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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmu Manajemen & Ekonomika
Putra , Febrianur Ibnu Fitroh Sukono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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JOS: INITIATION OF EMPLOYEE JOB SATISFACTION IMPROVEMENT MODEL IN TERMS OF ETHICS AND WORK STRESS Lestari, Selvia Puji; Putra , Febrianur Ibnu Fitroh Sukono; Arsanda , Tiara Daffa
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 1 (2021): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.145 KB) | DOI: 10.55606/jurimbik.v1i1.101

Abstract

This study aims to determine and analyze the effect of work ethics on employee job satisfaction, the effect of job stress on employee job satisfaction, and the effect of work ethics and work stress on employee job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan. The population in this study were all employees of PT. PLN (Persero) UIP3BS UPT Medan, totaling 60 people. The sampling technique used is a saturated sample; thus, the sample in this study was 60 employees of PT. PLN (Persero) UIP3BS UPT Medan. The data collection technique used is a questionnaire. The data analysis technique used is multiple regression. The results showed a positive and significant effect of work ethics on job satisfaction, there was a negative and significant effect of job stress on job satisfaction, and there was an influence of work ethics and work stress on job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan
The Role of Social Media Marketing in the Formation of Brand Loyalty with Brand Trust and Brand Engagement as Mediating Variables (Case Study of NPure Skincare Products) Hartono , Soraya Farahdilla Dwi; Pakarti, Piji; Chasanah, Amalia Nur; Putra , Febrianur Ibnu Fitroh Sukono
Jurnal Ilmu Manajemen dan Ekonomika Vol. 17 No. 2 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 17, No.2, Juni 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v17i2.732

Abstract

This study aims to determine the role of social media marketing in building brand loyalty for Npure skincare products, with a focus on brand trust and brand engagement as mediating variables. The method used in this research is to collect data obtained from distributing questionnaires totaling 115 respondents with the criteria of active social media users, have seen Npure skincare advertisements on Instagram social media and have made purchases at least 2 times and use Npure skincare. In analyzing data using SEM analysis assisted by smartPLS. From the results of the hypothesis testing that the researchers have done, the researchers found a positive influence between the two variables (social media marketing, brand engagement on brand loyalty) and the absence of the influence of brand trust on brand loyalty. The managerial implications of this study include the importance of developing interesting and interactive digital marketing strategies.
Co-Authors Arsanda , Tiara Daffa Chasanah, Amalia Nur Hartono , Soraya Farahdilla Dwi Lestari, Selvia Puji Piji Pakarti