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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen International Journal of Social Science and Business JAZ: Jurnal Akuntansi Unihaz Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Peradaban Masyarakat (JPM) Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Amkop Management Accounting Review (AMAR) Jurnal Mahasiswa Entrepreneur SEWAGATI: Jurnal Pengabdian Kepada Masyarakat Journal of Advanced Computer Knowledge and Algorithms
Nur Faiza
Faculty of Mathematics and Natural Sciences, Udayana University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERCEIVED VALUE SEBAGAI MEDIASI PENGARUH E-SERVICESCAPE TERHADAP LOYALITAS PELANGGAN Faiza, Nur; Rachman, Riza
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3975

Abstract

The online shop has become a popular trend in shopping for various groups of people in Indonesia, providing convenience for consumers to make transactions from anywhere. The purpose of this research is to empirically examine and prove the influence of e-servicescape on shopping on the Shopee marketplace in increasing customer loyalty, test the influence of e-servicescape in increasing perceived value, examine the influence of perceived value in increasing customer loyalty, and test the magnitude of the influence of e-servicescape on customer loyalty through perceived value as a mediating variable. The research method used quantitative methods by conducting a survey of 170 Shopee marketplace users in East Java. The research data were analyzed using Partial Least Square (PLS) operated through the SmartPLS program. The results show that e-servicescape has a significant influence on customer loyalty, e-servicescape has a significant influence on perceived value, perceived value has a significant influence on customer loyalty, and perceived value mediates the relationship between e-servicescape and customer loyalty. Several suggestions and directions are also provided to expand research as a discussion topic.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING DAN LIVE STREAMING TERHADAP MINAT BELI Faiza, Nur; Rachman, Riza
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4624

Abstract

Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention. The research employs a quantitative method by surveying 140 TiktokShop users in Situbondo. Data analysis utilizes Partial Least Square (PLS) conducted through the SmartPLS program. The results indicate that digital marketing has a positive and significant influence on trust, live streaming has a positive and significant influence on trust, digital marketing has a positive and significant influence on purchase intention, live streaming has a positive and significant influence on purchase intention, trust has a positive and significant influence on purchase intention, and trust as an intervening variable contributes to mediating the relationship between digital marketing and purchase intention. Furthermore, trust as an intervening variable also contributes to mediating the relationship between live streaming and consumer purchase intention.
Strategi Pemanfaatan Digital Marketing Melalui Google My Business Pada UMKM di Kecamatan Parado) Nursani; Zara Avila, Dea; Akbar, Muhammad; Firmanto, Taufik; Faiza, Nur; Mulya, Khas Sukma; Amelia, Rizky; Rasyad Al Fajar, Muhammad
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2023): Sewagati: Jurnal Pengabdian kepada Masyarakat
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v2i3.49

Abstract

Melalui hasil observasi dan wawancara dengan mitra UMKM, terungkap bahwa aktivitas pemasaran yang mereka lakukan masih terbatas pada metode word of mouth, tanpa memanfaatkan potensi media pemasaran baik secara offline maupun online. Produk-produk UMKM hanya dipamerkan di depan rumah tanpa disertai strategi pemasaran yang memadai. Dalam upaya meningkatkan keberlanjutan UMKM, kegiatan pengabdian ini bertujuan untuk menghadirkan UMKM secara online, memungkinkan mereka lebih mudah ditemukan oleh calon pelanggan melalui platform internet. Dengan demikian, diharapkan kegiatan ini dapat membantu UMKM mengoptimalkan potensi pemasaran digital dan meningkatkan daya saing mereka di pasar yang semakin terdigitalisasi.
PERAN PENTING E-COMMERCE DALAM MENINGKATKAN PERKEMBANGAN UMKM DI KABUPATEN SITUBONDO Pratiwi, Amesiella Agista; Nurfarida, Siti; Anwar, Jeny Dwi; Falintino, Gian; Ubaydillah, Mohammad; Rudyanto, Rudyanto; Faiza, Nur; Retnowati, Novita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.4968

Abstract

Micro, Small and Medium Enterprises have an important role in regional and national economies. The aim of this research is to find out how big the influence of E-Commerce is on the development of MSMEs in Situbondo Regency. This type of research uses quantitative research. The type of data used in this research is primary data. The population in this research are MSMEs in Situbondo Regency who use E-Commerce for all their buying and selling activities. The sample used in this research was 100 MSME actors in Situbondo Regency. Data collection techniques use questionnaires and then process them using validity and reliability tests. The data analysis technique uses Smart PLS. The research results show that the P value is 0.000, where this value is smaller than the value of 0.050, so the data states that E-Commerce can significantly influence the development of Situbondo Regency MSMEs.
Classification of Receiving Electricity Subsidy Assistance in Blang Panyang Village Using the K-NN (K-Nearest Neighbor) Method Jannah, Miftahul; Salsabila, Cut Syahira; Faiza, Nur; Mutasar, Mutasar
Journal of Advanced Computer Knowledge and Algorithms Vol 1, No 1 (2024): Journal of Advanced Computer Knowledge and Algorithms - January 2024
Publisher : Department of Informatics, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jacka.v1i1.14530

Abstract

The electricity subsidy program is one of the poverty reduction programs by providing electricity subsidy assistance funds to poor and disadvantaged households paid by the Government of Indonesia to PT PLN (Persero). The government implements a targeted electricity subsidy policy, the subsidy must be truly enjoyed by the poor. The purpose of this research is to test the K-Nearest Neighbors algorithm in predicting the receipt of electricity subsidy assistance. In the dataset of beneficiaries used in this study, there are 45 records or tuples with four attributes (house condition, income, occupation and number of amperes). The prediction of new data categories is done by using the manual calculation stage of Euclidean Distance from three different K values. The results show that with K=15, K=30 and K=45 the new data (46) has an "Ineligible" category with an accuracy rate of 100%. Then with K=45, K=30 and K=45 the new data (D46) has a "Viable" category with an accuracy rate of 66.6%.
ANALISIS PENGUNGKAPAN ANTI-KORUPSI DAN PRAKTIK ETIS DALAM LAPORAN KEBERLANJUTAN PT TELKOM INDONESIA TAHUN 2023 BERDASARKAN GRI STANDARD 2021 faiza, nur; Novia Oktaviani Febrilia; Maria Yovita R Pandin
Jurnal Ilmu Akuntansi Vol 7 No 2 (2024): JAZ:JURNAL AKUNTANSI UNIHAZ
Publisher : Universitas Prof.Hazairin,SH Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/0e8z4886

Abstract

This research aims to analyze anti-corruption disclosures and ethical practices in PT Telkom Indonesia (Persero) Tbk's sustainability report based on the 2021 GRI Standard. By using a qualitative approach and case study design, this research aims to understand the effectiveness of implementing these standards in the company's ethical practices. The results show that PT Telkom Indonesia (Persero) Tbk has a significant commitment to anti-corruption, including Business Integrity training for all new employees and proactive corruption risk assessments. There were no confirmed incidents of corruption throughout 2023, reflecting the effectiveness of the internal control and training systems implemented. In addition, disclosing ethical values ​​in the company's vision and mission shows that ethical practices are an integral part of the company's culture. Telkom's commitment to non-discrimination can also be seen from the absence of incidents of discrimination and employee protection policies. Overall, this research indicates that PT Telkom Indonesia (Persero) Tbk has implemented transparent and responsible business practices, in line with the sustainability principles promoted by GRI.
PENGARUH KEPUASAN KONSUMEN DALAM MEMEDIASI HUBUNGAN KUALITAS PRODUK DAN E-WOM TERHADAP LOYALITAS PELANGGAN (Studi Pengguna Tiktok Shop di Fakultas Ekonomi Dan Bisnis di Universitas Abdurachman Saleh Situbondo 2022-2023) Faiza, Nur; Wahyuni, Alfi; Azizah, Rofiatul; Citra, Yulia; Firdaus, Dimas Alif; Fauzi, Andrian Anang
Growth Vol 22 No 2 (2024): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i2.6074

Abstract

Customer loyalty is a crucial variable in sustainable business strategies. A company’s success depends not only on acquiring new customers but also on its ability to maintain long-term relationships with existing customers. Therefore, it is important to understand the factors that can build and enhance customer loyalty. This study aims to examine whether product quality has a positive effect on satisfaction, whether e-WOM has a positive effect on satisfaction, whether product quality has a positive effect on loyalty, whether e-WOM has a positive effect on loyalty, and whether satisfaction has a positive effect on loyalty. Additionally, this study investigates the role of satisfaction in mediating the relationship between product quality and e-WOM towards customer loyalty. The population involves all students from the Faculty of Economics, Abdurachman Saleh University Situbondo, who are TikTok Shop users, with a sample size of 180 respondents. Data were collected using Google Forms and analyzed using SmartPLS. The analysis results show that product quality positively influences satisfaction, e-WOM positively influences satisfaction, product quality positively influences loyalty, e-WOM positively influences loyalty, satisfaction positively influences loyalty, and satisfaction mediates the relationship between product quality and e-WOM towards customer loyalty.
Pendampingan Kegiatan Forum Annisa sebagai Upaya Membentuk Karakter Siswi di SMAN 1 Lintau Buo, Tanah Datar Sumatera Barat FAIZA, NUR; Ardi, Bening Azzahra; Sutria, Herlin Anggun; Herawati, Susi; Kasmiati, Kasmiati; Hudepri, Hudepri
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2023): Desember 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i2.7505

Abstract

Fokus dari kegiatan ini adalah untuk menjelaskan implementasi kegiatan Forum Annisa dalam membentuk karakter siswi di SMAN 1 Lintau Buo. Menggunakan pendekatan kualitatif dengan metode deskriptif, metodenya dengan sesi tanya jawab yang dilakukan melalui ceramah dan interaksi kelompok. Pemilihan SMAN 1 Lintau Buo sebagai lokasi kegiatan disebabkan oleh partisipasi substansial siswi dalam kegiatan Annisa, yang telah menjadi keharusan tahunan. Temuan menekankan peran penting kegiatan ini dalam membentuk karakter keseluruhan siswi di SMAN 1 Lintau Buo. Selain itu, kegiatan mengungkapkan adanya penyuntikan nilai-nilai secara bertahap di antara siswi. Meskipun menghadapi tantangan dalam proses implementasi, kegiatan menyoroti penerapan sanksi yang ketat bagi siswi yang absen untuk memastikan partisipasi yang konsisten dalam kegiatan Annisa. Pelaksanaan kegiatan Forum Annisa memiliki dampak positif dalam membentuk karakter siswi di SMAN 1 Lintau BuoThe focus of this activity is to explain the implementation of Annisa's Forum activities in shaping the character of female students at SMAN 1 Lintau Buo. Using a qualitative approach with a descriptive method, the methodology involves question-and-answer sessions conducted through lectures and group interactions. The choice of SMAN 1 Lintau Buo as the activity location is due to the substantial participation of female students in Annisa's activities, which have become an annual necessity. The findings emphasize the crucial role of these activities in shaping the overall character of female students at SMAN 1 Lintau Buo. Additionally, the activity reveals a gradual infusion of values among the students. Despite facing challenges in the implementation process, the activity highlights the imposition of stringent penalties on absent female students to ensure consistent participation in Annisa's activities. The implementation of Annisa's Forum activities has a positive impact on shaping the character of female students at SMAN 1 Lintau Buo.
The Role Of Digital Marketing In Developing Rural Creative Economy Faiza, Nur; Diantoro, Eman; Suheri, S; Hidayat, Syarif; Arianto, Bambang
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 12 No 1 (2025): April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v12i1.12794

Abstract

This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimized in Pandeglang Regency due to unequal internet infrastructure and lack of digital marketing skills. To address this issue, we conducted a qualitative study using in-depth interviews and observations with rural creative economy actors in the area. The data collected were analyzed using NVivo 12 Plus, a software program for qualitative data analysis. The results demonstrate that digital marketing has a positive impact on the development of the rural creative economy in Pandeglang Regency. This paper is essential to enhance digital marketing competencies and expertise among rural communities in the region to maximize the benefits of digital marketing. Our study contributes to the literature on rural development, creative economy, and digital marketing by providing insights into the challenges and opportunities of using digital marketing to develop rural areas.
Pengelolaan Pemasaran Desa Wisata Batuan Kaler: Penerapan Instagram, TikTok, dan Brosur sebagai Alat Promosi Atmaja, Ni Putu Cempaka Dharmadewi; Aristana, I Nengah; Gunadi, I Gusti Ngurah Bagus; Widnyana, I Wayan; Faiza, Nur; Joe, Augyawati
Jurnal Peradaban Masyarakat Vol. 5 No. 4 (2025): Jurnal peradaban masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v5i4.611

Abstract

Desa Batuan Kaler merupakan desa di Kecamatan Sukawati yang saat ini sedang merintis desa wisata. Desa Wisata Batuan Kaler mengusung tema Desa Wisata Arkeologi karena banyaknya situs peninggalan prasejarah yang menarik dan menjadi daya tarik wisata. Selain itu, panorama alam desa dengan hamparan sawah dan perkebunan menjadikannya daya tarik wisata yang memberikan kenikmatan di tengah hiruk pikuk ibu kota. Kelompok Sadar Wisata yang telah dibentuk menghadapi beberapa tantangan dalam mengembangkan desa wisata arkeologi yang berkelanjutan. Beberapa permasalahan yang dihadapi Pokdarwis antara lain tantangan dalam mengelola pemasaran sebagai daya tarik wisata. Sehubungan dengan permasalahan tersebut, tim pengabdian masyarakat Program Doktor menawarkan beberapa solusi untuk mengatasinya, yaitu dengan mengelola pemasaran Desa Wisata. Solusi yang diambil adalah dengan meningkatkan kegiatan pemasaran melalui media sosial, yaitu Instagram dan TikTok. Selain itu, dibuatlah brosur tentang desa wisata tersebut.
Co-Authors Agustin, Hamdani Eldafiyah Anwar, Jeny Dwi Ardi, Bening Azzahra Bambang Arianto Chatarina Umbul Wahyuni Dea Zara Avila Dewi Wulandari Dian Widiarti Diantoro, Eman Ediyanto Falintino, Gian Fandiyanto, Randika Fauzi, Andrian Anang Firdaus, Dimas Alif Firmanto, Taufik Hendra Syahputra Hudepri, Hudepri I Gusti Ngurah Bagus Gunadi I Nengah Aristana I Wayan Widnyana Joe, Augyawati Kasmiati Kasmiati Khas Sukma Mulya Maria Yovita R Pandin Miftahul Jannah Muhammad Rasyad Al Fajar Mutasar Ni Putu Cempaka Dharmadewi Atmaja Novia Oktaviani Febrilia Nurfarida, Siti Nursani Oktaviani, Tita Pratiwi, Amesiella Agista Rachman, Riza Retnowati, Novita Rini Kartika Sari Rizky Amelia RR. Ella Evrita Hestiandari Salsabila, Cut Syahira Suheri Susi Herawati Sutria, Herlin Anggun Syarif Hidayat Ubaydillah, Mohammad Wahyuni, Alfi Yulia Citra, Yulia