Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Adabiyyat: Jurnal Bahasa dan Sastra Jurnal Mahasiswa Entrepreneur
Herawati, Diyah
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENERAPAN ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN UMKM “MIE AYAM TOKET”DI JEMBER Lestari, Untung Wredhi; Arief, Ahmad Rizqi; Herawati, Diyah; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4139

Abstract

ABSTRACT This study analyzes the application of SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in increasing sales at "Mie Ayam Toket" MSMEs in Jember. SWOT analysis is an important tool in developing business strategies, which allows MSME owners to identify internal strengths and weaknesses, as well as external opportunities and threats that can affect business operations and growth. In the context of "Toket Chicken Noodles", this study evaluates how internal factors such as product quality and customer service, as well as external factors such as market demand and competition, can be optimized to increase sales. The study also includes other approaches such as B/C Ratio to strengthen effective marketing strategies. It is hoped that the results of the SWOT analysis can provide insight to MSME owners about how to overcome existing challenges and take advantage of possible opportunities to increase sales and business success. The conclusions of this study can be the basis for developing a more effective and innovative marketing strategy for "Mie Ayam Toket" in Jember.
IRONI, PARODI, DAN PASTICHE DALAM PUISI “TANAH AIR MATA” KARYA SUTARDJI CALZOUM BACHRI (Kajian Posmodernisme) Herawati, Diyah; Liliani, Else; Purbani, Widyastuti
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 8 No 2 (2024)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajbs.2024.080202

Abstract

This study explores the use of irony, parody, and pastiche in Sutardji Calzoum Bachri's poem Tanah Air Mata through a postmodernist lens. This research is motivated by the fact that literary works play a role in conveying deep meanings and criticisms. Sutardji, a renowned contemporary Indonesian poet, often addresses profound themes such as social injustice. This research aims to comprehensively analyze how postmodern elements are employed in the poem to critique social and political issues. Using a qualitative descriptive method, the study involves textual analysis of the poem and secondary sources. The findings reveal that irony, the most dominant element in this poem, underscores the disparity between hope and reality in the form of suffering society feels amidst Indonesia's prosperity. Parody imitates the dominant narrative in Indonesia’s national anthem lyric, and pastiche blends traditional and modern elements to create layered meanings. Moreover, intertextuality is used to analyze these elements, linking the poetic text to grand narratives and other cultural symbols, creating a dialogue that enriches meaning and inspires readers to look critically at social reality. This approach enriches the understanding of a poem entitled Tanah Air Mata and demonstrates the power of postmodern aesthetics in contemporary poetry to highlight and critique social injustices.  
Co-Authors Arief, Ahmad Rizqi Else Liliani Lestari, Untung Wredhi Nurul Qomariah Roswita Lumban Tobing Widyastuti Purbani Yeni Artanti