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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur
Retnowati, Novita
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PERAN PENTING E-COMMERCE DALAM MENINGKATKAN PERKEMBANGAN UMKM DI KABUPATEN SITUBONDO Pratiwi, Amesiella Agista; Nurfarida, Siti; Anwar, Jeny Dwi; Falintino, Gian; Ubaydillah, Mohammad; Rudyanto, Rudyanto; Faiza, Nur; Retnowati, Novita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.4968

Abstract

Micro, Small and Medium Enterprises have an important role in regional and national economies. The aim of this research is to find out how big the influence of E-Commerce is on the development of MSMEs in Situbondo Regency. This type of research uses quantitative research. The type of data used in this research is primary data. The population in this research are MSMEs in Situbondo Regency who use E-Commerce for all their buying and selling activities. The sample used in this research was 100 MSME actors in Situbondo Regency. Data collection techniques use questionnaires and then process them using validity and reliability tests. The data analysis technique uses Smart PLS. The research results show that the P value is 0.000, where this value is smaller than the value of 0.050, so the data states that E-Commerce can significantly influence the development of Situbondo Regency MSMEs.
STRATIFIKASI PEMAHAMAN DAN PRAKTIK DIGITAL MARKETING PADA UMKM: STUDI KUALITATIF TERHADAP PERBEDAAN TINGKAT KEMAMPUAN USAHA PEMULA, MIKRO, DAN MENENGAH Retnowati, Novita
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6860

Abstract

This research analyzes the stratification of understanding and practices of digital marketing in Micro, Small, and Medium Enterprises (MSMEs) based on the capability levels of beginner, micro, and medium enterprises. Using a descriptive qualitative approach, this study involved nine MSME practitioners selected through purposive sampling from various business sectors. Data collection techniques employed in-depth interviews exploring six main dimensions: conceptual understanding, implementation experience, learning sources, benefit perception, implementation challenges, and mentoring experience. The research findings reveal significant stratification patterns where beginner levels demonstrate instrumental understanding with sporadic implementation through simple platforms, micro levels show evolution toward strategic approaches with multi-platform implementation, while medium levels exhibit maturity in holistic understanding with sophisticated omnichannel implementation. Learning sources show progression from informal methods to professional learning, while benefit perception develops from fundamental to strategic aspects. Challenges faced become increasingly complex with rising business capability levels, from basic technical barriers to sustainability and technology adaptability challenges. This research contributes theoretically to understanding technology adoption patterns in MSMEs and practical implications for developing differentiated empowerment programs according to business capabilities
Co-Authors Anwar, Jeny Dwi Chatarina Umbul Wahyuni Falintino, Gian Nur Faiza Nurfarida, Siti Pratiwi, Amesiella Agista Ubaydillah, Mohammad