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All Journal Jurnal Kajian Ekonomi dan Pembangunan Jurnal Manajemen Pemasaran dan Perilaku Konsumen Dharmahita: Journal of Community Service and Development
Farrel, Muhammad
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH BRAND AMBASSADOR AKTOR KIM SEON HO TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE EVERWHITE DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Farrel, Muhammad; Sunaryo, Sunaryo
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.08

Abstract

The more sophisticated the technology for disseminating information, the faster the flow of information will reach the public. People nowadays are fond of Korean culture thanks to information procurement access and speed. Companies are following the trend and using Korean celebrities as their brand ambassadors; Everwhite, an Indonesian skincare company, is one of them. The objective of this explanatory research is to identify the effect of brand ambassador on the purchase intention of Everwhite consumers with the mediation of brand image. Using non-probability sampling method and purposive sampling technique, 100 people who know about Kim Seon Ho and Everwhite were selected as the sample. The results of the data analysis in SPSS 26 have led to findings that brand ambassador has a positive and significant effect on brand image and purchase intention, that brand image positively and significantly influences purchase intention, and that brand image does not mediate the effect of brand ambassador on purchase intention. The results of this study are effective in increasing buying interest from potential Everwhite consumers.
Raising Community Awareness About The Importance Of Education Through Educational Seminars In Babakanmulya Village: Meningkatkan Kesadaran Masyarakat Tentang Pentingnya Pendidikan Untuk Masa Depan Melalui Seminar Pendidikan Di Desa Babakanmulya Kabupaten Kuningan Farrel, Muhammad; Huda, Uu Nurul
Dharmahita: Journal of Community Service and Development Dharmahita Vol 2, No 1, 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/dharmahita.v2i1.9320

Abstract

           The Babakanmulya community's low awareness of the importance of education has led to a high dropout rate, mainly influenced by economic conditions and patriarchal culture.  This service program uses a Participatory Action Research (PAR) approach through three stages: planning (FGD), implementation (educational seminar), and impact evaluation. The partners in this program are the Babakanmulya Village Government and local community leaders.  The seminar was attended by more than 50 participants, showed high enthusiasm, and increased understanding of the importance of education and access to scholarships.  There was a change in the way the community, especially parents, viewed education. There were further initiatives from the village to support formal and non-formal education.  
Faktor-Faktor yang Mempengaruhi Pengeluaran Makanan Pendidikan dan Kesehatan pada Rumah Tangga Indonesia Farrel, Muhammad; Marta, Joan; Sentosa, Sri Ulfa
Jurnal Kajian Ekonomi dan Pembangunan Vol 6, No 2 (2024): Jurnal Kajian Ekonomi dan Pembangunan (Agustus 2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkep.v6i2.16629

Abstract

The purpose of this study was to analyze the effect of education of the head of household, gender, occupation of the head of household, employment status, how much education the mother has, number of family members, region on food, education and health expenditure in Indonesia. The type of research conducted is descriptive and inductive. Using the Tobit regression model. This research was conducted in Indonesia, using Susenas Indonesia data in 2020. Data collection used documentation techniques and literature studies. Data were analyzed using descriptive analysis, inductive analysis, hypothesis testing. The results of the study were Education of the head of household (Edu), gender of the head of household (Gender), sector of employment of the head of household (Empstat), sector of employment of the mother, Education of the mother, number of family members (Hhsz), and regional variables have a positive and significant relationship to Food, Education and Health Expenditure in Households.
Co-Authors Marta, Joan Sri Ulfa Sentosa Sunaryo Sunaryo Uu Nurul Huda, Uu Nurul