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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)
Hamdalah, Nurul
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Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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HOW DOES SOCIAL MEDIA MARKETING THROUGH CELEBGRAM PROMOTION AFFECT THE GROWTH OF MSMES IN INDONESIA? Hamdalah, Nurul; Setiowati, Nur Eka; Wartoyo, Wartoyo
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.2981

Abstract

The purpose of this study is to determine whether or not there is an effect of marketing costs on net profit with sales volume as an intervening variable in culinary and fashion businesses in the Cirebon City area that use celebrity promotion services. This research uses field research (Field Research) with a quantitative approach. For data collection techniques carried out, namely through questionnaires. The population in this study is all culinary and fashion business actors in the Cirebon City area with a sampling technique using probability sampling, namely with a simple random method, which is as many as 44 business actors. The test tool used in this study is with path analysis techniques using the help of IBM Statistic SPSS software version 26. Based on the results of the channel analysis carried out, the results were obtained: (1) Marketing cost variables do not have a direct effect on net income, (2) Marketing cost variables have a direct and positive effect on sales volume, (3) Sales volume variables have a direct and positive effect on net income, (4) Indirect marketing cost variables through sales volume have a positive effect on net profit.
SEMINAR INVESTASI KEUANGAN DAN KEWIRAUSAHAAN UNTUK ANAK GENERASI Z DI SMA IT AL-IRSYAD PURWOKERTO Herwiyanti, Eliada; Regita, Alliya; Ramadhani , Wanda Putri; Verrel Syach Ariiq, Ermawan Rif’at; Hamdalah, Nurul; Budiyanti, Amelia Prasetyaningsih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 1 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i1.16846

Abstract

Literasi keuangan dan kewirausahaan merupakan keterampilan esensial bagi generasi muda dalam menghadapi tantangan ekonomi di era globalisasi. Namun, tingkat pemahaman yang rendah terhadap pengelolaan keuangan dan investasi masih menjadi permasalahan yang perlu diatasi. Untuk itu, Program Kreativitas Mahasiswa (PKM) Pengabdian Masyarakat Magister Sains Akuntansi, Universitas Jenderal Soedirman mengadakan Seminar Masa Depan Gemilang: Dasar Investasi dan Kewirausahaan untuk Anak Muda yang bertujuan untuk meningkatkan pemahaman siswa terhadap konsep keuangan dan kewirausahaan sejak dini.Seminar ini menggunakan metode pre-test dan post-test guna mengukur efektivitas materi yang disampaikan. Hasil evaluasi menunjukkan adanya peningkatan pemahaman peserta terhadap pengelolaan keuangan pribadi serta minat yang lebih besar terhadap kewirausahaan. Selain itu, hasil survei kepuasan peserta menunjukkan bahwa lebih dari 85% peserta merasa seminar ini sangat bermanfaat dalam memberikan wawasan baru dan motivasi dalam mengelola keuangan serta merintis usaha sendiri. Rekomendasi yang dihasilkan dari kegiatan ini mencakup perlunya sesi pelatihan lanjutan yang lebih mendalam mengenai investasi dan strategi bisnis, serta pembentukan komunitas wirausaha muda guna mendukung penerapan ilmu yang telah diperoleh peserta. Kata kunci: Literasi Keuangan, Kewirausahaan, Investasi, Pendidikan Keuangan, Seminar Edukasi
HOW DOES SOCIAL MEDIA MARKETING THROUGH CELEBGRAM PROMOTION AFFECT THE GROWTH OF MSMES IN INDONESIA? Hamdalah, Nurul; Setiowati, Nur Eka; Wartoyo, Wartoyo
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.2981

Abstract

The purpose of this study is to determine whether or not there is an effect of marketing costs on net profit with sales volume as an intervening variable in culinary and fashion businesses in the Cirebon City area that use celebrity promotion services. This research uses field research (Field Research) with a quantitative approach. For data collection techniques carried out, namely through questionnaires. The population in this study is all culinary and fashion business actors in the Cirebon City area with a sampling technique using probability sampling, namely with a simple random method, which is as many as 44 business actors. The test tool used in this study is with path analysis techniques using the help of IBM Statistic SPSS software version 26. Based on the results of the channel analysis carried out, the results were obtained: (1) Marketing cost variables do not have a direct effect on net income, (2) Marketing cost variables have a direct and positive effect on sales volume, (3) Sales volume variables have a direct and positive effect on net income, (4) Indirect marketing cost variables through sales volume have a positive effect on net profit.
Co-Authors Budiyanti, Amelia Prasetyaningsih Eliada Herwiyanti Nur Eka Setiowati, Nur Eka Ramadhani , Wanda Putri Regita, Alliya Verrel Syach Ariiq, Ermawan Rif’at Wartoyo Wartoyo