Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Afandi, Adinda Cornellya
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN Afandi, Adinda Cornellya; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.02

Abstract

For companies operating in the culinary field, customer satisfaction is inseparable from improving product quality and service quality. Product quality is an important thing that must be sought by companies if they want the products produced to be able to compete in the market. The objective of this explanatory research is to identify the effect of product and service quality on the satisfaction of Rocket Chicken’s consumer in Gringging, Kediri. This type of research is explanatory research. Using non-probability method with purposive sampling technique, 160 people with the minimum age of 13 years living around Gringging village of Grogol sub-district in Kediri regency and having visited the restaurant at least twice were selected as the respondents. This research uses primary data obtained from 5-point Likert scale questionnaires distributed to the respondents.  Utilizing multiple linear regression performed in SPSS ver. 24, this study finds that product and service quality sig­nificantly influence consumer satisfaction.
Co-Authors Rila Anggraeni, Rila