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p-Index From 2021 - 2026
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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Akademik Pengabdian Masyarakat
Jacobus Rico Kuntag
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Edukasi Adaptasi Perilaku Kerja Generasi Z pada Mahasiswa Fakultas Ekonomi dan Bisnis Elly Noer; Okto Irianto; Tini Adiatma; Jacobus Rico Kuntag; Dodhy Hyronimus Ama Longgy; Adi Maulana Rachman; Ni Luh Putu Nita Yulianti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2024): Mei : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i3.1329

Abstract

Generation Z is now starting to enter the world of work, where this generation has different characteristics from other generations. This Community Service aims to educate generation Z who are students about adapting to work behavior in the world of work for students at the Faculty of Economics and Business. The method of delivering this education is carried out by conducting webinars using virtual meetings which are carried out involving several higher education institutions in Indonesia and Malaysia, where they have previously collaborated. This activity is considered effective in providing students with an understanding of how students who are Generation Z must be able to adapt in the world of work. This activity deserves to be held again, considering the enthusiasm of the webinar participants in the question and answer session.
Phygital Marketing Transformation: Integrating QRIS to Enhance Customer Experience and Engagement Dodhy Hyronimus Ama Longgy; Florentina Blandina Parapaga; Yumiad Fernando Richard; Jacobus Rico Kuntag
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6867

Abstract

Digital transformation drives the convergence between physical and digital spaces in retail marketing, known as phygital marketing. In Indonesia, the Quick Response Code Indonesian Standard (QRIS) has become a key instrument in supporting technology-based customer experiences. This study aims to examine the influence of perceived information quality, system quality, service quality, transaction speed, and risk on customer experience and customer engagement in the use of QRIS. Using an explanatory sequential mixed-method design, the quantitative phase involved 188 QRIS users in traditional retail, followed by in- depth interviews with five business actors in Merauke Regency. Data analysis using SEM- PLS showed that perceptions of information, system, and service quality had a positive effect on customer experience, while perceived risk had a negative effect. However, transaction speed had no significant effect. Only customer experience directly influenced customer engagement and partially mediated most of the indirect effects of the perceptual variables. Qualitative findings confirmed that business actors faced challenges related to infrastructure, technological understanding, and support services, which affected the optimal use of QRIS. This study extends the ISSM model by incorporating risk and transaction speed dimensions and emphasizes the importance of customer experience in strengthening user engagement. Practical implications include the need for education, technical support services, and enhancement of digital infrastructure to increase the sustainable adoption of QRIS in the traditional retail sector.
Co-Authors Adi Maulana Rachman Dodhy Hyronimus Ama Longgy Elly Noer Florentina Blandina Parapaga Ni Luh Putu Nita Yulianti Okto Irianto Tini Adiatma Yumiad Fernando Richard