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All Journal Kinerja JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia Asia Pacific Journal of Management and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Rila Anggraeni, Rila
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGY TO ENHANCE INDONESIA'S LEADING INDUSTRIAL CENTERS COMPETITIVENESS Anggraeni, Rila; Ayuni, Risca Fitri; I., M. Abdi Dzil
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.16

Abstract

The industrial centerhas a significant role in supporting the national economy through its ability to absorb labor, technology transfer, and add value to products. The strength of industrial centers is its resilience in facing unstable economic conditions. Government through Nawa Cita has included industrial elements as part of the priority agenda to improve welfare through independence in the economic field. Malang is the second-largest city in East Java which has numerous industrial centers as an economic basis. The industrial centers in Malang City to be mentioned are the Sanan tempe chips, the Blimbing furniture industry, the Arjosari rattan industry, and the Dinoyo ceramics industry. The centers of the industry need to develop so that they can compete with products from other regions and countries. This study aims to map existing industrial centers in Malang and determine the best industrial centers or leading industrial centers by using 12 criteria of regionally superior products according to Minister of Home Affairs Regulation of Indonesia Republic Number 9 of 2014 concerning Guidelines for Regional Superior Product Development. Furthermore, this study will analyze the weaknesses, strengths, opportunities, and threats of the leading industrial centers. Then the results of the analysis are mapped into a matrix of internal and external factors as a basis for determining strategies to improve the competitiveness of leading industrial centers. The research used the Analytical Hierarchy Process (AHP) and SWOT Analysis as the research method. The information explored through Focus Group Discussion (FGD) and in-depth interviews. The results showed that Malang City has 4 (four) leading industrial centers, namely tempe chips, ceramics, furniture, and rattan. On the IE matrix, the position of Malang's leading industrial centers is in cell V which is maintaining and defending. In this cell, the strategy that must be carried out by the superior industrial centers of Malang City is an intensive strategyby conducting market development and product development. The market development strategy is to introduce existing products or services to a geographical area or a new market segment. Based on the QSPM matrix, the alternative strategy that has the highest TAS score is to increase demand by using social media and supporting clusters (tourism destination) as a marketing channel supported by the superiority of the products and services offered.
The Effect of Brand Image, Brand Personality and Brand Awareness on Purchase Intention of Local Fashion Brand “This Is April” Tsabitah, Naurah; Anggraeni, Rila
KINERJA Vol 25, No 2 (2021): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i2.4701

Abstract

The fashion industry is one of the sectors in the creative economy. In 2019, the Indonesian Ministry of Industry revealed that the clothing industry recorded the largest export value. Therefore, business activists are competing to create local fashion brands and take steps to create purchase intention. This study aims to determine the impact of brand image, brand personality, and brand awareness on purchase intention Local Fashion Brand “This Is April” in Malang City. This is explanatory research type with a quantitative approach. The samples are 160 respondents. The sampling method is non-probability sampling with purposive sampling technique. The data collection method is questionnaire distributed online. This study used multiple linear regression analysis methods using IBM SPSS software. This study findings show that brand personality and brand awareness have a significant effect on purchase intention. Meanwhile, brand image has no effect on purchase intention. This study suggested that the company should maintain and increasing brand personality and brand awareness by, among others, following the fashion trends, project endorsement and collaboration with influencers to creat purchase intention. Keywords: Brand Image, Brand Persoanlity, Brand Awareness, Purchase Intention
No quarantine, is it safe to travel? Susilowati, Christin; Anggraeni, Rila; Rohman, Fatchur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2330

Abstract

ABSTRACTOne of the sectors most affected by the Covid-19 pandemic is tourism, especially because of the quarantine policy. The quarantine policy is considered an effective strategy to prevent and control the transmission of COVID-19. Quarantine refers to efforts to identify exposure to Covid-19 in a person by segregating and restricting movement. The public hope that the tourism sector will soon improve with the elimination of the quarantine policy. The removal of the quarantine policy as a form of leeway is considered to be able to increase people's intention to travel and boost economic recovery. However, some experts argue that this policy is less effective because people still have concerns over the unexpected emergence of new variants of Covid-19. This explanatory study aims to analyze the perception of quarantine elimination effect on attitude and travel intentions. The study used a survey as the data collection method. The results showed that perceived risk negatively affects tourists' attitudes toward quarantine elimination policies and travel intentions. The tourism provider need to comprehend tourist perceived risk and capable to give valuable information to reduce the risk perception.
Can Entrepreneurship Education and Personality Encourage Students to Become Entrepreneurs? Suryadi, Nanang; Anggraeni, Rila
Journal of The Community Development in Asia Vol 6, No 2 (2023): Journal of the Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i2.2276

Abstract

ABSTRACT Entrepreneurs are business people who remarkably contribute to the country's economic growth. The growing intention and interest in entrepreneurship will create new jobs, innovative products, and services. Entrepreneurial intent is essential in motivating students to pursue careers as entrepreneurs in their professional lives. This study aims to understand students' entrepreneurial intentions by analyzing the influence of entrepreneurship education and personality. Moreover, the conceptual framework built in this study used the theory of planned behavior (TPB) integrated with entrepreneurship education and individual personality. Data were collected using purposive sampling of students of the undergraduate entrepreneurship program. The structural equations were tested using WarpPLS software. The findings revealed that education regarding entrepreneurship and personality impacts subjective norms and attitudes. Furthermore, all the elements of the theory of planned behavior influence entrepreneurial intention. As a result, entrepreneurship education programs should cover management courses to improve business competency and develop positive emotions toward entrepreneurship.  
Identifying the Motivation of Indonesian Muslim Women in Traveling Susilowati, Christin; Anggraeni, Rila; Athoillah, Moh
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.2638

Abstract

Several studies have been conducted to evaluate the tourism industry, but very little is known about Muslim travel, particularly that of Muslim women. The motivation of Muslim women to travel is one issue that needs to be investigated, as it represents a potential target market that has not received adequate attention. This study aims to pinpoint Indonesian Muslim women's travel-related motivations. The study used a qualitative approach by conducting semi-structured interviews with nineteen Muslim women respondents chosen from a wide range of backgrounds. The interview guide consisted of questions separated into two primary categories: travel and socio-demographic profile. The results showed four primary motivations driving Muslim women to travel: (1) Spiritual growth (appreciating God's creation, receiving a blessing from God, learning about the beauty of God's creation, and showing gratitude to God); (2) Seeking experiences; (3) Destination allure; and (4) Self-relieving. The findings suggest that tourist providers must design goods and services that cater to the needs of Indonesian Muslim women.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN Afandi, Adinda Cornellya; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.3.02

Abstract

For companies operating in the culinary field, customer satisfaction is inseparable from improving product quality and service quality. Product quality is an important thing that must be sought by companies if they want the products produced to be able to compete in the market. The objective of this explanatory research is to identify the effect of product and service quality on the satisfaction of Rocket Chicken’s consumer in Gringging, Kediri. This type of research is explanatory research. Using non-probability method with purposive sampling technique, 160 people with the minimum age of 13 years living around Gringging village of Grogol sub-district in Kediri regency and having visited the restaurant at least twice were selected as the respondents. This research uses primary data obtained from 5-point Likert scale questionnaires distributed to the respondents.  Utilizing multiple linear regression performed in SPSS ver. 24, this study finds that product and service quality sig­nificantly influence consumer satisfaction.
PENGARUH MOTIF HEDONIS DAN PROMOSI DI MEDIA SOSIAL TERHADAP PEMBELIAN IMPULSIF Putri, Pinky Greciela Veronica; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.4.05

Abstract

The objective of this research is to identify the effect of hedonic motivation and social media promotion on the impulsive buying of Shopee users. This study is categorized as explanatory research that is used to develop and validate causal relationship between variables through hypothesis testing. The samples were selected using non-probability sampling method and purposive sampling technique with the criteria of individuals with the minimum age of seventeen years who live in Malang city and use Shopee application, resulting in 120 respondents. The data of this research was harvested from Likert-scaled questionnaires, which were assessed using validity and reliability testing, and was analyzed in SPSS 25. The hypotheses were examined using t test. This study finds that hedonic motivation and social media promotion simultaneously and partially have significant effects on impulsive buying. Furthermore, hedonic motivation has the most dominant effect since it has the highest beta coefficient and t-score. The findings imply that Shopee can increase their sales by conducting social media promotion.
Pengaruh Pemasaran Media Sosial Instagram Dan Persepsi Harga Terhadap Minat Beli Konsumen Sharfina, Nisrina; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.15

Abstract

This article aims to determine the effect of the Instagram social media marketing and prices on the purchase intention of SHARFEE consumers. This quantitative research exposes the causal correlations between several variables through hypothesis testing. The samples were selected using purposive sampling technique; they are the active followers of SHARFEE’s Instagram account who have not purchased any of the brand’s product. The data was harvested from closed questionnaires and has been tested. The tests are Research Instrument Test (consisting of validity and reliability tests), Classical Assumption Test (consisting of normality, multicollinearity, and heteroscedasticity tests), and Hypothesis Test (consisting of F-test, t-test, and multiple linear regression test); all of which were performed in SPSS Ver. 25 (Statistical Package for the Social Science). This study finds that Instagram social media marketing and price have significant and positive effects on the purchase intention of SHARFEE’s consumers. Therefore, the company should optimize the use of Instagram in marketing their products and narrow down their market segment to acquire their target better.   Abstrak Artikel ini bertujuan untuk mengetahui pengaruh pemasaran media sosial Instagram dan harga terhadap minat beli konsumen SHARFEE. Metode penelitian ini adalah kuantitatif yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis, sedangkan sampel dalam penelitian ini adalah followers aktif Instagram SHARFEE yang belum pernah membeli produk SHARFEE dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan teknik pengumpulan data dengan menggunakan closed questionare. Analisa data pada penelitian ini menggunakan Uji Instrumen Penelitian (Uji Validitas, Uji Realibilitas), Uji Asumsi Klasik (Uji Normalitas, Uji Multikoleniaritas, Uji Heteroskedastisitas) dan Pengujian Hipotesis (Uji t, Uji F, Uji uji regresi linear berganda) menggunakan bantuan software SPSS Ver 25 (Statistikal Package for the Social Sciens). Hasil penelitian ini menunjukkan variabel pemasaran media sosial Instagram dan variabel harga berpengaruh secara positif dan signifikan terhadap minat beli konsumen SHARFEE. Implikasi penelitian ini pihak SHARFEE supaya mengoptimalkan penggunaan media sosial Instagram dalam rangka memasarkan produk dan SHARFEE supaya menngkerucutkan target pasar agar tepat sasaran.
Pengaruh Social media Marketing dan Elctronic Word of Mouth Terhadap Purchase Intention Orella, Ryo Mahesa; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.21

Abstract

This study aims to determine the effect of Social Media Marketing and Electronic Word of Mouth on Purchase Intention. This research is an Explanatory Research which explains causal relationships between variables through hypothesis testing. This research used 107 respondents with purposive sampling technique. The criteria that used in this research are Bogor residents aged 15-30 years who have purchased food from Social Media and have seen Tebar Rasa's Instagram account. Data were analyzed with Statistical Package for Social Science (SPSS) ver. 26.0. The data were tested by validity and reliability test, classical assumption test, multiple linear regression analysis test and hypothesis testing. The results of this research show that Social Media Marketing and Electronic Word of Mouth have a positive and significant effect on Purchase Intention.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh social media Marketing dan Electronic Word of Mouth terhadap Purchase Intention. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel – variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 107 responden. Pengambilan sampel menggunakan teknik purposive sampling dengan karakteristik warga kota Bogor yang berusia 15-30 tahun, pernah membeli produk makanan melalui sosial media dan pernah melihat akun Instagram Tebar Rasa. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data dilakukan menggunakan Statistical Package for Social Science (SPSS) ver. 26.0. Kemudian data dianalisis dengan uji validitas dan reliabilitas, uji asumsi klasik, uji analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa social media Marketing dan Electronic Word of Mouth memiliki pengaruh yang positif dan signifikan terhadap Purchase Intention.
Pengaruh Penerapan Model UTAUT Terhadap Niat Menggunakan Aplikasi Putra, Muhammad Rizqi Mubarrok Dwi; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.25

Abstract

This study aims to examine the influence of applying the Unified Theory of Acceptance and Use of Technology (UTAUT) model on the intention to use the Ruangguru learning application. The population in this study consists of primary school parents in Malang City who have never used the Ruangguru learning application before. The sampling technique employed was a non-probability sampling method called purposive sampling with a sample size of 108 respondents. The quantitative data was collected through a questionnaire. The data analysis technique used was multiple linear regression analysis with the assistance of SPSS software version 19.0. The findings of this study indicate that performance expectancy (X1), effort expectancy (X2), social influence (X3), and facilitating condition (X4) have contributions to the intention (Y) to use the Ruangguru application. The implications of this study highlight that there are many factors that influence users to use Ruangguru learning application including pleasant experiences, ease of use, social influence, and availabilities of facilities and supports.   Abstrak Penelitian ini bertujuan untuk menguji pengaruh penerapan model UTAUT (Unified Theory Acceptance and Use of Technology) terhadap niat untuk menggunakan aplikasi pembelajaran Ruangguru. Populasi pada penelitian ini adalah wali siswa SD di Kota Malang yang belum pernah menggunakan aplikasi pembelajaran Ruangguru. Teknik pengambilan sampel yang digunakan adalah teknik non-probability sampling metode purposive sampling dengan sampel sejumlah 108 responden. Data dalam penelitian ini diperoleh melalui kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan software SPSS versi 19.0. Hasil penelitian menunjukkan bahwa performance expectancy (X1), effort expectancy (X2), social influence (X3), dan facilitating condition (X4) memiliki kontribusi terhadap niat (Y) untuk menggunakan aplikasi Ruangguru. Implikasi dari penelitian ini menyebutkan beberapa factor yang mempengaruhi pengguna menggunakan aplikasi pembelajaran Ruangguru termasuk pengalaman yang menyenangkan, kemudahan penggunaan, pengaruh social, dan ketersediaan fasilitas serta dukungan.
Co-Authors Afandi, Adinda Cornellya Al Farisi, M. Naufal Hilmy Arif, Moh Erfan Athoillah, Moh Bagaskara, Wahyu Fahmi Christin Susilowati Dimas Hendrawan Fatchur Rohman I., M. Abdi Dzil Ifta Taqqia Izza, Navisah Ainul Muslim, Noor Awanis Nadiyah Hirfiyana Rosita Nanang Suryadi Orella, Ryo Mahesa Permadi, Fajar Putra, Muhammad Rizqi Mubarrok Dwi Putri, Pinky Greciela Veronica Raditha Dwi Vata Hapsari Risca Fitri Ayuni Sharfina, Nisrina Susianti, Dewi Tsabitah, Naurah