship as determinant on MSE’s Performance. Through evocative statics it is manifested that motivation and self-drive, tolerance to work hard, creativity, flexibility and adaptability to new ideas were the main determinants that affects the performance of MSE’s in the studied area. Inferential statics signified that, there is statistically significant contextual relation between exploratory variables on explained variables. This research has shifted the application of entrepreneurship determinants from developed countries to an emerging like Ethiopia. The research also provide some perceptive implications for business managers and researchers.
Entrepreneurial Innovation Mediation among Marketing Strategies and Business Sustainability in Ethiopia Wata , Jalata; DejeneYadete , Fisseha; Adula, Metasebia; Jio, Wako; Kant, Shashi
International Journal of Entrepreneurship and Business  Management Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v2i2.758

Abstract

Present study was conducted to examine the predicators of marketing strategies on the organizational performance with mediation of entrepreneurship innovation in Sustainable business scenario. The researchers had designed both descriptive and inferential statistics and different methodologies. The sampling technique was both non-probability and probability incorporating simple random sampling technique. The data for this study were obtained from Oromia International Bank, Ethiopia as the representative organization with a survey of 425 customers of Oromia International Bank, those served in sectors and modern organizations staff of Bule-Hora branch, Ethiopia. The researchers, finally come up with the result, of less marketing strategy implementation and the decreasing the organization performance which are mainly associated with poor leaders capacity, Work environment and poor Employees commitment and poor technology adoption ,related predicators were among the major problems while adoption of mediation of entrepreneurship innovation . Leader’s capacity is single of the most promising ways to increase organization performance in Ethiopia. The researchers recommended that the concerned body had to have applied so as to end up with the problems observed in marketing strategy implementation, control the predicators, and in turn provide good marketing strategy implementation as well as good organization performance.
Meta Analysis of Entrepreneurial Skill and Motivation On Business Performance: Mediating Role Of Strategic Leadership In Sme Sector Of Ethiopia Negeri, Dereje Dinsa; Wakjira, Gada Gizachew; Kant, Shashi
International Journal of Management and Digital Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i1.545

Abstract

This study will aim to analyze the effects of entrepreneurial skill and entrepreneurial motivation on Business performance, With mediating role of strategic leadership: The case of selected SME Sectors in Guji Zone oromia regional state, Ethiopia. The study was employed a Quantitative research design method by using surveys questionnaire to collect data. The selections of the respondent for this study will random sampling and purposive sampling for  SME owners  and leaders of both zonal and towns job opportunity creation and skill office and  are purposely selected to respond the questionnaires.  Since the Zone is   so large in size, the researcher will select 5 towns Nagele, Adola, Shakiso, Bore and Haro wachu. A total of 382 respondents will be selected as sample size. Estimating the total population as 2,322 owners and job opportunity creation and skill office leaders in 5 towns, the sample size 382 will be determined by using Yamane (1967) Because of its simplicity to use.  The analysis of data is took place by using Classical Linear Regression Model. In this case, the analysis of data involved the use of chi square, correlation and ordinal logistic regression in order to analyze the effects of entrepreneurial skill and entrepreneurial motivation on business performance, with mediating role of strategic leadership. Result indicated that, all variables have positive and significant effect on business performance.
Focused Group Interview Literature Review of Challenges Ethiopian Female Entrepreneurs Face in their Business Ventures Kant, Shashi; Metasebia Adula
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 1 No. 3 (2023): RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW (RJSLR)
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v1i3.136

Abstract

This study aims to investigate the difficulties female business owners face in the Bule Hora town administration in Ethiopia's Horn of Africa. Due to problems with how women are regarded, treated, and considered to be, there is a difference between inactive women and those who have potential. The researchers used a qualitative research design and an interpretative research technique. The researchers spoke with eight female business owners engaged in the company's founding. The purposive sample strategy was used using a structured interview to gather primary data from the respondents. For the analysis of qualitative data, thematic data analysis was used. The primary conclusions of the study showed that social and cultural barriers, lack of money, a lack of adequate employment prospects, a lack of expertise, and a lack of training were the biggest challenges for women entrepreneurs in the study area. The study's conclusions will help the government as it updates its policies to address organizational, individual, legal/administrative, economic, social/cultural, and other aspects that affect how women entrepreneurs view entrepreneurship.