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PENERAPAN ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN UMKM “MIE AYAM TOKET”DI JEMBER Lestari, Untung Wredhi; Arief, Ahmad Rizqi; Herawati, Diyah; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4139

ABSTRACT This study analyzes the application of SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in increasing sales at "Mie Ayam Toket" MSMEs in Jember. SWOT analysis is an important tool in developing business strategies, which allows MSME owners to identify internal strengths and weaknesses, as well as external opportunities and threats that can affect business operations and growth. In the context of "Toket Chicken Noodles", this study evaluates how internal factors such as product quality and customer service, as well as external factors such as market demand and competition, can be optimized to increase sales. The study also includes other approaches such as B/C Ratio to strengthen effective marketing strategies. It is hoped that the results of the SWOT analysis can provide insight to MSME owners about how to overcome existing challenges and take advantage of possible opportunities to increase sales and business success. The conclusions of this study can be the basis for developing a more effective and innovative marketing strategy for "Mie Ayam Toket" in Jember.

Critical Discourse Analysis of Tjitjik Sri Tjahjandari’s Statement: “Pendidikan Tinggi Adalah Tertiary Education” Herawati, Diyah; Tobing, Roswita Lumban; Artanti, Yeni
Edulitics (Education, Literature, and Linguistics) Journal Vol 9 No 2 (2024): December, 2024
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v9i2.6907

In May 2024, significant tuition fee hikes at Indonesian state universities led to widespread protests and public outcry. Prof. Tjitjik Srie Tjahjandari's response, emphasizing that higher education is a choice rather than a necessity, drew significant attention and criticism.The research aims to critically analyze the ideological meanings in Tjahjandari's statement and explore its impact on public perception and educational policy in Indonesia. The study uses Fairclough's CDA framework to analyze the linguistic features in textual analysis level, production and distribution processes in discursive strategy, and broader social contexts of the statement. Data collection includes the statement's transcript, media reports, and public responses. Textual analysis reveals the use of technical and institutional language that aligns with neoliberal ideologies, lead to describe higher education as an optional, market-driven pursuit. Discursive practice analysis shows the statement's wide media dissemination and critical public interpretation that suggest a perceived shift away from viewing higher education as a public good. Social practice analysis indicates that the statement supports hegemonic processes that commodify education and reduce the state's role in ensuring access. The study concludes that Tjahjandari's statement reflects and constructs ideological meanings that devalue higher education's societal importance and impact its accessibility. Public reactions highlight a demand for more equitable and inclusive educational policies. This research contributes to understanding the role of governmental discourse in shaping educational policy and societal attitudes, advocating for policies that support broader access to higher education.

Critical Discourse Analysis of Tjitjik Sri Tjahjandari’s Statement: “Pendidikan Tinggi Adalah Tertiary Education” Herawati, Diyah; Tobing, Roswita Lumban; Artanti, Yeni
Edulitics (Education, Literature, and Linguistics) Journal Vol 9 No 2 (2024): December, 2024
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v9i2.6907

In May 2024, significant tuition fee hikes at Indonesian state universities led to widespread protests and public outcry. Prof. Tjitjik Srie Tjahjandari's response, emphasizing that higher education is a choice rather than a necessity, drew significant attention and criticism.The research aims to critically analyze the ideological meanings in Tjahjandari's statement and explore its impact on public perception and educational policy in Indonesia. The study uses Fairclough's CDA framework to analyze the linguistic features in textual analysis level, production and distribution processes in discursive strategy, and broader social contexts of the statement. Data collection includes the statement's transcript, media reports, and public responses. Textual analysis reveals the use of technical and institutional language that aligns with neoliberal ideologies, lead to describe higher education as an optional, market-driven pursuit. Discursive practice analysis shows the statement's wide media dissemination and critical public interpretation that suggest a perceived shift away from viewing higher education as a public good. Social practice analysis indicates that the statement supports hegemonic processes that commodify education and reduce the state's role in ensuring access. The study concludes that Tjahjandari's statement reflects and constructs ideological meanings that devalue higher education's societal importance and impact its accessibility. Public reactions highlight a demand for more equitable and inclusive educational policies. This research contributes to understanding the role of governmental discourse in shaping educational policy and societal attitudes, advocating for policies that support broader access to higher education.

IRONI, PARODI, DAN PASTICHE DALAM PUISI “TANAH AIR MATA” KARYA SUTARDJI CALZOUM BACHRI (Kajian Posmodernisme) Herawati, Diyah; Liliani, Else; Purbani, Widyastuti
Adabiyyāt: Jurnal Bahasa dan Sastra Vol 8 No 2 (2024)
Publisher : Sunan Kalijaga State Islamic University Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ajbs.2024.080202

This study explores the use of irony, parody, and pastiche in Sutardji Calzoum Bachri's poem Tanah Air Mata through a postmodernist lens. This research is motivated by the fact that literary works play a role in conveying deep meanings and criticisms. Sutardji, a renowned contemporary Indonesian poet, often addresses profound themes such as social injustice. This research aims to comprehensively analyze how postmodern elements are employed in the poem to critique social and political issues. Using a qualitative descriptive method, the study involves textual analysis of the poem and secondary sources. The findings reveal that irony, the most dominant element in this poem, underscores the disparity between hope and reality in the form of suffering society feels amidst Indonesia's prosperity. Parody imitates the dominant narrative in Indonesia’s national anthem lyric, and pastiche blends traditional and modern elements to create layered meanings. Moreover, intertextuality is used to analyze these elements, linking the poetic text to grand narratives and other cultural symbols, creating a dialogue that enriches meaning and inspires readers to look critically at social reality. This approach enriches the understanding of a poem entitled Tanah Air Mata and demonstrates the power of postmodern aesthetics in contemporary poetry to highlight and critique social injustices.

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