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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FUNGISIDA PT. BAYER CROPSCIENCE PADA PARA PETANI DI KECAMATAN RAWAMERTA Ratnasari, Ina; Suswardji, Edi
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 15, No 1 (2016): Manajerial : Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v15i1.9474

Industri pestisida khususnya fungisida saat ini berada pada tingkat persaingan yang ketat. Setiap produsen pestisida harus mampu memberikan kualitas produk yang diharapkan oleh para petani serta mampu membuat citra merek positif agar tetap menjadi pilihan bagi para petani. Penelitian ini menganalisa pengaruh antara kualitas produk fungisida dan citra merek terhadap keputusan pembelian para petani pada PT. Bayer Cropscience di Kecamatan Rawamerta. Penelitian dilakukan dengan menggunakan metode deskriptif verifikatif. Untuk analisis deskiptif digunakan alat analisis renang skala. Adapun untuk analisis verifikatif digunakan alat analisis yaitu analisis jalur (path analysis). Teknik sampling yang dipakai adalah stratified random sampling yang diambil dari kelompok tani yang ada di daerah Kecamatan Rawamerta. Berdasarkan hasil penelitian diperoleh kesimpulan bahwa kualitas produk fungisida bayer berada pada skala 607,6, dapat diartikan kualitas produk fungisida Bayer cukup tinggi. Sedangkan citra merek berada pada skala 600,5, dapat diartikan citra merek produk fungisida Bayer cukup tinggi. Kemudian untuk variabel keputusan pembelian berada pada skala 653,3, dapat diartikan keputusan pembelian para petani pada produk fungisida Bayer cukup tinggi.Pengaruh parsial secara langsung antara kualitas produk terhadap keputusan pembelian sebesar 0,104 atau 10,4 % sedangkan pengaruh tidak langsung antara kualitas produk terhadap keputusan pembelian sebesar 0,116 atau 11,6%. Dengan demikian secara total pengaruh langsung dan tidak langsung kualitas produk terhadap keputusan pembelian sebesar 0,220 atau 22,0%. Hasil pengujian hipotesis diketahui terdapat pengaruh positif dan signifikan. Pengaruh parsial secara langsung antara citra merek terhadap keputusan pembelian sebesar 0,303 atau 30,3% sedangkan pengaruh tidak langsung antara citra merek terhadap keputusan pembelian sebesar 0,116 atau 11,6%. Dengan demikian secara total pengaruh langsung dan tidak langsung citra merek terhadap keputusan pembelian sebesar 0,419 atau 41,9%. Hasil pengujian hipotesis diketahui terdapat pengaruh positif dan signifikan. Pengaruh secara simultan antara variabel kualitas produk dan citra merek terhadap keputusan pembelian sebesar 0,639 atau 63,9%. Dalam pengujian hipotesis diketahui terdapat pengaruh positif dan signifikan.

PENGARUH BUDAYA DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI TIKTOK DI KABUPATEN KARAWANG Herdani, Kinanti Putri; Ratnasari, Ina

Publisher :

Dilakukannya penelitian ini bermaksud untuk mengetahui pengaruh budaya dan kelompok referensi terhadap keputusan penggunaan aplikasi TikTok pada pengguna aplikasi TikTok di Kota Karawang. Metode yang dipakai pada penelitian ini berjenis kuantitatif. Populasi dalam penelitian ini yaitu pengguna aplikasi TikTok di Kabupaten Karawang. Banyaknya sampel yang dipakai sebesar 100 responden yang merupakan pengguna aplikasi TikTok di Kabupaten Karawang. Uji asumsi klasik dalam penelitian ini terdiri dari uji normalitas, uji reliabilitas, uji validitas, uji normalitas, analisis korelasi berganda, regresi linier berganda, uji T dan uji F. Diperoleh hasil olah data berupa : (1) Secara parsial budaya memberikan pengaruh positif dan signiifikan terhadap keputusan penggunaan. (2) Secara parsial kelompok referensi memberikan pengaruh positif dan signiifikan terhadap keputusan penggunaan. (3) Secara simultan budaya dan kelompok referensi mempunyai pengaruh positif dan signifikan terhadap keputusan penggunaan.

The Influence of E-Service Quality, Convenience, and Trust on Online Purchase Decisions at Shopee Marketplace Permana, Radifan Nugraha; Ratnasari, Ina
Management Research and Behavior Journal Vol 3, No 1 (2023)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v3i1.13436

Digital marketing is a form of business or activity carried out by marketers, both companies and individuals, with the aim of marketing a product or brand, both goods and services, through the use of digital information technology, such as using electronic media, or using digital-based media. Internet. Currently trading is carried out using an online trading system, an easy and fast way to transact as well as a fast and easy marketing system. E-commerce is a process of buying and selling online or electronic devices that use the internet as a means of buying and selling goods. The Marketplace that is currently popular with many people is Shopee. In 2022 Shopee is the second e-commerce that has the most visitors with a total of 132.8 million visitors. This indicates that Shopee is able to compete ahead of the competition against its competitors which are the best Marketplaces. Shopee is also still popular and favored by customers because it is in the category of the most visitors and a large number of consumers intending to make buying and selling transactions. The factors that influence purchasing decisions at Shopee include e-service quality, convenience and trust. This research uses descriptive verification method. The sample obtained was 400 respondents who were Shopee users in Indonesia with a quantitative approach. The sampling technique used is purposive sampling. The analysis of this research is the analysis of the scale range, multiple linear regression analysis. Tests carried out validity test, reliability test, normality test, t-test, f-test, test the coefficient of determination. Based on the results of the research, it shows that e-service quality, convenience and trust have a partial effect on purchasing decisions at the shopee marketplace. As well as based on the results of the study it is also known that there is a fairly strong influence simultaneously on the variables e-service quality, convenience and trust in purchasing decisions at the shopee marketplace.

PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS PENGGUNA GOPAY DI JABODETABEK Rasya, Nadhifa Rima; Istijarno, Angga Aditiya; Yasmin, Sarah Nabilah; Ratnasari, Ina
Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Vol 12, No 3 (2023): Bisnis dan Akuntansi
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jur.jeram.v12i3.7045

ABSTRAKPerubahan teknologi di Indonesia begitu pesat. Lahirnya beraneka ragam layanan keuangan atau FinTech (Financial Technology) menjadi penanda. Salah satu FinTech yang ada di Indonesia adalah e-wallet GoPay. Dengan menilai kepuasan serta meningkatkan harapan konsumen maka memicu konsumen menjadi loyal. Pada tahun 2020 pelanggan GoPay tercatat sebagai pengguna teraktif hingga menempati peringkat pertama. Penelitian ini dilakukan untuk mengetahui apakah kepuasan konsumen berpengaruh terhadap loyalitas pengguna gopay. Metode yang digunakan yaitu dengan pendekatan kuantitatif dan populasi penelitian yaitu pengguna GoPay yang berdomisili di Jabodetabek. Hasil pada penelitian ini menunjukkan bahwa kepuasan konsumen berpengaruh positif terhadap loyalitas pengguna GoPay Di Jabodetabek.Kata Kunci: Kepuasan Konsumen, Loyalitas, Perilaku Konsumen.ABSTRACTTechnological changes in Indonesia are so fast.The birth of a variety of financial services or FinTech (financial technology) is a sign. One of the FinTechs in Indonesia is e-wallet. By assessing satisfaction and increasing consumer expectations, it triggers consumers to become loyal. In 2020, GoPay customers were listed as the most active users, first place. This study was conducted to determine whether consumer satisfaction affects the loyalty of gopay users. The method used is a quantitative approach, and the research population is GoPay users who are domiciled in Greater Jakarta. The results of this study indicate that consumer satisfaction has a positive effect on GoPay user loyalty in Jabodetabek.Keyword: Consumer Satisfaction, Loyalty, Consumer Behavior.

PENGARUH WORD OF MOUTH (WOM) DAN PROMOSI TERHADAP MINAT MENONTON FILM INDONESIA PADA BIOSKOP DI KOTA KARAWANG Setiawati, Widya; Kosasih, Kosasih; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6364

The research was conducted using descriptive and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. A sample of 221 respondents from a population of 88062 viewers and processed using SPSS25. The results of this study are in the agreed criteria and are good in all variables. The correlation coefficient between the independent and independent variables has a strong and direct correlation level because the value is positive and has a significant correlation. Word of Mouth contributes less to Interests than Promotions. The results of the analysis of the simultaneous influence of Word of Mouth and Promotion on Interest 37.9%, with sig criteria then H0 is rejected because it is said that Word of Mouth and Promotion have a significant influence on Interest. While the remaining 66.2% is the contribution of other variables (ɛ) which were not examined in this study

PENGARUH E-SERVICE QUALITY DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP SHOPEE PADA KARYAWAN PLANT F PT. CHANGSIN INDONESIA Suwaebah Islamiyah; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6371

This study aims to determine, analyze, and explain the trust and e-service quality of employees of plant F PT. Changsin Indonesia on Shopee's online shop. The method used in this research is a quantitative approach with descriptive verification. The sample used is 213 employees of PT. Schangsin Indonesia, with problem solving techniques using path analysis through the stages of testing data validity and data transformation. The results showed that trust, e-service quality and purchasing decisions for employees of plant F PT. Changsin Indonesia in the Shopee Online shop is in the good category. The trust variable with e-service quality has a low level of relationship. Partially trust and e-service quality have a significant positive effect on purchasing decisions at Shopee's online shop. And overall that trust and e-service quality have a significant positive effect on purchasing decisions, because trust and e-service quality are part of making consumer purchasing decisions at Shopee's online shop. Keywords: trust, e-service quality and purchasing decisions

The PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU FORMULA SGM: (Survey Pada Konsumen Di Kecamatan Kedungwaringin Kabupaten Bekasi) Ghita Putri Aprilda; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6372

The competition in the world of formula milk products makes SGM Formula milk products continue to innovate on their products. The low consumer purchasing decisions are thought to be caused by the price and quality of the product. The purpose of this study was to obtain empirical evidence and to find clarity of phenomena and conclusions about the effect of price and product quality on purchasing decisions for SGM Formula milk products in Kedungwaringin District, Bekasi Regency. This type of quantitative research with the research method used is descriptive verification. The number of research samples was 184 using a simple random technique while data analysis used path analysis. The results showed that the price and product quality partially had a significant effect on purchasing decisions for SGM Formula milk products. Simultaneously, the price and product quality partially have a significant effect on purchasing decisions for SGM Formula milk products. Keywords: price, product quality, purchasing decisions

PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. HITACHI CHEMICAL INDONESIA Rahmadhani, Dita; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 1 No. 2 (2021): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v1i2.6375

This study further examines the influence of the influence of leadership and work motivation on employee performance at PT. Hitachi Chemical Indonesia. The research was conducted using descriptive quantitative and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. Samples were collected using stratified random sampling method with a total sample of 108 respondents from a population of 147 employees. The data analysis techniques used were scale range analysis and path analysis, Microsoft Excel computer program, and SPSS version 16. From the results of research data analysis, several conclusions were obtained as follows: Leadership at PT. Hitachi Chemical Indonesia is in good criteria, motivation is in good criteria, employee performance is in good criteria. From the results of the analysis there is a correlation between leadership and motivation with a value of 0.565, meaning that it has a moderate and two-way correlation because it is positive. There is a partial influence of leadership of 21.5% on the performance of employees of PT. Hitachi Chemical Indonesia and motivation have an effect of 69.3%. Thus there is a simultaneous influence of leadership and motivation on employee performance.

PENGARUH WORD OF MOUTH (WOM) DAN PROMOSI TERHADAP MINAT MENONTON FILM INDONESIA PADA BIOSKOP DI KOTA KARAWANG Setiawati, Widya; Kosasih, Kosasih; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 2 No. 2 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i2.6379

The research was conducted using descriptive and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. A sample of 221 respondents from a population of 88062 viewers and processed using SPSS25. The results of this study are in the agreed criteria and are good in all variables. The correlation coefficient between the independent and independent variables has a strong and direct correlation level because the value is positive and has a significant correlation. Word of Mouth contributes less to Interests than Promotions. The results of the analysis of the simultaneous influence of Word of Mouth and Promotion on Interest 37.9%, with sig criteria then H0 is rejected because it is said that Word of Mouth and Promotion have a significant influence on Interest. While the remaining 66.2% is the contribution of other variables (ɛ) which were not examined in this study.

PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. HITACHI CHEMICAL INDONESIA Rahmadhani, Dita; Ratnasari, Ina
Journal for Management Student (JFMS) Vol. 2 No. 2 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i2.6408

This study further examines the influence of the influence of leadership and work motivation on employee performance at PT. Hitachi Chemical Indonesia. The research was conducted using descriptive quantitative and verification methods, namely collecting, presenting, analyzing, and testing hypotheses, as well as making conclusions and suggestions. Samples were collected using stratified random sampling method with a total sample of 108 respondents from a population of 147 employees. The data analysis techniques used were scale range analysis and path analysis, Microsoft Excel computer program, and SPSS version 16. From the results of research data analysis, several conclusions were obtained as follows: Leadership at PT. Hitachi Chemical Indonesia is in good criteria, motivation is in good criteria, employee performance is in good criteria. From the results of the analysis there is a correlation between leadership and motivation with a value of 0.565, meaning that it has a moderate and two-way correlation because it is positive. There is a partial influence of leadership of 21.5% on the performance of employees of PT. Hitachi Chemical Indonesia and motivation have an effect of 69.3%. Thus there is a simultaneous influence of leadership and motivation on employee performance.

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