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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen International Journal of Social Science and Business JAZ: Jurnal Akuntansi Unihaz Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Peradaban Masyarakat (JPM) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur SEWAGATI: Jurnal Pengabdian Kepada Masyarakat Journal of Advanced Computer Knowledge and Algorithms
Nur Faiza
Faculty of Mathematics and Natural Sciences, Udayana University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERCEIVED VALUE SEBAGAI MEDIASI PENGARUH E-SERVICESCAPE TERHADAP LOYALITAS PELANGGAN Faiza, Nur; Rachman, Riza
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3975

Abstract

The online shop has become a popular trend in shopping for various groups of people in Indonesia, providing convenience for consumers to make transactions from anywhere. The purpose of this research is to empirically examine and prove the influence of e-servicescape on shopping on the Shopee marketplace in increasing customer loyalty, test the influence of e-servicescape in increasing perceived value, examine the influence of perceived value in increasing customer loyalty, and test the magnitude of the influence of e-servicescape on customer loyalty through perceived value as a mediating variable. The research method used quantitative methods by conducting a survey of 170 Shopee marketplace users in East Java. The research data were analyzed using Partial Least Square (PLS) operated through the SmartPLS program. The results show that e-servicescape has a significant influence on customer loyalty, e-servicescape has a significant influence on perceived value, perceived value has a significant influence on customer loyalty, and perceived value mediates the relationship between e-servicescape and customer loyalty. Several suggestions and directions are also provided to expand research as a discussion topic.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING DAN LIVE STREAMING TERHADAP MINAT BELI Faiza, Nur; Rachman, Riza
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4624

Abstract

Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention. The research employs a quantitative method by surveying 140 TiktokShop users in Situbondo. Data analysis utilizes Partial Least Square (PLS) conducted through the SmartPLS program. The results indicate that digital marketing has a positive and significant influence on trust, live streaming has a positive and significant influence on trust, digital marketing has a positive and significant influence on purchase intention, live streaming has a positive and significant influence on purchase intention, trust has a positive and significant influence on purchase intention, and trust as an intervening variable contributes to mediating the relationship between digital marketing and purchase intention. Furthermore, trust as an intervening variable also contributes to mediating the relationship between live streaming and consumer purchase intention.
Strategi Pemanfaatan Digital Marketing Melalui Google My Business Pada UMKM di Kecamatan Parado) Nursani; Zara Avila, Dea; Akbar, Muhammad; Firmanto, Taufik; Faiza, Nur; Mulya, Khas Sukma; Amelia, Rizky
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2023): Sewagati: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v2i3.49

Abstract

Melalui hasil observasi dan wawancara dengan mitra UMKM, terungkap bahwa aktivitas pemasaran yang mereka lakukan masih terbatas pada metode word of mouth, tanpa memanfaatkan potensi media pemasaran baik secara offline maupun online. Produk-produk UMKM hanya dipamerkan di depan rumah tanpa disertai strategi pemasaran yang memadai. Dalam upaya meningkatkan keberlanjutan UMKM, kegiatan pengabdian ini bertujuan untuk menghadirkan UMKM secara online, memungkinkan mereka lebih mudah ditemukan oleh calon pelanggan melalui platform internet. Dengan demikian, diharapkan kegiatan ini dapat membantu UMKM mengoptimalkan potensi pemasaran digital dan meningkatkan daya saing mereka di pasar yang semakin terdigitalisasi.
PERAN PENTING E-COMMERCE DALAM MENINGKATKAN PERKEMBANGAN UMKM DI KABUPATEN SITUBONDO Pratiwi, Amesiella Agista; Nurfarida, Siti; Anwar, Jeny Dwi; Falintino, Gian; Ubaydillah, Mohammad; Rudyanto, Rudyanto; Faiza, Nur; Retnowati, Novita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.4968

Abstract

Micro, Small and Medium Enterprises have an important role in regional and national economies. The aim of this research is to find out how big the influence of E-Commerce is on the development of MSMEs in Situbondo Regency. This type of research uses quantitative research. The type of data used in this research is primary data. The population in this research are MSMEs in Situbondo Regency who use E-Commerce for all their buying and selling activities. The sample used in this research was 100 MSME actors in Situbondo Regency. Data collection techniques use questionnaires and then process them using validity and reliability tests. The data analysis technique uses Smart PLS. The research results show that the P value is 0.000, where this value is smaller than the value of 0.050, so the data states that E-Commerce can significantly influence the development of Situbondo Regency MSMEs.
Classification of Receiving Electricity Subsidy Assistance in Blang Panyang Village Using the K-NN (K-Nearest Neighbor) Method Jannah, Miftahul; Salsabila, Cut Syahira; Faiza, Nur; Mutasar, Mutasar
Journal of Advanced Computer Knowledge and Algorithms Vol 1, No 1 (2024): Journal of Advanced Computer Knowledge and Algorithms - January 2024
Publisher : Department of Informatics, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jacka.v1i1.14530

Abstract

The electricity subsidy program is one of the poverty reduction programs by providing electricity subsidy assistance funds to poor and disadvantaged households paid by the Government of Indonesia to PT PLN (Persero). The government implements a targeted electricity subsidy policy, the subsidy must be truly enjoyed by the poor. The purpose of this research is to test the K-Nearest Neighbors algorithm in predicting the receipt of electricity subsidy assistance. In the dataset of beneficiaries used in this study, there are 45 records or tuples with four attributes (house condition, income, occupation and number of amperes). The prediction of new data categories is done by using the manual calculation stage of Euclidean Distance from three different K values. The results show that with K=15, K=30 and K=45 the new data (46) has an "Ineligible" category with an accuracy rate of 100%. Then with K=45, K=30 and K=45 the new data (D46) has a "Viable" category with an accuracy rate of 66.6%.
PENGUATAN ENTERPRENEURSHIP SKILL MELALUI PELATIHAN PEMBUATAN BUSINESS PLAN Rachman, Riza; Permatasari, Lita; Faiza, Nur; Nurholifah, Siti; Ristianti, Alindi
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 1 (2025): JANUARI 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i1.5721

Abstract

Berwirausaha menjadi aktivitas yang berkembang di kalangan masyarakat luas bahkan remaja pada saat ini. Percepatan arus globalisasi, tingginya angka pengangguaran serta lapangan pekerjaan yang semakin sempit karena banyak faktor menyebabkan banyak orang mulai mengembangkan wirausaha. Meskipun entrepreneurship semakin banyak dikenal masyarakat luas, namun jumlah entrepreneur muda indonesia masih terbilang minim dibandingkan dengan beberapa negara berkembang dan maju dikawasan ASEAN. Hal ini terbukti berdasarkan data BPS pada tahun 2022 tercatat 3,47% masyarakat indonesia berwirausaha sedangkan rasio kewirausahaan di negara lain, seperti di Malaysia sudah 4,74%, Thailand 4,26%, dan Singapura 8,76%. Entrepreneur bukan hanya mampu menciptakan ide dan produk yang inovatif akan tetapi haruslah mempersiapkan mental serta dibekali dengan skill, agar usaha yang dirintis bisa berjalan dengan baik. Perencanaan bisnis menjadi hal yang sangat penting bagi semua pelaku usaha dalam mempersiapkan usahanya. Permasalahan yang timbul di masyarakat dan pelaku usaha adalah kurangnya memperhatikan perencanaan bisnis dalam melaksanakan aktifitasnya. Pelaku usaha atau entrepreneur hanya bisa membuat produk, berinovasi terhadap produk tanpa tahu apalagi langkah-langkah yang akan dilakukan selanjutnya. Business Model Canvas (BMC) adalah alat strategis yang digunakan untuk merancang, mengembangkan, dan memahami model bisnis suatu perusahaan secara menyeluruh. Pengabdian kepada masyarakat ini dilakukan di SMA Negeri 1 Panji Situbondo, dimana sekolah ini memberikan penguatan entrepreneurship skill kepada siswanya sebagai bekal apabila lulus kelak. Pelaksanaan pengabdian masyarakat ini dilakukan dalam tiga tahap, yaitu tahapan persiapan dengan berkoordinasi dengan SMA Negeri 1 Situbondo untuk dapat menyiapkan siswa dalam kegiatan pengabdian, tahapan pelaksanaan kegiatan pengabdian dengan teknik ceramah dan forum group discussion, serta tahapan evaluasi yaitu mengukur pencapaian tujuan dan dampak positif dari kegiatan pengabdian terkait wawasan baru yang telah diperoleh melalui penyebaran kuisioner. Luaran yang diharapkan dari kegiatan ini adalah artikel pengabdian yang dimuat dalam prosiding.
ANALISIS PENGUNGKAPAN ANTI-KORUPSI DAN PRAKTIK ETIS DALAM LAPORAN KEBERLANJUTAN PT TELKOM INDONESIA TAHUN 2023 BERDASARKAN GRI STANDARD 2021 faiza, nur; Novia Oktaviani Febrilia; Maria Yovita R Pandin
Jurnal Ilmu Akuntansi Vol 7 No 2 (2024): JAZ:JURNAL AKUNTANSI UNIHAZ
Publisher : Universitas Prof.Hazairin,SH Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/0e8z4886

Abstract

This research aims to analyze anti-corruption disclosures and ethical practices in PT Telkom Indonesia (Persero) Tbk's sustainability report based on the 2021 GRI Standard. By using a qualitative approach and case study design, this research aims to understand the effectiveness of implementing these standards in the company's ethical practices. The results show that PT Telkom Indonesia (Persero) Tbk has a significant commitment to anti-corruption, including Business Integrity training for all new employees and proactive corruption risk assessments. There were no confirmed incidents of corruption throughout 2023, reflecting the effectiveness of the internal control and training systems implemented. In addition, disclosing ethical values ​​in the company's vision and mission shows that ethical practices are an integral part of the company's culture. Telkom's commitment to non-discrimination can also be seen from the absence of incidents of discrimination and employee protection policies. Overall, this research indicates that PT Telkom Indonesia (Persero) Tbk has implemented transparent and responsible business practices, in line with the sustainability principles promoted by GRI.
PENGARUH KEPUASAN KONSUMEN DALAM MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN E-WOM TERHADAP LOYALITAS PELANGGAN (Studi Pengguna Tiktok Shop di Fakultas Ekonomi Dan Bisnis di Universitas Abdurachman Saleh Situbondo 2022-2023) Faiza, Nur; Wahyuni, Alfi; Azizah, Rofiatul; Citra, Yulia; Firdaus, Dimas Alif; Fauzi, Andrian Anang
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.6074

Abstract

Customer loyalty is a crucial variable in sustainable business strategies. A company’s success depends not only on acquiring new customers but also on its ability to maintain long-term relationships with existing customers. Therefore, it is important to understand the factors that can build and enhance customer loyalty. This study aims to examine whether product quality has a positive effect on satisfaction, whether e-WOM has a positive effect on satisfaction, whether product quality has a positive effect on loyalty, whether e-WOM has a positive effect on loyalty, and whether satisfaction has a positive effect on loyalty. Additionally, this study investigates the role of satisfaction in mediating the relationship between product quality and e-WOM towards customer loyalty. The population involves all students from the Faculty of Economics, Abdurachman Saleh University Situbondo, who are TikTok Shop users, with a sample size of 180 respondents. Data were collected using Google Forms and analyzed using SmartPLS. The analysis results show that product quality positively influences satisfaction, e-WOM positively influences satisfaction, product quality positively influences loyalty, e-WOM positively influences loyalty, satisfaction positively influences loyalty, and satisfaction mediates the relationship between product quality and e-WOM towards customer loyalty.
Pendampingan Kegiatan Forum Annisa sebagai Upaya Membentuk Karakter Siswi di SMAN 1 Lintau Buo, Tanah Datar Sumatera Barat FAIZA, NUR; Ardi, Bening Azzahra; Sutria, Herlin Anggun; Herawati, Susi; Kasmiati, Kasmiati; Hudepri, Hudepri
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.7505

Abstract

Fokus dari kegiatan ini adalah untuk menjelaskan implementasi kegiatan Forum Annisa dalam membentuk karakter siswi di SMAN 1 Lintau Buo. Menggunakan pendekatan kualitatif dengan metode deskriptif, metodenya dengan sesi tanya jawab yang dilakukan melalui ceramah dan interaksi kelompok. Pemilihan SMAN 1 Lintau Buo sebagai lokasi kegiatan disebabkan oleh partisipasi substansial siswi dalam kegiatan Annisa, yang telah menjadi keharusan tahunan. Temuan menekankan peran penting kegiatan ini dalam membentuk karakter keseluruhan siswi di SMAN 1 Lintau Buo. Selain itu, kegiatan mengungkapkan adanya penyuntikan nilai-nilai secara bertahap di antara siswi. Meskipun menghadapi tantangan dalam proses implementasi, kegiatan menyoroti penerapan sanksi yang ketat bagi siswi yang absen untuk memastikan partisipasi yang konsisten dalam kegiatan Annisa. Pelaksanaan kegiatan Forum Annisa memiliki dampak positif dalam membentuk karakter siswi di SMAN 1 Lintau BuoThe focus of this activity is to explain the implementation of Annisa's Forum activities in shaping the character of female students at SMAN 1 Lintau Buo. Using a qualitative approach with a descriptive method, the methodology involves question-and-answer sessions conducted through lectures and group interactions. The choice of SMAN 1 Lintau Buo as the activity location is due to the substantial participation of female students in Annisa's activities, which have become an annual necessity. The findings emphasize the crucial role of these activities in shaping the overall character of female students at SMAN 1 Lintau Buo. Additionally, the activity reveals a gradual infusion of values among the students. Despite facing challenges in the implementation process, the activity highlights the imposition of stringent penalties on absent female students to ensure consistent participation in Annisa's activities. The implementation of Annisa's Forum activities has a positive impact on shaping the character of female students at SMAN 1 Lintau Buo.
DESEMINASI STRATEGI DAN KOMUNIKASI PEMASARAN PARIWISATA MELALUI MEDIA SOSIAL Rachman, Riza; Faiza, Nur; Sari, Lita Permata
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6705

Abstract

Media Sosial sudah menjadi satu hal yang tidak terpisahkan di tengah masyarakat. Seiring berkembangnya tekhnologi dan jaringan internet, maka media sosial memberikan warna tersendiri bagi perubahan sosial dan budaya. Perilaku berkomunikasi telah banyak berubah dan tentunya menuntut adanya perubahan strategi dalam penyampaiannya agar informasi yang ingin disampaikan dapat diterima dengan baik sesuai dengan tujuan dari pengirim pesan. Pariwisata menjadi salah satu sektor yang cukup menarik untuk dikembangkan dalam dunia bisnis. Persaingan bisnis di dunia pariwisata juga mengalami peningkatan yang cukup pesat dan pengelola kawasan wisata haruslah jeli dalam membuat strategi dalam menyampaikan keunggulan dari layanan yang ditawarkan kepada masyarakat. Strategi pemasaran pengelola kawasan wisata melalui media sosial khususnya harus memperhatikan banyak aspek lain agar langkah yang diambil dapat membuat kawasan wisata yang diperkenalkan benar-benar dapat menarik masyarakat untuk berkunjung dan strategi yang digunakan dapat berkelanjutan. Berkomunikasi di media sosial tidak hanya sekedar tentang membuat konten video yang menarik,menampilkan brand ambassador akan tetapi secara prinsip produk layanan yang di tawarkan harus diperhatikan guna mempengaruhi kepuasan pelanggan serta menimbulkan efek viral. Bekerja sama dengan Kementerian Pariwisata Republik Indonesia bersama Dinas terkait kegiatan deseminasi dilakukan untuk memberikan pengetahuan, ide, gagasan serta pengetahuan kepada penggiat wisata, komonitas fotografer dan pengelola kawasan wisata dalam membuat strategi dan komunikasi pemasaran melalui media sosial sehingga nantinya pariwisata di Kabupaten Situbondo bisa tumbuh dan menjadi motor bagi perekonomian daerah. Selain itu luaran yang diharapkan dari kegiatan ini adalah artikel pengabdian yang dimuat dalam jurnal pengabdian terakreditasi.
Co-Authors Anwar, Jeny Dwi Ardi, Bening Azzahra Azizah, Rofiatul Bambang Arianto Dea Zara Avila Dian Widiarti Diantoro, Eman Ediyanto Falintino, Gian Fandiyanto, Randika Fauzi, Andrian Anang Firdaus, Dimas Alif Firmanto, Taufik Hendra Syahputra Hudepri, Hudepri I Gusti Ngurah Bagus Gunadi I Nengah Aristana I Wayan Widnyana Joe, Augyawati Kasmiati Kasmiati Khas Sukma Mulya Lita Permata Sari Maria Yovita R Pandin Miftahul Jannah Mutasar Ni Putu Cempaka Dharmadewi Atmaja Novia Oktaviani Febrilia Nurfarida, Siti Nurholifah, Siti Nursani Oktaviani, Tita Permatasari, Lita Pratiwi, Amesiella Agista Rachman, Riza Retnowati, Novita Rini Kartika Sari Ristianti, Alindi Rizky Amelia RR. Ella Evrita Hestiandari Rudyanto Rudyanto Salsabila, Cut Syahira Suheri Susi Herawati Sutria, Herlin Anggun Syarif Hidayat Ubaydillah, Mohammad Wahyuni, Alfi Yulia Citra, Yulia