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All Journal FINANCE : International Journal Of Management Finance Jurnal Akademik Pengabdian Masyarakat
Aqila Yusriyya Hanun
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Rebranding Logo terhadap Minat Konsumen di UMKM Warung Bu Ti di Tenggilis Mejoyo Kota Surabaya Aqila Yusriyya Hanun; Sugito Sugito
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2024): Maret: Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i2.1086

Abstract

Tenggilis Mejoyo is one of the sub-districts in the city of Surabaya. To advance an area, there are many things that need to be considered in handling it, such as the economy of the area. The economy in Tenggilis Mejoyo Village is built on various types of economic ladder, one of which takes part is Micro, Small and Medium Enterprises. This Micro, Small and Medium Business is not free from various problems experienced, one of the aspects that is not free from problems is the branding aspect, as observed by the Village Development Team, Tenggilis Mejoyo Village, East Java "Veteran" National Development University, namely Warung Bu Ti which sells various kinds. fried foods and kopyor ice, after conducting surveys and interviews it was discovered that this business did not have a business logo and banner as its business identity. After conducting a group discussion, the Village Development Team provided a solution to create a logo design and standing banner as an effort to advance the marketing strategy for Warung Bu Ti.
Optimization of Sub-Provider Evaluation Using ANP Approach and CSI Modification at PT XYZ Aqila Yusriyya Hanun; Wiwik Handayani; Raden Johnny Hadi Raharjo
Finance : International Journal of Management Finance Vol. 3 No. 2 (2025): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v3i2.124

Abstract

This study aims to develop on internal performance evaluation model for sub-providers at PT XYZ using the Analytic Network Process (ANP) and Modified Customer Satisfaction Index (CSI), called the Internal Performance Index (IPI). The main problem addressed in the delay of sub-providers in handling customer complaints, which affects customer satisfaction and operational efficiency. ANP is applied to determine the weighted interdependent criteria, while IPI assesses efficiency, compliance, and internal reporting accuracy. Data were collected through interviews and questionnaires involving five experienced internal respondents. The analysis resulted in a ranking of sub-providers based on weighted indicators. This finding contributes to improving the objective and systematic partner evaluation process and provides strategic recommendations for management in selecting the most appropriate partners. 
Co-Authors Raden Johnny Hadi Raharjo Sugito Sugito Wiwik Handayani