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Journal : Serambi Engineering

Kajian Pengembangan Desa Wisata Jontor Subulussalam Sebagai Dasar Perancangan Paket Wisata Alidha, Seprina Yana
Jurnal Serambi Engineering Vol. 10 No. 3 (2025): Juli 2025
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Tourism development, especially through the concept of tourist villages, is a crucial effort in sustainable development that directly involves the community. These problems arise due to limited understanding of managers in packaging potential and managing tourism. This study focuses on Jontor Village, Subulussalam City, which has natural and cultural wealth but has not been optimally managed, resulting in minimal tourist attractions. In addition, there are obstacles in community understanding of tourism businesses and collaboration between stakeholders. The main objective of this study is to map the potential of tourist villages in Jontor Village as a basis for designing tour packages. In addition, it will also identify the structure of the Tourism working group that has been formed, to support the management of tourist attractions and the sustainability of community livelihoods. This study will identify the potential and problems in Jontor Village, and formulate a tourist village development plan based on aspects of conservation, education, community involvement, local economy, and tourism. The method used is qualitative, through observation, interviews, and literature studies, to produce comprehensive, valid, and objective data. 
Identifikasi Tipologi Signage Wisata Sebagai Optimalisasi Cagar Budaya dalam Pengembangan Pariwisata di Banda Aceh Alidha, Seprina Yana; Nisa Putri Rachmadani; Alfikhairina Jamil
Jurnal Serambi Engineering Vol. 11 No. 1 (2026): Januari 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

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Abstract

Tourism signage in cultural heritage areas plays a crucial role as a visual information element that enhances visitors’ experiences and reinforces the destination’s identity. Unsynchronized signage design and placement can reduce tourist comfort and weaken the overall attractiveness of the area. This study aims to examine the existing conditions and identify the visual and informational characteristics of tourism signage in the cultural heritage areas of Banda Aceh. The research employs a qualitative descriptive approach through direct observation, visual documentation, and a literature review on wayfinding design and visual communication principles. The findings indicate that the integration of design, cultural context, and informational functions is essential to create a meaningful visitor experience. Classification based on visual design characteristics reveals significant variations in typology, quality, and design integration across locations. Most signage is directive or regulatory in nature, with limited interpretive elements that convey historical narratives effectively. Wayfinding signage is relatively adequate in key points such as PLTD Apung but lacks holistic integration in more complex areas like Pintu Khop and Baiturrahman Grand Mosque. In terms of visual design, inconsistencies were found in readability, materials, and typography, which often fail to align with local cultural identity. Overall, Banda Aceh’s signage system remains suboptimal in supporting the educational and narrative functions of its heritage tourism.