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All Journal Jurnal Mahasiswa Entrepreneur
Suharyatik, Suharyatik
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GUDEG LUMINTU JEMBER Yuliani, Dien; Suharyatik, Suharyatik; Aisyah, Shierley; Tjahjono, Tri; Qomariah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 12 (2022): DESEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i1.4158

Abstract

The increasingly fierce competition in the culinary business means that every business actor must be able to differentiate between one business and another so that it has advantages that can attract the attention of consumers. Business actors must ensure consumer satisfaction and design appropriate marketing strategies to encourage repeat purchases. Effective marketing is the key to convincing consumers to choose a product. This research aims to analyze the influence of service quality and product quality on Gudeg Lumintu Jember customer loyalty. The population of this research is all Gudeg Lumintu Jember customers with a sample of 75 respondents. Descriptive analysis, validity, reliability, classical assumptions and research hypothesis testing were used to analyze the data. The results of this research are expected to show a significant influence of service quality and product quality on Gudeg Lumintu Jember customer loyalty.
Co-Authors Aisyah, Shierley Nurul Qomariah Tri Tjahjono Yuliani, Dien