Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Nisa', Miftakhul Mukarromatun
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SEARCH ENGINE OPTIMIZATION, INTEGRATED MARKETING COMMUNICATION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN Nisa', Miftakhul Mukarromatun; Ikhram W., M. Abdi Dzil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.393 KB) | DOI: 10.21776/jmppk.2022.1.1.20

Abstract

The rise of technological advancement in the globalization era results in the significantly tight atmosphere of competition between marketers. This study aims to measure the influence of the SEO (Search Engine Optimization) variable on the Purchase Decision of Arkatama Digital Marketing Training, the influence of the Integrated Marketing Communication variable on the Purchase Decision of Arkatama Digital Marketing Training, and the influence of the Perceived Value variable on the Purchase Decision of the Arkatama Digital Marketing Training. The type of research used is explanatory research. The datas were collected by distributing questionnaires, with a total of 63 respondents. The data analysis tool in this study uses SmartPLS 3.3.9, with a Likert scale as an additional tool. The results of hypothesis testing indicate that there is a significant effect between the SEO (Search Engine Optimization) on the Purchase Decision,  insignificant influence between the Integrated Marketing Communication on the Purchasing Decision, as well as the existence of significant influence between the Perceived Value on the Purchase Decision.
Co-Authors Ikhram W., M. Abdi Dzil