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All Journal Journal of Humanities and Social Studies Jurnal Informasi Keagamaan, Manajemen dan Strategi
Saragih, Arif Kusnedi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Dampak Kebijakan Pemulihan Ekonomi Terhadap Usaha Mikro Kecil Menengah (UMKM) Pasca Covid-19 Nasution, Askur Hamid; Saragih, Arif Kusnedi; Lestari, Dini
IKAMAS: Jurnal Informasi Keagamaan, Manajemen dan Strategi Vol 2 No 2 (2022)
Publisher : Yayasan Pendidikan Islam Akmalia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.696 KB)

Abstract

This study aims to determine the Impact of the Dendang Sea Village Government Policy on the Economic Recovery of Culinary MSMEs in the Dendang Sea area after Covid-19. This research is a qualitative research using descriptive methods and P ustaka studies. The process of retrieving and collecting data by survey method and through library method. The data presented in this study are data obtained from field studies, literature searches from books, official government websites, official reports from international organizations, official news websites, and data processed from other relevant sources. From the data described above, it can be concluded that the increase in the Income of Traditional Traders in the Dendang Sea Area During the Covid-19 Pandemic has made major changes to traditional traders in the traditional market of Lau Dandang, both those who use their own shophouses and those who rent places. The change is in the form of income levels that have decreased by almost 30% from before the covid-19 outbreak, from the covid-19 pandemic, to now after the covid-19 pandemic, the income level has increased by almost 40%.
Analysis Of Marketing Strategy For Multi-Purpose Fund Products Umrah Loan Increasing The Number Of Customers Saragih, Arif Kusnedi; Syarvina, Wahyu; Indra, Ahmad Perdana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11768

Abstract

The purpose of this study is to analyze how the marketing strategy of the umrah advance fund product increases the number of customers. This research method uses a descriptive qualitative approach, with data collection techniques through interviews, observations, and documentation. The collected data is then analyzed descriptively qualitatively to identify and group relevant information. The results of this study indicate that PT. Bank Pembiayaan Rakyat Syariah Al-Wasliyah has succeeded in implementing an effective marketing strategy in marketing the umrah advance fund product. Through a marketing mix that includes aspects of product, price, promotion, location, and cross-selling, this bank can attract customers, especially ASN, who want to perform the umrah pilgrimage but are constrained by financial problems. Product advantages, such as ease of payment without penalties and cooperation with quality umrah travel, are the main attractions for customers. Competitive pricing strategies and promotions carried out through word of mouth, distribution of brochures, and a personal selling approach further strengthen the marketing of this product. In conclusion, PT Bank Pembiayaan Rakyat Syariah Al-Wasliyah has succeeded in implementing a marketing strategy by increasing the number of customers. 
Co-Authors Dini Lestari, Dini Indra, Ahmad Perdana Nasution, Askur Hamid Wahyu Syarvina