Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Adijaya Multidisiplin Prosiding Seminar Nasional Manajemen dan Ekonomi
Cecilia Yeo
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION DI APLIKASI SHOPEE (Studi Kasus Pada Mahasiswa STIE Pembangunan Tanjungpinang) Cecilia Yeo; Fitri Handayani; Mariana; Ratna Sari; Satrio Bimo Syahputro
Jurnal Adijaya Multidisplin Vol 1 No 06 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Meningkatnya penggunaan internet memberikan peluang pada dunia industri terutama industri e-commerce seperti Shopee. Kemudahan platform Shopee membuat customer yang sudah pernah melakukan pembelian pada Shopee, tentunya akan lebih yakin untuk melakukan pembelian ulang sehingga memberikan pengalaman yang bersifat positif. Penelitian ini bertujuan untuk mencari tahu Analisis Customer Experience Terhadap Repurchase Intention di Aplikasi Shopee yang dilakukan pada Mahasiswa STIE Pembangunan Tanjungpinang. Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Objek penelitian ini adalah aplikasi Shopee sedangkan subjek yaitu pengguna aplikasi Shopee yang pernah melakukan pembelian. Hasil dari penelitian ini menunjukkan bahwa responden memiliki pengalaman yang positif dalam melakukan transaksi sehingga menimbulkan minat beli ulang di aplikasi Shopee.
Dampak Pemasaran Digital bagi UMKM Pondok Etam Satriadi Satriadi; Cecilia Yeo; Fitri Handayani; Ratna Sari; Wulandari Wulandari
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.191 KB) | DOI: 10.59024/semnas.v1i1.2

Abstract

Micro, Small and Medium Enterprises or MSMEs are businesses formed by a group of people or individuals independently. Digital marketing is a strategy or marketing activity such as product promotion carried out through digital media. Marketing strategies through digital marketing are needed so that MSMEs can compete and reach more consumers. Pondok Etam is an MSME engaged in the culinary field that sells various kinds of food products that are focused on the target market for teenagers to adults. The purpose of this study is to determine the impact of digital marketing for MSME Pondok Etam. The research method used is a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews. The result of this study is that digital marketing has a positive impact on the MSME of Pondok Etam, because there is an increase in brand awareness and a significant increase in sales
Co-Authors Fitri Handayani Fitri Handayani Mariana RATNA SARI Satriadi Satriadi Satrio Bimo Syahputro Wulandari Wulandari