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All Journal Bogor Hospitality Journal Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Nurul Fitri Handayani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH FASILITAS DAN KUALITAS PELAYANAN PRAMUSAJI TERHADAP KEPUASAN PELANGGAN DI THE PATIO RESTAURANT NATRA BINTAN Sihite, Hetty Yulianti; Nurul Fitri Handayani
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.88

Abstract

This research aims to examine the effect of This research aims to examine the effect of facilities and waiter service quality on customer satisfaction at The Patio Restaurant Natra Bintan. This research uses primary data sources. By conducting observations and distributing questionnaires to 100 respondents, where the respondents were guests who had used restaurant facilities and experienced waiter service at The Patio Restaurant Natra Bintan. The facility variable (X1) is measured using 10 question indicators or statements and the waiter service quality variable (X2) is measured using 9 question or statement indicators. For the customer satisfaction variable (Y), there are 10 indicator questions or statements. The analysis techniques in this research are validity test, reliability test, multiple linear regression analysis, coefficient of determination analysis, and t test (partial). This research methodology uses a descriptive quantitative approach. The statement from the t test (partial) is that if the P-value Xn < alpha (0.05) then it can be said that there is a significant influence. The results of the facility variable have a positive and significant effect on customer satisfaction as shown by a value of 0.016 < 0.05. Then, the waiter service quality variable has a positive and significant effect on customer satisfaction as indicated by a value of 0.00 < 0.05. Keywords : Customer Satisfaction, Facilities, Waiter Service Quality
Pengaruh Brand Ambassador, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Moisturizer Glad2glow (Studi Pada Pembelian Moisturizer Glad2glow di Tiktok) Siti Nur Qomariyah; Nurul Fitri Handayani
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 6 (2025): Juli
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i6.5463

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador, Kualitas Produk, dan Harga terhadap keputusan pembelian konsumen Moisturizer Glad2Glow di platform TikTok. Metode yang digunakan adalah analisis regresi linear berganda untuk mengetahui pengaruh parsial maupun simultan dari ketiga variabel independen tersebut terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa secara parsial, Brand Ambassador berpengaruh signifikan terhadap keputusan pembelian dengan koefisien sebesar 0,179 dan nilai signifikansi 0,028. Kualitas Produk memiliki pengaruh paling dominan dengan koefisien 0,678 dan signifikansi 0,000. Sementara itu, variabel Harga juga berpengaruh signifikan dengan koefisien sebesar 0,265 dan signifikansi 0,001. Secara simultan, ketiga variabel tersebut memberikan pengaruh signifikan terhadap keputusan pembelian dengan nilai F hitung sebesar 57,561 dan signifikansi 0,000. Temuan ini menunjukkan bahwa kombinasi dari Brand Ambassador yang tepat, kualitas produk yang baik, serta harga yang sesuai dapat secara efektif mendorong keputusan konsumen untuk membeli produk Moisturizer Glad2Glow di TikTok.
Co-Authors Sihite, Hetty Yulianti Siti Nur Qomariyah