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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Accounting, Management, and Economics Research : Ijamer
Piji Pakarti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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“MATCH, MATCH AND MATCH” Pakarti, Piji
PRESTASI Vol 7, No 02 (2011): Juni Prestasi
Publisher : PRESTASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.745 KB)

Abstract

STIE Bank BPD JatengTidak semua penyedia layanan baik produk maupun jasa dapat melayani konsumen siapapun dan kapanpun saat mereka membutuhkan. Kemungkinan penyebabnya sangat bervariasi, diantaranya karena keterbatasan sumber daya manusia atau ketersediaan sarana prasarana lainnya. Hal ini berarti bahwa layanan yang kita berikan memiliki keterbatasan baik tempat,  waktu, kualitas dan lain sebagainya.Banyak dijumpai dalam kehidupan sehari-hari konsumen kecewa karena apa yang diinginkan tidak tercapai. Keterbatasan-keterbatasan yang dimililki sering menimbulkan hilangnya peluang  atau bahkan mungkin merugikan bisnis yang dilakukan.
SCORECARD PENGUKURAN KINERJA FUNGSIONALSISTEM INFORMASI PEMERINTAH DAERAH Usman, Usman; Pakarti, Piji
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Information systems (IS) function is defined as all individuals, group, or department in anorganisation dailyresponsible for information systems related activities in the organisation. This paper presents the development of ascorecard to measure the IS function’s performance in the local government organization.This research is intendedto produce a comprehensive scorecard to measure the functional performance of information systems in publicorganizations.It is based on a theoretical input–outputmodel of the IS function’s role in supporting organizationaleffectiveness and IS Success. Founded on literature study in the areas of e-Government index, IS success, ISorganisation’s effectiveness, IS resources and capability, and IS function performance, 106 performance items wereidentified. 207 data set from 15local goverment institutions (SKPD) were used to validate the measurementinstrument. The resulted performance scorecard covers five main dimensions, namely:1) Governance and Policy, 2)Service Quality, 3) System Quality, 4) Information Quality and 5)Individual amd Organizational Impact. This studyhighlights the importance of governance and policy aspects to increase the performance of the IS function,especially related to the capability of IS function to perform a good quality planning, effective system adaptationand good operational support.Keywords: Scorecard, Functional Performance, Information System, Local Government Institution
POTENSI PENGEMBANGAN INDUSTRI KECIL DESA VOKASI (Studi pada Desa Vokasi Sojokerto Kecamatan Leksono Kabupaten Wonosobo) Usman Dachlan; Piji Pakarti
Jurnal Ilmiah Infokam Vol 12, No 1 (2016): INFOKAM No. I/Th. XII/Maret/2016
Publisher : AMIK Jakarta Teknologi Cipta Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.732 KB) | DOI: 10.53845/infokam.v12i1.97

Abstract

Program desa Vokasi dilatarbelakangi beberapa permasalahan di pedesaan, seperti: kurang berkembang akses masyarakat pedesaan pada sumber daya produktif, dan masih terbatasnya kapasitas kelembagaan pemerintahan di tingkat lokal. Artikel ini memaparkan hasil studi identifikasi potensi wilayah desa vokasi Sojokerto Kecamatan Leksono Kabupaten Wonosobo. Hasil studi menyimpulkan terdapat 4 usaha/industri kecil utama yang layak dikembangkan di Desa Vokasi Sojokerto yaitu Industri Konveksi, Industri Boga/Makanan Ringan, Usaha Penggemukan Ternak, dan Usaha Pertanian. Hasil analisis dengan analytical hierarchy process AHP menyimpulkan bahwa nilai ekonomi  dan modal usaha menjadi kriteria terpenting untuk menentukan skala prioritas pengembangan industri kecil. Sementar itu, ketersediaan bahan baku dan penyerapan tenaga kerja belum menjadi perhatian utama karena tidak ada kendala selama ini. Hasil penelitian juga menyimpulkan bahwa untuk usaha di luar usaha tradisional, industri/usaha konveksi menjadi prioritas utama untuk dikembangkan lebih lanjut di desa vokasi. Kata Kunci: Potensi Industri Kecil, Desa Vokasi, AHP
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN PURCHASING POCARI SWEAT PRODUCTS Allaitsi, Haula; Pakarti, Piji; Anomsari, Ariati; Oktavia, Vicky
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research was conducted to determine the effect of product quality and price on consumer loyalty through consumer satisfaction. This research used a quantitative method with a purposive sampling technique (sampling with criteria) with a total of 150 respondents and involved a population of teenagers and adults with a minimum age of 17 years, who had purchased and consumed Pocari Sweat at least twice, with the object being Dian Nuswantoro University students. This test uses primary data using a questionnaire. The data analysis technique uses PLS-SEM. The research results show that product quality and price have a positive effect on consumer satisfaction, product quality has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, while price has no effect on consumer loyalty.
PERAN BRAND AMBASSADOR, BRAND IMAGE DAN VIRAL MARKETING PADA MINAT BELI KONSUMEN PRODUK SKINCARE SCARLETT WHITENING Ovin Maharani; Diana Aqmala; Piji Pakarti; Guruh Taufan Hariyadi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4302

Abstract

Kajian mengenai pengaruh brand ambassador, brand image dan viral marketing terhadap minat beli konsumen produk skincare Scarlett Whitening dilakukan guna melakukan pengujian pengaruh setiap indikator. Populasi riset yang di gunakan adalah wanita di Semarang yang berminat atau memiliki riwayat pembelian produk skincare Scarlett Whitening. Adapun sampel menggunakan purposive sampling sejumlah 140 responden dalam. Alat analisis yang diimplementasikan yakni IBM SPSS versi 29 sebagai intrumen penelitian. Analisis Deskriptif, Uji Instrumen, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Koefisien Determinasi,dan Uji Hipotesis menjadi instrumen analisis kajian. Dalam analisis regresi linier berganda terdapat temuan kajian yang membuktikan bahwasannya brand ambassador tidak memiliki kesinambungan terhadap minat beli, brand image dan viral marketing memiliki peran positif dan signifikan terhadap minat beli produk skincare Scarlett Whitening.
Pengaruh Content Marketing, Product Innovation, Dan Consumer Preference Terhadap Minat Beli Generasi Z Pada Sepatu Bata Azhar, Avantika Zackey; Puspitasari, Diana; Pakarti, Piji; Ikasari, Hertiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2579

Abstract

Industri sepatu merupakan sebuah sektor bisnis di Indonesia yang mempunyai potensi bisnis yang prospektif. Sepatu bata sebagai produsen sepatu yang sudah berdiri sejak lama di Indonesia belakangan ini mengalami penurunan penjualan hingga peningkatan kerugian yang mengakibatkan penutupan salah satu perusahaannya. Riset ini dilakukan tujuannya guna mengetahui pengaruh content marketing, product innovation, dan consumer preference terhadap minat beli generasi Z pada Sepatu Bata. Jenis penelitian ini yaitu kuantitatif dengan metode pengumpulan data melalui kuesioner. Hasil riset ini menyatakan bahwasanya content marketing dan product innovation berpengaruh positif dan signifikan terhadap minat beli generasi Z pada Sepatu Bata, sedangkan consumer preference berpengaruh negatif signifikan terhadap minat beli generasi Z pada Sepatu Bata. Dari hasil riset yang telah dilakukan, penting bagi perusahaan untuk mengevaluasi strategi mereka dan beradaptasi dengan kondisi pasar agar tetap bersaing secara efektif.
REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY Pakarti, Piji; Dharmmesta, Basu Swastha; Nugroho, Sahid Susilo; Sutikno, Bayu
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.02

Abstract

This study aims to determine how the influence of customer experience dimensions includes functionality factors and psychological factors on e-satisfaction, trust in sellers, and repurchase intentions by involving the perceived effectiveness of e-commerce institutional mechanisms (PEEIM). The sampling technique used purposive sampling with two research objects in Yogyakarta and Semarang. The number of samples is 208 respondents. Data was collected using a questionnaire instrument distributed online and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the variables of usability, communication, trust in the seller, and context familiarity had a positive effect on e-satisfaction. Social presence, product presence, interactivity, and value for money do not affect e-satisfaction. PEEIM positively affects trust in the seller. e-satisfaction directly or indirectly affects repurchase intentions. Further research is directed to develop a research model with a more detailed object focus to get a more comprehensive understanding, for example, by comparing the types of experience products and search products.
The Role of Smma in Building Digital Bank Customer Loyalty From the S-O-R Model Perspective Annisa Rahmawati; Nadia Pramudita; Yohan Wismantoro; Piji Pakarti
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i2.134

Abstract

In this technological era, business actors or organizations compete and innovate with each other to provide the best service to their customers, one of which is offering digital banking products. Bank Jenius is a digital bank with the largest active users in Indonesia. This research aims to provide a more comprehensive understanding regarding social media marketing activities, especially Instagram, in building customer loyalty in the digital banking sector from the perspective of the Stimulus-Organism-Response (S-O-R) model. A quantitative approach with a survey method using purposive sampling and a questionnaire instrument was used in this research. The research object is digital bank customers who use Instagram social media. Research findings show that Social Media Marketing Activities (SMMA) has a positive effect on Customer Equity Drivers for both Value Equity, Brand Equity and Relationship Equity, which in turn each has a positive effect on customer loyalty. Limitations and suggestions for future research are also described.
PERAN POSITIVE EMOTION DALAM FASHION INVOLVEMENT DAN SALES PROMOTION TERHADAP IMPULSE BUYING JINISO DI SHOPEE Putri Indah Nur Safitri; Piji Pakarti; Ida Farida; Mila Sartika
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5489

Abstract

Penelitian ini bertujuan untuk menganalisa peran positive emotion dalam fashion involvement dan sales promotion terhadap impulse buying Jiniso di Shopee. Metode penelitian yang digunakan adalah kuantitatif dengan teknik purposive sampling. Sampel yang digunakan sebanyak 136 responden. Data dianalisis menggunakan Metode Structural Equation Model-Partial Least Square (PLS-SEM). Hasil penelitian menyatakan bahwa (1) fashion involvement tidak berpengaruh terhadap impulse buying, (2) fashion involvement berpengaruh positif dan signifikan terhadap positive emotion, (3) positive emotion berpengaruh positif dan signifikan terhadap impulse buying, (4) sales promotion berpengaruh positif dan signifikan terhadap impulse buying, (5) sales promotion berpengaruh positif dan signifikan terhadap positive emotion, (6) fashion involvement berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion, dan (7) sales promotion berpengaruh positif dan signifikan terhadap impulse buying melalui positive emotion. Hasil ini menekankan pentingnya strategi promosi yang mampu menarik perhatian sekaligus membangkitkan emosi positif untuk mendorong impulse buying pada konsumen Jiniso di Shopee.
Minat Pembelian Ulang Pada Gen Z : Peran Keamanan, Pengalaman, Kepuasan dan Kepercayaan Pada Pengguna Shopee Damayanti, Silvia; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2066

Abstract

The rapid development of digitalization has changed people's shopping behavior, with Indonesia's e-commerce transactions reaching Rp689 trillion by 2024. With an internet penetration rate dominated by Gen Z at 87%. Shopee, as one of the most popular e-commerce platforms, needs to attract and retain the potential Gen Z market segment. However, security risks that affect trust and unsatisfactory customer experience make people hesitant in making online transactions. As competition intensifies, it becomes important for e-commerce platforms to retain customers and encourage repeat purchases. This study aims to analyze the effect of security, consumer experience, satisfaction and trust on consumer repurchase intention using the Shopee platform. Using a quantitative approach, data was collected through questionnaires from 156 respondents aged 17-27 years old in Kudus City. The research findings reveal that safety influences satisfaction and trust, while experience also influences satisfaction and trust. In addition, satisfaction and trust influence interest in repurchase intentions. These results underscore the importance of improving user safety, experience, satisfaction, and trust in maintaining consumer engagement on Shopee. Future research should explore additional variables to provide a more comprehensive understanding of the factors that influence online shopping behavior.
Co-Authors Allaitsi, Haula ANNISA RAHMAWATI Ariati Anomsari Ariati Anomsari Aryanto, Vincent Didiek Wiet Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Aqmala Diana Puspitasari Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Guruh Taufan Hariyadi Hartono , Soraya Farahdilla Dwi Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Luky Indra Mustofa Mahmud Martiyanti, Dwi Mila Sartika Nadia Pramudita Nayla Salsabila Putri Arshinta Oktavia, Vicky Ovin Maharani Perdana, Tito Aditya Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Putri Indah Nur Safitri Rizkynugraheny, Andien Dwi Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Usman Dachlan Usman Usman Yohan Wismantoro