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All Journal JURNAL MANAJEMEN JOURNAL of LEGAL RESEARCH
Alifia, Putri
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF BRAND EQUITY AND PRICE ON CONSUMER PURCHASE INTENTIONS OF EIGER OUTDOOR EQUIPMENT IN KARAWANG REGENCY Alifia, Putri; Ratnasari, Ina
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 2 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the influence of brand equity and price on consumer purchase intentions of Eiger outdoor equipment in Karawang Regency. Brand equity is considered one of the important factors influencing purchase decisions, while price is often a primary consideration for consumers when choosing a product. The research method used is descriptive quantitative. The sample in this study consisted of 400 respondents using purposive sampling as the sampling technique. Data analysis was conducted using SPSS software, and the analytical techniques used included reliability testing, descriptive analysis, t-tests, and multiple linear regression analysis. The results showed that brand equity has a positive and significant influence on consumer purchase intentions. This is indicated by a positive and significant regression coefficient at a 95% confidence level. Price also has a significant influence on purchase intentions. Overall, brand equity and price simultaneously have a significant influence on the purchase intentions of Eiger outdoor equipment in Karawang Regency
Disparitas Putusan Pengadilan Agama Terhadap Legal Standing LPKSM Sebagai Penggugat Dalam Sengketa Ekonomi Syariah Alifia, Putri; Rohman, Muhammad Mujibur
JOURNAL of LEGAL RESEARCH Vol 6, No 2 (2024)
Publisher : Faculty of Sharia and Law State Islamic University Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jlr.v6i2.34500

Abstract

The inconsistency of decisions regarding the legal standing of the Community-Based Consumer Protection Institution (LPKSM) in the Sharia economic court case at the Religious Court has created legal defenders. There are differences of opinion between judges regarding the legal standing of LPKSM as the Plaintiff in this settlement. This study aims to examine the position of LPKSM in the trial at the Religious Court and analyze various decisions that show this disparity. Through a qualitative literature approach, the study concludes that the law grants LPKSM the right to sue with specific requirements. LPKSM cannot act as an advocate representing consumers directly because it contradicts Law Number 18 of 2013. The differences in court decisions regarding the legal standing of LPKSM mainly depend on considerations regarding the interests fought for by the institution. To overcome the disparity in decisions and create legal certainty, a special formulation is needed to be used as a guideline in reconstructing the sharia economy. LPKSM who wish to become a party in a Sharia economic case must meet formal and material requirements, namely being a legal entity or foundation, having Articles of Association, being registered with the Consumer Protection Agency Registration Certificate (TDLP), and fighting for public interests, not individual interests. With clear standards, it is hoped that legal certainty can be created in handling Sharia economic settlements involving LPKSM in the Religious Court.
Disparitas Putusan Pengadilan Agama Terhadap Legal Standing LPKSM Sebagai Penggugat Dalam Sengketa Ekonomi Syariah Alifia, Putri; Rohman, Muhammad Mujibur
JOURNAL of LEGAL RESEARCH Vol. 6 No. 2 (2024)
Publisher : JOURNAL of LEGAL RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jlr.v6i2.34500

Abstract

The inconsistency of decisions regarding the legal standing of the Community-Based Consumer Protection Institution (LPKSM) in the Sharia economic court case at the Religious Court has created legal defenders. There are differences of opinion between judges regarding the legal standing of LPKSM as the Plaintiff in this settlement. This study aims to examine the position of LPKSM in the trial at the Religious Court and analyze various decisions that show this disparity. Through a qualitative literature approach, the study concludes that the law grants LPKSM the right to sue with specific requirements. LPKSM cannot act as an advocate representing consumers directly because it contradicts Law Number 18 of 2013. The differences in court decisions regarding the legal standing of LPKSM mainly depend on considerations regarding the interests fought for by the institution. To overcome the disparity in decisions and create legal certainty, a special formulation is needed to be used as a guideline in reconstructing the sharia economy. LPKSM who wish to become a party in a Sharia economic case must meet formal and material requirements, namely being a legal entity or foundation, having Articles of Association, being registered with the Consumer Protection Agency Registration Certificate (TDLP), and fighting for public interests, not individual interests. With clear standards, it is hoped that legal certainty can be created in handling Sharia economic settlements involving LPKSM in the Religious Court.
Co-Authors Ina Ratnasari, Ina Muhammad Mujibur Rohman, Muhammad Mujibur