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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Ikhram W., M. Abdi Dzil
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The impact of Transformational leadership styles and Organizational Culture on the Performance of MSME Employees through mediation of Organizational Learning Ikhram W., M. Abdi Dzil; Fuadiputra, Iqbal Ramadhani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2836

Abstract

This study aims to determine the extent of human resource issues in MSMEs. Human Resources at MSMEs are interesting because the more advanced times companies and organizations are required to continue to develop and innovate cannot be separated from the MSMEs themselves. The leadership style is one of the points in the company to develop. Not only the culture of the organization or company also has a link to building learning in the organization which will have an impact on the performance of employees in this company. This research is a qualitative method which is carried out in MSMEs in the East Java region. Researchers used survey methods and in-depth interviews in the data analysis process. In testing the validity of the data, the author uses the data triangulation technique from resource persons compared to other informants. Meanwhile, data analysis was performed using the classical assumption test. This research is expected to find the impact of transformational leadership, organizational culture, and performance in MSMEs.
SEARCH ENGINE OPTIMIZATION, INTEGRATED MARKETING COMMUNICATION, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN Nisa', Miftakhul Mukarromatun; Ikhram W., M. Abdi Dzil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.393 KB) | DOI: 10.21776/jmppk.2022.1.1.20

Abstract

The rise of technological advancement in the globalization era results in the significantly tight atmosphere of competition between marketers. This study aims to measure the influence of the SEO (Search Engine Optimization) variable on the Purchase Decision of Arkatama Digital Marketing Training, the influence of the Integrated Marketing Communication variable on the Purchase Decision of Arkatama Digital Marketing Training, and the influence of the Perceived Value variable on the Purchase Decision of the Arkatama Digital Marketing Training. The type of research used is explanatory research. The datas were collected by distributing questionnaires, with a total of 63 respondents. The data analysis tool in this study uses SmartPLS 3.3.9, with a Likert scale as an additional tool. The results of hypothesis testing indicate that there is a significant effect between the SEO (Search Engine Optimization) on the Purchase Decision,  insignificant influence between the Integrated Marketing Communication on the Purchasing Decision, as well as the existence of significant influence between the Perceived Value on the Purchase Decision.
NIAT VIEWERS MEMILIH VIDEO PROGRAM MATA NAJWA PADA PLATFORM YOUTUBE: DALAM KAJIAN PRODUCT QUALITY DAN BRAND TRUST Fitriana, Ni'matul Laili; Ikhram W., M. Abdi Dzil
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.13

Abstract

Increasingly sophisticated technology makes all information spread quickly and evenly through the internet, which in this era the internet has become a necessity of everyday life. The objective of this research is to assess the effect of product quality and brand trust on the intention to watch Mata Najwa program video in YouTube Platform. This quantitative explanatory research consists of primary and secondary data. The primary data was obtained from online questionnaires via Google Forms distributed 150 students of Universitas Brawijaya who watch the said video in YouTube as the respondents. The secondary data was gathered from the company and relevant literature. The result of the data analysis performed in Statistical Product and Service Solution (SPSS) 26 indicate that product quality and brand trust positively and significantly influence the intention to watch Mata Najwa program video in YouTube platform.
PENGARUH SELF EFFICACY, STRES KERJA, DAN EMOTIONAL QUOTIENT TERHADAP KINERJA PERAWAT JIWA Safitri, Novriska; Ikhram W., M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.1.09

Abstract

This study aims to determine the effect of self-efficacy variable on mental health nurses' performance at Dr. Radjiman Wediodiningrat Lawang mental health hospital, the effect of work stress variable on mental health nurses' performance at Dr. Radjiman Wediodiningrat Lawang mental health hospital, the effect of emotional quotient variable on mental health nurses performance at Dr. Radjiman Wediodiningrat Lawang mental health hospital. This type of research is explanatory research which explains the relationship and influence between one variable and another through hypotheses testing. The data collection technique applied in this research was a questionnaire. The population of this research was 281 mental health nurses with a research sample of 74 respondents. Analysis of the data in this study using multiple linear analysis using the SPSS version 25 program. The scale used in this research is the Likert scale. The result of this research towards the third hypothesis can be concluded: self-efficacy has a positive and significant effect on mental health nurses' performance, work stress has no significant effect on mental health nurses' performance, and emotional quotient has a positive and significant effect on mental health nurses performance.
ANALISIS METODE SELEKSI (ONLINE DAN OFFLINE) TERHADAP KUALITAS KARYAWAN Khofifah, Siti Nur; Ikhram W., M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.3.12

Abstract

The Covid-19 pandemic and the advancement of technology have made companies test jobseekers online. This method is helpful for companies as it does not require direct meetings with the candidates, as well as saving cost and time. However, there companies who still do the recruitment offline due to poor facilities and low readiness in facing changes. One of the companies shifting from offline to inline recruitment is PT. XYZ. The objectives of this research are, first, to identify the online and offline recruitment process conducted by the company, to determine the best recruitment method, and to identify ways to reduce cheating during the selection process, and, second, to measure the quality of hires obtained from online and offline methods. The company has accomplished 80% of the online selection; the stages are different according to the need of the assessment for every position. The qualities of employees hired from online and offline recruitment are equal. The quality of the employees is not seen from the recruitment process, either online or offline, but from the quality of hire.
PERENCANAAN BISNIS PADA USAHA TOKO ONLINE PLANET PLASTIK DAN DISTRIK PLASTIK Kwan, Liyon; Ikhram W., M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.2.12

Abstract

Increments in the number of e-Commerce buyers have opened more opportunities for entrepreneurs to engage in online businesses. However, the chances have urged them to create accurate business strategies and management in order to stay ahead in the market. Therefore, business planning must be made to help the companies go according to the right direction to attain their goals. Planet Plastik and Distrik Plastik are dropshipping companies; their entire operations are held in e- commerce. They provide various HDPE and PET plastic packaging. The analysis in this business planning covers the aspects of marketing, organization and management, production, and finance. The business feasibility assessments were based on the payback period calculation of three months and 23 days, net present value of IDR 10,269,323; profitability index of 2.22, and internal rate return of 45.9%. the profit analysis resulted in the break-even point of IDR 95,767,195 and contribution margin of 9.45%.
PERENCANAAN BISNIS PADA USAHA ONLINE KAIRAN ACCESSORIES Fadhilah, Khairana; Ikhram W., M. Abdi Dzil
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.12

Abstract

The Covid-19 pandemic has urged Indonesian businesspeople, especially those engaged in fashion, to develop their business online through e-commerce in order to keep up with recent development and to meet market needs. This research aims to identify the business feasibility of Kairan Accessories by analyzing the company’s internal and external factors, to analyze alternate strategies that can be taken, and to analyze the company’s finance. The data of this research was analyzed using investment and profit analysis, IFE matrix, EFE matrix, IE matrix, and SWOT matrix. The results of the investment analysis show that the company has the NPV of IDR 11.344.600, the PI of 2,32, and the IRR of 33.6%. The results of the profit analysis indicate that the company has the BEP of IDR Rp29.090.909 and the contribution margin of 65.71%. The IFE matrix produces the value of 292, while the EFE matrix produces 279. Based on the IE matrix, the company is in the first quadrant, i.e. the aggressive strategy. Therefore, Kairan Accessories is feasible using a strategy that relies on its internal strength to take any possible opportunities which eventually can lead to sales increase.
Co-Authors Fadhilah, Khairana Fitriana, Ni'matul Laili Iqbal Ramadhani Fuadiputra Khofifah, Siti Nur Kwan, Liyon Nisa', Miftakhul Mukarromatun Safitri, Novriska