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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mahasiswa Entrepreneur
Lestari, Untung Wredhi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Social Sciences Other

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PENERAPAN ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN UMKM “MIE AYAM TOKET”DI JEMBER Lestari, Untung Wredhi; Arief, Ahmad Rizqi; Herawati, Diyah; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4139

Abstract

ABSTRACT This study analyzes the application of SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in increasing sales at "Mie Ayam Toket" MSMEs in Jember. SWOT analysis is an important tool in developing business strategies, which allows MSME owners to identify internal strengths and weaknesses, as well as external opportunities and threats that can affect business operations and growth. In the context of "Toket Chicken Noodles", this study evaluates how internal factors such as product quality and customer service, as well as external factors such as market demand and competition, can be optimized to increase sales. The study also includes other approaches such as B/C Ratio to strengthen effective marketing strategies. It is hoped that the results of the SWOT analysis can provide insight to MSME owners about how to overcome existing challenges and take advantage of possible opportunities to increase sales and business success. The conclusions of this study can be the basis for developing a more effective and innovative marketing strategy for "Mie Ayam Toket" in Jember.
The Influence Of Occupational Health And Safety (K3) On Employee Performance With Job Satisfaction As An Intervening Variable Lestari, Untung Wredhi; Qomariah, Nurul; Martini, Ni Nyoman Putu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7349

Abstract

The success of human resource management is reflected in the performance of employees who are able to fulfill their responsibilities very well, so that the company can achieve the predetermined targets. The study aimed to determine and analyze the effect of Occupational Safety Health (K3) on employee performance with job satisfaction as an intervening variable study at PT Rolas Nusantara Medika Jember Regency. This research uses quantitative methods. The population studied in this study were employees of PT Rolas Nusantara Medika at 2 Hospitals, 5 Clinics and Head Office offices in Jember Regency, totaling 260 people and sampling using purposive sampling method. The analysis technique used SEM-PLS analysis with the help of Warp-PLS software. The results showed that Occupational Health and Safety (K3) had a positive and significant effect on job satisfaction and employee performance. Job satisfaction has a positive and significant effect on employee performance. Occupational Health and Safety (OHS) and organizational culture have a positive and significant effect on employee performance through job satisfaction.
Co-Authors Arief, Ahmad Rizqi Herawati, Diyah Martini, Ni Nyoman Putu Nurul Qomariah