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Ciptasari, Ayu Dita Windra
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH LITERASI KEUANGAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PENGGUNAAN SHOPEE PAYLATER MELALUI FINANCIAL TECHNOLOGY PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS ABDURACHMAN SALEH SITUBONDO Hidayanti, Nor; Wiryaningtyas, Dwi Perwitasari; Ariyantiningsih, Febri; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3560

Abstract

The aim of this research is to determine the effect of Financial Literacy and Perceived Risk on the Decision to Use ShopeePaylaterthrough Financial Technology in Abdurachman Saleh Situbondo Faculty of Economics and Business Students. The sampling technique used in this research is Purposive Sampling. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that financial literacy has a positive and significant effect on Financial Technology, Perceived risk has a positive and significant effect on Financial Technology, Financial Literacy has a positive and significant effect on the decision to use, Perceived risk has a positive but not significant effect on the decision to use, Financial Technology has a positive and significant effect on the decision to use. Financial literacy has a positive and significant effect on the decision to use through Financial Technology. Perceived risk has a positive but not significant effect on the decision to use through Financial Technology.
PENGARUH HEDONIC CONSUMPTION, LINGKUNGAN TOKO DAN POTONGAN HARGA TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL INTERVENING PADA D'CHICKEN SAMBAL BAKAR SITUBONDO Utami, Nanda Siti Nur; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 4 (2024): APRIL 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i4.4910

Abstract

The culinary business is one of the businesses booming and has quite a large development potential. This is illustrated by the number of culinary entrepreneurs who are successful in making profits in their businesses. The aim of this research is to analyze and test the influence of Hedonic Consumption, Store Environment, and Price Discounts on Impulse Buying with Positive Emotions as an Intervening Variable. The population in this research is consumers of D'Chicken Sambal Bakar Situbondo. The sampling technique in this research is simple random sampling. Data analysis and hypothesis testing in this research used the advanced Partial Least Square - Structural Equation Model (PLS-SEM), a robust and reliable method for complex data analysis. The results of the direct influence hypothesis test using the Smart PLS 3.0 application reveal significant insights. Hedonic consumption has a significant positive effect on positive emotions. The store environment, while not significant, has a positive effect on positive emotions. Price discounts have a significant positive effect on positive emotions. Hedonic consumption also has a significant positive effect on impulse buying. The store environment, while not significant, has a positive effect on impulse buying. Price cuts have a significant positive effect on impulse buying. Positive emotions, while not significant, have a positive effect on impulse buying. The indirect influence hypothesis test results show that Hedonic consumption, while not significant, has a positive effect on impulse buying through positive emotions. The store environment, while not significant, has a positive effect on impulse buying through positive emotions. Price discounts, while not significant, have a positive effect on impulse buying through positive emotions.
ANALISIS FAKTOR YANG MEMPENGARUHI KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Kasus di Desa Tambak Ukir, Desa Kendit dan Desa Bugeman Kecamatan Kendit Kabupaten Situbondo) Nurhalizah, Syindi; Ediyanto, Ediyanto; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5131

Abstract

The village office is a building or room used as the center for administrative functions at the village level. It serves as a meeting place for village government officials, including the village head, village administration staff, and various departments or units related to public services and the interests of the village community. This research aims to analyze the factors affecting the performance of village officials with job satisfaction as an intervening variable (a case study in Tambak Ukir Village, Kendit Village, and Bugeman Village in the Kendit District of Situbondo Regency). The population for this study consists of all village officials from Tambak Ukir, Kendit, and Bugeman, totaling 41 individuals. The sampling technique used is purposive sampling. Data analysis and hypothesis testing in this study employ Partial Least Squares – Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis test using Smart PLS 3.0 show that the Work Commitment variable has a positive and significant effect on Job Satisfaction, Work Ability has a positive but not significant effect on Job Satisfaction, Work Environment has a positive and significant effect on Job Satisfaction, Work Commitment has a positive but not significant effect on Employee Performance, Work Ability has a positive but not significant effect on Employee Performance, Work Environment has a positive and significant effect on Employee Performance, and Job Satisfaction has a positive and significant effect on Employee Performance. The results of the indirect effect hypothesis test indicate that Work Commitment has a positive but not significant effect on Employee Performance through Job Satisfaction, Work Ability has a positive but not significant effect on Employee Performance through Job Satisfaction, and Work Environment has a positive but not significant effect on Employee Performance through Job Satisfaction.
PERAN PENDIDIKAN, DISIPLIN KERJA, DAN FAKTOR LINGKUNGAN KERJA TERHADAP KINERJA PERANGKAT DESA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ningsih, Anisatul Fitria; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 2 (2024): FEBRUARI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i2.4788

Abstract

This study aims to analyze and examine the influence of education, work discipline, and work environment on the performance of village officials through job satisfaction. The population of this study consists of village officials from Banyuputih, Sumberejo, and Sumberwaru. The sampling technique used is quota sampling. Data analysis and hypothesis testing are conducted using Structural Equation Modeling - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis testing using the Smart PLS 3.0 application indicate that education does not have a significant effect on job satisfaction and performance. Work discipline has a significant effect on job satisfaction and performance. The work environment does not have a significant effect on job satisfaction and performance. Additionally, job satisfaction does not significantly affect performance. The results of the indirect influence hypothesis testing show that education on job satisfaction through performance has a positive but not significant effect. Work discipline on job satisfaction through performance also has a positive but not significant effect. Similarly, the work environment on job satisfaction through performance has a positive but not significant effect.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI PADA RUMAH MAKAN BEBEK FARANNISSA DI SITUBONDO Wulandari, Wiji; Wiryaningtyas, Dwi Perwitasari; Syahputra, Hendra; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 7 (2023): JULI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i7.3569

Abstract

The aim of the research is to find out the Analysis of the Factors Influencing Purchase Decisions Through Consumer Satisfaction as Mediation Variables at Bebek Farannissa Restaurant in Situbondo. The sampling technique used is simple random sampling with a total sample of 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that taste has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction, taste has a positive and significant effect on purchasing decisions, price has a negative and insignificant effect on decisions purchase, consumer satisfaction has a positive and significant effect on repurchase decisions, taste has a positive but not significant effect on purchasing decisions through consumer satisfaction, price has a positive and significant effect on purchasing decisions through consumer satisfaction
PENGARUH KOMPETENSI KERJA, KOMPENSASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI ASN DI PUSKESMAS KENDIT DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Putri, Ninis Selvia; Ediyanto, Ediyanto; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5132

Abstract

The aim of the research is to determine the influence of work competency, work compensation and work environment on the performance of ASN employees at the Kendit Community Health Center with job satisfaction as an intervening variable. The sampling technique used in this research is a saturated sample. Data analysis and hypothesis testing in this research used the Partial Least Square Structural Equation Model (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that work competency has a positive and significant effect on job satisfaction, work compensation has an insignificant effect on job satisfaction, work environment has a significant effect on job satisfaction, work competency has an insignificant effect on ASN performance, compensation work has no significant effect on ASN performance, work environment has no significant effect on ASN performance, job satisfaction has a positive and significant effect on ASN performance, work competency has a significant effect on ASN performance through job satisfaction, work compensation has no significant effect on ASN performance through job satisfaction, The work environment has a positive and significant effect on ASN performance through job satisfaction.
PERCEIVED VALUE SPECIAL ITEM SERIES DAN PURCHASED BEHAVIOR BS - LADY DI ERA DIGITAL TERHADAP FASHION LUXURY BRAND PADA PRODUK HIJAB BUTTONSCARVES Ciptasari, Ayu Dita Windra; Pramesthi, Riska Ayu
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.6025

Abstract

Indonesia is a country with a large population, where the majority of the population is Muslim. Indonesian people's interest in hijab fashion is increasing day by day along with the increasing interest of hijab designers in designing different and unique hijab motifs (Hidayanti et.al, 2018). Current developing trends mean that Indonesia also has a solid luxury fashion product ecosystem. The research methodology used by researchers in this study is a qualitative method. Qualitative methods are research to understand the phenomena experienced by research subjects, for example behavior, perception, motivation for action and so on. The aim of this research is to determine consumer behavior patterns in the digital era towards luxury brand fashion on hijab button scarves products. The research results show that there are several motives behind them buying luxury brands in Hijab Buttonscarves products, namely luxury brands are chosen because of the quality of the product and have selling value even as second hand goods or often referred to as preloved. In fact, there are 8 patterns of consumer behavior regarding Buttonscarves hijab products, namely: groups who make direct purchases in offline store for special item that’s only ready at offline store (Misool series and Switzerland), purchase directly item for all luxury series BS, purchase directly through the official Buttonscarves website or application, purchase through jastiper services, purchase through the marketplace or social media platforms, purchase through annual and group warehouse sales preloved hunter buyers. And purchase via blbli.com for special series champ de fleur. Apart from that, the influence of social media is quite large in searching for information about luxury brands, some consumers are comfortable buying or just browsing online.
PENGARUH KOMPETENSI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA SMPN 1 PANJI KABUPATEN SITUBONDO Arinata, Selfi; Soeliha, Siti; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5199

Abstract

Human resources are valuable assets and function as the main driving force behind every action or activity of an organization. An organization really needs a professional and skilled workforce to contribute optimal performance in achieving the goals set by the organization's leadership. The aim of this research is to analyze and test the influence of competency and work environment on teacher performance through job satisfaction as an intervening variable at SMPN 1 Panji Situbondo. The population used in this research were 36 teachers at SMPN 1 Panji Situbondo. This sampling technique is saturated sampling. Data analysis and hypothesis testing in research uses Structural Equation Models - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive influence on job satisfaction, Motivation has a significantly positive influence on job satisfaction, Work environment has a significantly positive influence on job satisfaction, Competency has a positive but not significant influence on teacher performance, Motivation has a positive influence but not significant on teacher performance, work environment has a positive but not significant effect on teacher performance, job satisfaction has a significant positive effect on teacher performance. Then the results of the indirect influence hypothesis test show that Competence on teacher performance through job satisfaction has a significant positive effect, Motivation on teacher performance through job satisfaction has a significant positive effect, Work environment on teacher performance through job satisfaction has a significant positive effect
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO PADA MARKETPLACE SHOPEE DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING Holidah, Syarifatul; Wiryaningtyas, Dwi Perwitasari; Praja, Yudha; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3612

Abstract

This study aimed to find out how the effect of Electronic Word Of Mouth (E-WOM) and flash sale on purchase decisions of students at Faculty of Economics, Universitas Abdurachman Saleh Situbondo on Shopee marketplace with trust as an intervening variable. This study used a quantitative approach with a population of 709 people who are students of Faculty of Economics, Universitas Abdurachman Saleh Situbondo, class of 2019 – 2022. The sampling technique in this study used non-probability sampling, namely purposive sampling technique. The sample obtained was 88 respondents. The results of direct effect hypothesis test showed that Electronic Word Of Mouth has a significant positive effect on trust, flash sale has a positive but not significant effect on trust, Electronic Word Of Mouth has a negative but not significant effect on purchase decision, flash sale has a significant positive effect on purchase decision, and trust has a significant positive effect on purchasing decisions. The results of indirect effect hypothesis test indicated that Electronic Word of Mouth has a positive but not significant effect on purchase decisions through trust as an intervening variable, flash sale has a positive but not significant effect on purchase decisions through trust as an intervening variable.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN E-WOM TERHADAP MINAT BELI ULANG DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. MAHKOTA RAJA Yofiandi, Afrizal; Praja, Yudha; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7221

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
Co-Authors Arinata, Selfi Ariyantiningsih, Febri Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Hidayanti, Nor Holidah, Syarifatul Ida Ayu Putu Sri Widnyani Nanda Widaninggar, Nanda Ningsih, Anisatul Fitria Nurhalizah, Syindi Pramesthi, Riska Ayu Putri, Ninis Selvia Soeliha, Siti Susianto, Ifan Utami, Nanda Siti Nur Warata, Samuel Umbu Wulandari, Wiji Yofiandi, Afrizal Yudha Praja, Yudha