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All Journal Prosiding Seminar Nasional Pendidikan dan Agama Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Akhmad Choirur Rozikin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Diba’iyah Tradition: Strengthening Brotherhood and Love for the Prophet Muhammad (SAW) at Nurul Huda Mosque Akhmad Choirur Rozikin; Linda Puji Astuti; Ali Akbar Ramadhan; Fina Mu'izzatul Qonita; Irfa Yuhanida Cahyati; Abdullah Nafik; Umi Kholifatus Sangadah; Muhammad Ali Ma'ruf
PROSIDING SEMINAR NASIONAL PENDIDIKAN DAN AGAMA Vol. 5 No. 1 (2024): PROSIDING SEMINAR NASIONAL PENDIDIKAN DAN AGAMA
Publisher : Sekolah Tinggi Pastoral Kateketik (STPKat) Santo Fransiskus Assisi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/semnaspa.v5i1.2072

Abstract

This study explores the effectiveness of the diba' gatherings in strengthening social bonds and love for the Prophet Muhammad (SAW) in Ngampel Kulon Village. The younger generation faces challenges in maintaining traditions and religious values within the context of a modern social environment. Diba' gatherings are identified as a means to enhance social connections, understand religious teachings, and foster love for the Prophet Muhammad (SAW). This research employs a qualitative method with a descriptive approach to assess the effectiveness of diba'iyah activities. The study aims to evaluate the diba' activities in strengthening social bonds and love for the Prophet Muhammad (SAW) within the community, as well as to identify the positive impacts of these activities. The findings indicate that the diba' activities at Nurul Huda Mosque encourage community participation, strengthen solidarity, and enhance social ties through the regular recitation of prayers every Thursday night. This research contributes practically to education, reinforces religious values, and fosters love for the Prophet Muhammad (SAW). It is hoped that this study will provide guidance for educational institutions and communities in preserving traditions and religious values in the modern era.
Pemberdayaan Masyarakat melalui Media Digital: Optimalisasi Smart Digital Marketing Berbasis Aplikasi untuk Penguatan Usaha Lokal Warga Ngampel Kulon Akhmad Choirur Rozikin; Achmad Ziaulhaq; Khoirum Azura; Alfina Fauziyah; Siti Durorun Naja; Abdurrahman Nafis; Retno Anggi Setyowati; Revlia Ailsa Julian
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i4.562

Abstract

The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.
Co-Authors Abdullah Nafik Abdurrahman Nafis Achmad Ziaulhaq Alfina Fauziyah Ali Akbar Ramadhan Fina Mu'izzatul Qonita Irfa Yuhanida Cahyati Khoirum Azura Linda Puji Astuti Muhammad Ali Ma'ruf Retno Anggi Setyowati Revlia Ailsa Julian Siti Durorun Naja Umi Kholifatus Sangadah