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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmu Manajemen & Ekonomika
Putra , Febrianur Ibnu Fitroh Sukono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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JOS: INITIATION OF EMPLOYEE JOB SATISFACTION IMPROVEMENT MODEL IN TERMS OF ETHICS AND WORK STRESS Lestari, Selvia Puji; Putra , Febrianur Ibnu Fitroh Sukono; Arsanda , Tiara Daffa
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 1 (2021): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.145 KB) | DOI: 10.55606/jurimbik.v1i1.101

Abstract

This study aims to determine and analyze the effect of work ethics on employee job satisfaction, the effect of job stress on employee job satisfaction, and the effect of work ethics and work stress on employee job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan. The population in this study were all employees of PT. PLN (Persero) UIP3BS UPT Medan, totaling 60 people. The sampling technique used is a saturated sample; thus, the sample in this study was 60 employees of PT. PLN (Persero) UIP3BS UPT Medan. The data collection technique used is a questionnaire. The data analysis technique used is multiple regression. The results showed a positive and significant effect of work ethics on job satisfaction, there was a negative and significant effect of job stress on job satisfaction, and there was an influence of work ethics and work stress on job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan
The Role of Social Media Marketing in the Formation of Brand Loyalty with Brand Trust and Brand Engagement as Mediating Variables (Case Study of NPure Skincare Products) Hartono , Soraya Farahdilla Dwi; Pakarti, Piji; Chasanah, Amalia Nur; Putra , Febrianur Ibnu Fitroh Sukono
Jurnal Ilmu Manajemen dan Ekonomika Vol. 17 No. 2 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 17, No.2, Juni 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v17i2.732

Abstract

This study aims to determine the role of social media marketing in building brand loyalty for Npure skincare products, with a focus on brand trust and brand engagement as mediating variables. The method used in this research is to collect data obtained from distributing questionnaires totaling 115 respondents with the criteria of active social media users, have seen Npure skincare advertisements on Instagram social media and have made purchases at least 2 times and use Npure skincare. In analyzing data using SEM analysis assisted by smartPLS. From the results of the hypothesis testing that the researchers have done, the researchers found a positive influence between the two variables (social media marketing, brand engagement on brand loyalty) and the absence of the influence of brand trust on brand loyalty. The managerial implications of this study include the importance of developing interesting and interactive digital marketing strategies.
CELEBRITY ENDORSEMENT, PACKAGING DESIGN, AND BRAND IMAGE: WARDAH'S STRATEGY TO WIN CONSUMERS' HEARTS IN SEMARANG Khairunnisa, Widarahma Agestha; Putra , Febrianur Ibnu Fitroh Sukono; Anomsari , Ariati; Farida, Ida
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3555

Abstract

Introduction: Indonesia has a high level of consumption, driven by increasing purchasing power. Competition between manufacturers is also intensifying due to the large number of similar products on the market. According to data from the Ministry of Home Affairs' Population and Civil Registration Agency (Dukcapil), Indonesia's population reached 273 million at the end of 2021, with approximately 49.5% being women. Many women are striving to improve their appearance to boost their self-confidence, leading to rapid growth in the cosmetics industry and significant growth in Indonesia.Methods: This research uses a descriptive, quantitative approach, applying survey methods by taking samples from a population and using questionnaires as the primary instrument to collect data.Celebrity endorsements do not significantly influence purchasing decisions for Wardah products, while packaging Design and brand image do.Result: This finding is implemented in the context of marketing Wardah cosmetic products, which places great importance on the product’s visual elements and on consistent brand image management, and is more effective at attracting consumer interest than celebrity appeal. Therefore, the company is strongly advised to focus on developing the visual packaging Design aspect of its marketing strategy and to build a more positive brand image that is relevant to the values that consumers of Wardah products need. Keyword: Brand Image, Celebrity Endorsement, Packaging Design, and Purchase Decision
Co-Authors Anomsari , Ariati Arsanda , Tiara Daffa Chasanah, Amalia Nur Hartono , Soraya Farahdilla Dwi Ida Farida Khairunnisa, Widarahma Agestha Lestari, Selvia Puji Piji Pakarti