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All Journal Ihtifaz: Journal of Islamic Economics, Finance, and Banking Jurnal Informasi Keagamaan, Manajemen dan Strategi
Ritonga, Meilinda
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Peranan Pemerintah Daerah Dalam Mendukung Industri UMKM UD. Salacca Rambe, Jelita Handayani; Ritonga, Meilinda; Lestari, Dini
IKAMAS: Manajemen Pendidikan Islam Vol 2 No 2 (2022)
Publisher : Yayasan Pendidikan Islam Akmalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.891 KB)

Abstract

One of the UMKM in South Tapanuli is UD. Salacca is a small and medium-sized industry that processes salak fruit into various food and beverage products. The existence of this business provides added value to salak commodities and can be a source of income for business actors. In order to develop the MSME sector, local governments are required to provide facilities, guidance, empowerment and assistance to develop and improve the competitiveness of MSMEs. The purpose of this study is to find out how big the role of the South Tapanuli Regency Government is in supporting Regional MSMEs, especially UD Salacca. The research method used is descriptive qualitative which aims to describe the function of local government participation in the empowerment of UD Salacca MSMEs in Padang Sidempuan City with literature studies or literature reviews and interviews as a source of data for this research. The results obtained from this research are that there are 3 roles carried out by the Regional Government of South Tapanuli Regency in supporting UD Salacca MSMEs, namely: facilitative role, educational role and technical role. The role of the Local Government that has a significant impact on the sale of UD Salacca is by promoting and providing facilities in the form of vacuum frying. In addition, the local government also provides business skills training to help increase the productivity of business results.
Analysis of Murabahah Financing Marketing Strategy for Gold Installment Products to Increase the Number of Customers at BSI KCP Cemara Asri Ritonga, Meilinda
Ihtifaz: Journal of Islamic Economics, Finance, and Banking Vol. 6 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijiefb.v6i2.9748

Abstract

Introduction: The problem found in this study is that there are still many Indonesians who do not know that they can make gold installments at Islamic banks. people still buy gold through gold shops compared to buying Islamic bank products. it is hoped that this research can help the bank sell its products and help the public to buy gold more easily through Indonesian Islamic banks, especially BSI KCP Cemara Asri. Purpose: The purpose of this study is to find out what strategies are carried out by Bank Syariah Indonesia KCP Cemara Asri in attracting customers to buy their gold installment products. Methodology: The research method used in this study is a descriptive qualitative method using field research methods, which is research using descriptive qualitative methods to explore knowledge about a phenomenon in a certain academic context, with fieldwork carried out at Bank Syariah Indonesia KCP Cemara Asri. Findings: The results obtained from this study are the marketing strategy of gold installment products applied at Bank Syariah Indonesia KCP Cemara Asri using a marketing mix consisting of 7Ps (product, price, place, promotion, people, physical evidence, process).
Co-Authors Dini Lestari, Dini Rambe, Jelita Handayani