Ikhwan, M. Bisri
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MANAJEMEN HUMAS DALAM MENINGKATKAN CITRA LEMBAGA (STUDI KASUS DI MADRASAH TSANAWIYAH AL AMIRIYAH BLOKAGUNG Fauzan, Ahmad; Nadir, Mirhabun; Ikhwan, M. Bisri
Evaluasi: Jurnal Manajemen Pendidikan Islam Vol. 8 No. 2 (2024): Evaluasi-Edisi September
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/msfass72

Abstract

Public relations management is integral to the success of an institution in building and maintaining its public image. Especially in the context of education, public relations management plays an important role in attracting public interest, building trust, and managing positive perceptions of institutions. This study aims to analyze the public relations management practices carried out by Madrasah Tsanawiyah Al Amiriyah Blokagung and its impact on the image of the institution. This study used a qualitative approach with interview and observation data collection methods as well as docuentation. The result of this study is that effective public relations management in Madrasah Tsanawiyah Al Amiriyah Blokagung has helped improve the image of the institution. Through active communication, transparency, and the use of social media, this institution is able to build good relationships with its stakeholders and strengthen its position in the eyes of the public. This research provides insight into the importance of public relations management in the educational context and can be a reference for other educational institutions in improving their image through effective practices in public relations management.
Implementation of SWOT in Improving the Image of Islamic Boarding Schools at the Islamic Boarding School Supriyyadi, Supriyyadi; Nadir, Mirhabun; Ikhwan, M. Bisri
Instructional Development Journal Vol 8, No 1 (2025): IDJ
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/idj.v8i1.30459

Abstract

Abstract: Darussalam Islamic Boarding School Blokagung Banyuwangi, as a traditional Islamic educational institution, faces the challenge of competitiveness in the modern era. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a relevant tool in viewing the position of Islamic boarding schools in this context. This study aims to investigate the potential and obstacles of Islamic boarding schools in increasing their competitiveness. This research uses a qualitative approach with data collection techniques through interviews and observation. Data analysis in this research uses the Milles and Huberman analysis model including data reduction, data presentation and drawing conclusions. The results show that the SWOT analysis at the Darussalam Ponpes Blokagung Banyuwangi was carried out by exploring information related to the analysis of needs, opportunities, challenges and weaknesses in the Ponpes. Information was gathered through stakeholders in the Pope, such as kyai as Islamic boarding school leaders, managers (caretakers and teachers, dormitory supervisors, asatidz councils, students and related parties such as administration, student guardians, etc. The potential power to support campus development is the heritage element culture, religious education, infrastructure, social networks. The weaknesses include: limited resources, modern skills.