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All Journal Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Informasi Keagamaan, Manajemen dan Strategi
Rambe, Jelita Handayani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Other

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Analisis Peranan Pemerintah Daerah Dalam Mendukung Industri UMKM UD. Salacca Rambe, Jelita Handayani; Ritonga, Meilinda; Lestari, Dini
IKAMAS: Manajemen Pendidikan Islam Vol 2 No 2 (2022)
Publisher : Yayasan Pendidikan Islam Akmalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.891 KB)

Abstract

One of the UMKM in South Tapanuli is UD. Salacca is a small and medium-sized industry that processes salak fruit into various food and beverage products. The existence of this business provides added value to salak commodities and can be a source of income for business actors. In order to develop the MSME sector, local governments are required to provide facilities, guidance, empowerment and assistance to develop and improve the competitiveness of MSMEs. The purpose of this study is to find out how big the role of the South Tapanuli Regency Government is in supporting Regional MSMEs, especially UD Salacca. The research method used is descriptive qualitative which aims to describe the function of local government participation in the empowerment of UD Salacca MSMEs in Padang Sidempuan City with literature studies or literature reviews and interviews as a source of data for this research. The results obtained from this research are that there are 3 roles carried out by the Regional Government of South Tapanuli Regency in supporting UD Salacca MSMEs, namely: facilitative role, educational role and technical role. The role of the Local Government that has a significant impact on the sale of UD Salacca is by promoting and providing facilities in the form of vacuum frying. In addition, the local government also provides business skills training to help increase the productivity of business results.
ANALYSIS OF PRIORITY BANKING OFFICER (PBO) MARKETING STRATEGY IN INCREASING THE NUMBER OF PRIORITY CUSTOMERS VIEWED FROM A MAQASHID SYARIAH PERSPECTIVE: BANK SUMUT KC SYARIAH PADANGSIDIMPUAN Rambe, Jelita Handayani; Imsar, Imsar; Anggraini, Tuti
istinbath Vol. 23 No. 1 (2024): June 2024
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/ijhi.v23i1.752

Abstract

Maintaining the excellence of PT Bank Sumut KC Syariah Padangsidimpuan requires an effective marketing strategy to be implemented in order to realize a competitive advantage and achieve predetermined targets in the marketing process. Bank Sumut KC Syariah Padangsidimpuan certainly has goals and strategies with Sharia-based purposes (Maqashid Sharia) or is more than merely material. In this context, the target in question is Priority Customers. This writing analyzes the Priority Banking Officer's marketing strategy for increasing the number of priority customers at PT. Bank Sumut KC Syariah Padangsidimpuan is reviewed from a Maqashid Syariah perspective. The research method used is descriptive-qualitative. The data collection techniques in this research were observation, interviews, documentation, and literature. Moreover, researchers used descriptive analysis techniques. The result of this writing is that PT. Bank Sumut KC Syariah Padangsidimpuan, in implementing marketing strategies to increase the number of customers, applies the Marketing Mix 7P component. Marketing Mix is a tool for marketers consisting of various marketing program elements (product, price, promotion, place, people, process, and physical evidence) that must be considered to implement the determined marketing strategy. Bank Sumut KC Syariah Padangsidimpuan, in carrying out the marketing mix strategy, contains Maqashid Syariah principles containing sharia values ​​that are by sharia objectives (Maqashid Syariah). The marketing mix aspect (product, price, promotion, place, people, processes, and physical evidence) contains sharia values ​​by the 5 principles of maqashid sharia (sharia goals), namely protecting religion, soul, will, descendants, and property.
Co-Authors Dini Lestari, Dini Imsar, Imsar Ritonga, Meilinda Tuti Anggraini