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All Journal PRESTASI INFOKAM JAM : Jurnal Aplikasi Manajemen Proceeding SENDI_U Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL EKSBIS Jurnal Ilmu Manajemen & Ekonomika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Pendidikan Indonesia (Japendi) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ekonomi dan Bisnis INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen International Journal of Accounting, Management, and Economics Research : Ijamer
Piji Pakarti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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“MATCH, MATCH AND MATCH” Pakarti, Piji
PRESTASI Vol 7, No 02 (2011): Juni Prestasi
Publisher : PRESTASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.745 KB)

Abstract

STIE Bank BPD JatengTidak semua penyedia layanan baik produk maupun jasa dapat melayani konsumen siapapun dan kapanpun saat mereka membutuhkan. Kemungkinan penyebabnya sangat bervariasi, diantaranya karena keterbatasan sumber daya manusia atau ketersediaan sarana prasarana lainnya. Hal ini berarti bahwa layanan yang kita berikan memiliki keterbatasan baik tempat,  waktu, kualitas dan lain sebagainya.Banyak dijumpai dalam kehidupan sehari-hari konsumen kecewa karena apa yang diinginkan tidak tercapai. Keterbatasan-keterbatasan yang dimililki sering menimbulkan hilangnya peluang  atau bahkan mungkin merugikan bisnis yang dilakukan.
SCORECARD PENGUKURAN KINERJA FUNGSIONALSISTEM INFORMASI PEMERINTAH DAERAH Usman, Usman; Pakarti, Piji
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Information systems (IS) function is defined as all individuals, group, or department in anorganisation dailyresponsible for information systems related activities in the organisation. This paper presents the development of ascorecard to measure the IS function’s performance in the local government organization.This research is intendedto produce a comprehensive scorecard to measure the functional performance of information systems in publicorganizations.It is based on a theoretical input–outputmodel of the IS function’s role in supporting organizationaleffectiveness and IS Success. Founded on literature study in the areas of e-Government index, IS success, ISorganisation’s effectiveness, IS resources and capability, and IS function performance, 106 performance items wereidentified. 207 data set from 15local goverment institutions (SKPD) were used to validate the measurementinstrument. The resulted performance scorecard covers five main dimensions, namely:1) Governance and Policy, 2)Service Quality, 3) System Quality, 4) Information Quality and 5)Individual amd Organizational Impact. This studyhighlights the importance of governance and policy aspects to increase the performance of the IS function,especially related to the capability of IS function to perform a good quality planning, effective system adaptationand good operational support.Keywords: Scorecard, Functional Performance, Information System, Local Government Institution
POTENSI PENGEMBANGAN INDUSTRI KECIL DESA VOKASI (Studi pada Desa Vokasi Sojokerto Kecamatan Leksono Kabupaten Wonosobo) Usman Dachlan; Piji Pakarti
Jurnal Ilmiah Infokam Vol 12, No 1 (2016): INFOKAM No. I/Th. XII/Maret/2016
Publisher : AMIK Jakarta Teknologi Cipta Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.732 KB) | DOI: 10.53845/infokam.v12i1.97

Abstract

Program desa Vokasi dilatarbelakangi beberapa permasalahan di pedesaan, seperti: kurang berkembang akses masyarakat pedesaan pada sumber daya produktif, dan masih terbatasnya kapasitas kelembagaan pemerintahan di tingkat lokal. Artikel ini memaparkan hasil studi identifikasi potensi wilayah desa vokasi Sojokerto Kecamatan Leksono Kabupaten Wonosobo. Hasil studi menyimpulkan terdapat 4 usaha/industri kecil utama yang layak dikembangkan di Desa Vokasi Sojokerto yaitu Industri Konveksi, Industri Boga/Makanan Ringan, Usaha Penggemukan Ternak, dan Usaha Pertanian. Hasil analisis dengan analytical hierarchy process AHP menyimpulkan bahwa nilai ekonomi  dan modal usaha menjadi kriteria terpenting untuk menentukan skala prioritas pengembangan industri kecil. Sementar itu, ketersediaan bahan baku dan penyerapan tenaga kerja belum menjadi perhatian utama karena tidak ada kendala selama ini. Hasil penelitian juga menyimpulkan bahwa untuk usaha di luar usaha tradisional, industri/usaha konveksi menjadi prioritas utama untuk dikembangkan lebih lanjut di desa vokasi. Kata Kunci: Potensi Industri Kecil, Desa Vokasi, AHP
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN PURCHASING POCARI SWEAT PRODUCTS Allaitsi, Haula; Pakarti, Piji; Anomsari, Ariati; Oktavia, Vicky
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research was conducted to determine the effect of product quality and price on consumer loyalty through consumer satisfaction. This research used a quantitative method with a purposive sampling technique (sampling with criteria) with a total of 150 respondents and involved a population of teenagers and adults with a minimum age of 17 years, who had purchased and consumed Pocari Sweat at least twice, with the object being Dian Nuswantoro University students. This test uses primary data using a questionnaire. The data analysis technique uses PLS-SEM. The research results show that product quality and price have a positive effect on consumer satisfaction, product quality has a positive effect on consumer loyalty, consumer satisfaction has a positive effect on consumer loyalty, while price has no effect on consumer loyalty.
Pengaruh Content Marketing, Product Innovation, Dan Consumer Preference Terhadap Minat Beli Generasi Z Pada Sepatu Bata Azhar, Avantika Zackey; Puspitasari, Diana; Pakarti, Piji; Ikasari, Hertiana
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2579

Abstract

Industri sepatu merupakan sebuah sektor bisnis di Indonesia yang mempunyai potensi bisnis yang prospektif. Sepatu bata sebagai produsen sepatu yang sudah berdiri sejak lama di Indonesia belakangan ini mengalami penurunan penjualan hingga peningkatan kerugian yang mengakibatkan penutupan salah satu perusahaannya. Riset ini dilakukan tujuannya guna mengetahui pengaruh content marketing, product innovation, dan consumer preference terhadap minat beli generasi Z pada Sepatu Bata. Jenis penelitian ini yaitu kuantitatif dengan metode pengumpulan data melalui kuesioner. Hasil riset ini menyatakan bahwasanya content marketing dan product innovation berpengaruh positif dan signifikan terhadap minat beli generasi Z pada Sepatu Bata, sedangkan consumer preference berpengaruh negatif signifikan terhadap minat beli generasi Z pada Sepatu Bata. Dari hasil riset yang telah dilakukan, penting bagi perusahaan untuk mengevaluasi strategi mereka dan beradaptasi dengan kondisi pasar agar tetap bersaing secara efektif.
REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY Pakarti, Piji; Dharmmesta, Basu Swastha; Nugroho, Sahid Susilo; Sutikno, Bayu
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.02

Abstract

This study aims to determine how the influence of customer experience dimensions includes functionality factors and psychological factors on e-satisfaction, trust in sellers, and repurchase intentions by involving the perceived effectiveness of e-commerce institutional mechanisms (PEEIM). The sampling technique used purposive sampling with two research objects in Yogyakarta and Semarang. The number of samples is 208 respondents. Data was collected using a questionnaire instrument distributed online and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the variables of usability, communication, trust in the seller, and context familiarity had a positive effect on e-satisfaction. Social presence, product presence, interactivity, and value for money do not affect e-satisfaction. PEEIM positively affects trust in the seller. e-satisfaction directly or indirectly affects repurchase intentions. Further research is directed to develop a research model with a more detailed object focus to get a more comprehensive understanding, for example, by comparing the types of experience products and search products.
The Role of Smma in Building Digital Bank Customer Loyalty From the S-O-R Model Perspective Annisa Rahmawati; Nadia Pramudita; Yohan Wismantoro; Piji Pakarti
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i2.134

Abstract

In this technological era, business actors or organizations compete and innovate with each other to provide the best service to their customers, one of which is offering digital banking products. Bank Jenius is a digital bank with the largest active users in Indonesia. This research aims to provide a more comprehensive understanding regarding social media marketing activities, especially Instagram, in building customer loyalty in the digital banking sector from the perspective of the Stimulus-Organism-Response (S-O-R) model. A quantitative approach with a survey method using purposive sampling and a questionnaire instrument was used in this research. The research object is digital bank customers who use Instagram social media. Research findings show that Social Media Marketing Activities (SMMA) has a positive effect on Customer Equity Drivers for both Value Equity, Brand Equity and Relationship Equity, which in turn each has a positive effect on customer loyalty. Limitations and suggestions for future research are also described.
Minat Pembelian Ulang Pada Gen Z : Peran Keamanan, Pengalaman, Kepuasan dan Kepercayaan Pada Pengguna Shopee Damayanti, Silvia; Pakarti, Piji; Aryanto, Vincent Didiek Wiet; Aqmala, Diana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2066

Abstract

The rapid development of digitalization has changed people's shopping behavior, with Indonesia's e-commerce transactions reaching Rp689 trillion by 2024. With an internet penetration rate dominated by Gen Z at 87%. Shopee, as one of the most popular e-commerce platforms, needs to attract and retain the potential Gen Z market segment. However, security risks that affect trust and unsatisfactory customer experience make people hesitant in making online transactions. As competition intensifies, it becomes important for e-commerce platforms to retain customers and encourage repeat purchases. This study aims to analyze the effect of security, consumer experience, satisfaction and trust on consumer repurchase intention using the Shopee platform. Using a quantitative approach, data was collected through questionnaires from 156 respondents aged 17-27 years old in Kudus City. The research findings reveal that safety influences satisfaction and trust, while experience also influences satisfaction and trust. In addition, satisfaction and trust influence interest in repurchase intentions. These results underscore the importance of improving user safety, experience, satisfaction, and trust in maintaining consumer engagement on Shopee. Future research should explore additional variables to provide a more comprehensive understanding of the factors that influence online shopping behavior.
Co-creation value: From time to time Barus, Alexander; Martiyanti, Dwi; Sembiring, Hendri; Pakarti, Piji; Fajrillah, Fajrillah
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2972

Abstract

This literature review uses a systematic review approach and bibliographic analysis. The data source is google scholar, and the search for article data uses PoP by using the terms: "co-creation", "co-create", "value-in-use" and service-dominant logic. The articles sampled are articles of the Q1 / Q2 category based on the Scimagojr. Books, book sections, conferences, Indonesian and foreign languages ​​(except English) were not included as sample articles. The sample of articles is limited to the period 2014 – 2019. This literature review uses software assistance: Excel, PoP, Mendeley and VOS viewer. Co-creation or the perspective of service-dominant logic has received great attention by researchers and has been studied in a wide variety of research fields. The systematic review that was carried out resulted in several theories that were often used, namely, social exchange theory, social role theory, planned behavior theory, self-identity theory and self-determination theory. Co-creation as a study is implemented in various research contexts, such as: tourism, hospitality and so on. The authors with the most cited articles are: Lusch & Nambisan (2015), with a total of 950 citations. Researchers who produced the most articles in the period 2014 - 2019 are Edvardsson, Bo (12 documents); Brodie, Roderick J. (7 documents). Co-creation variables are generally used as independent and dependent variables, but some researchers have used them as mediating and moderating variables. During the period the samples were taken, qualitative research dominated over empirical test research. The journal with the most prolific publication of articles is the Journal of Business Research. The most prolific publisher is Emeraldinsight.com. China is the country that most often research on co-creation. Co-creation research with a focus on dyadic relationships is still very limited
The Role of Social Media Marketing in the Formation of Brand Loyalty with Brand Trust and Brand Engagement as Mediating Variables (Case Study of NPure Skincare Products) Hartono , Soraya Farahdilla Dwi; Pakarti, Piji; Chasanah, Amalia Nur; Putra , Febrianur Ibnu Fitroh Sukono
Jurnal Ilmu Manajemen dan Ekonomika Vol. 17 No. 2 (2025): Jurnal Ilmu Manajemen dan Ekonomika, Vol. 17, No.2, Juni 2025
Publisher : Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jime.v17i2.732

Abstract

This study aims to determine the role of social media marketing in building brand loyalty for Npure skincare products, with a focus on brand trust and brand engagement as mediating variables. The method used in this research is to collect data obtained from distributing questionnaires totaling 115 respondents with the criteria of active social media users, have seen Npure skincare advertisements on Instagram social media and have made purchases at least 2 times and use Npure skincare. In analyzing data using SEM analysis assisted by smartPLS. From the results of the hypothesis testing that the researchers have done, the researchers found a positive influence between the two variables (social media marketing, brand engagement on brand loyalty) and the absence of the influence of brand trust on brand loyalty. The managerial implications of this study include the importance of developing interesting and interactive digital marketing strategies.
Co-Authors Adhi Purusa, Nanda Alfatika, Fienska Chufina Allaitsi, Haula Amron Amron, Amron ANNISA RAHMAWATI Arafah, Shafira Dina Ariati Anomsari Ariati Anomsari Aryanto, Vincent Didiek Wiet Azhar, Avantika Zackey Barus, Alexander Basu Swastha Dharmmesta Bayu Sutikno Cahyono, Okky Dwi Chasana, Amalia Nur Chasanah, Amalia Nur Claudia riska, Riska claudia Diana Aqmala Diana Puspitasari Eric S.W, Mochammad Fajrillah, Fajrillah Fatmawati , Elia Resha Fatmawati, Elia Resha Hariyadi, Guruh Taufan Hartono , Soraya Farahdilla Dwi Herry Subagyo Hertiana Ikasari Himawan, Evelyne Ayu Febriany Putri Ida Farida Luky Indra Mustofa Maharani, Ovin Mahmud Mahmud Martiyanti, Dwi Masitha Fahmi Wardhani Mila Sartika, Mila Nadia Pramudita Nayla Salsabila Putri Arshinta Nila Tristiarini, Nila Nur Safitri, Putri Indah Nurwijayanti Oktavia, Vicky Perdana, Tito Aditya Purusa, Nanda Adhi Putra , Febrianur Ibnu Fitroh Sukono Rizkynugraheny, Andien Dwi Ruslani, Ruslani Safitri, Maria Sahid Susilo Nugroho Sembiring, Hendri Setiawan, Aries Silvia Damayanti Suhandoko, Dicky Suryananda, Triska Marta Thoriqotul A'iniyah Usman Dachlan Usman Usman Wijaya, Aisyah Ayu Sigit Yohan Wismantoro Yohan Wismantoro