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All Journal Jurnal Kajian Ekonomi dan Pembangunan Jurnal Manajemen Pemasaran dan Perilaku Konsumen Dharmahita: Journal of Community Service and Development Jurnal Ilmu Kesehatan
Farrel, Muhammad
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Social Sciences

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PENGARUH BRAND AMBASSADOR AKTOR KIM SEON HO TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE EVERWHITE DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING Farrel, Muhammad; Sunaryo, Sunaryo
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.01.2.08

Abstract

The more sophisticated the technology for disseminating information, the faster the flow of information will reach the public. People nowadays are fond of Korean culture thanks to information procurement access and speed. Companies are following the trend and using Korean celebrities as their brand ambassadors; Everwhite, an Indonesian skincare company, is one of them. The objective of this explanatory research is to identify the effect of brand ambassador on the purchase intention of Everwhite consumers with the mediation of brand image. Using non-probability sampling method and purposive sampling technique, 100 people who know about Kim Seon Ho and Everwhite were selected as the sample. The results of the data analysis in SPSS 26 have led to findings that brand ambassador has a positive and significant effect on brand image and purchase intention, that brand image positively and significantly influences purchase intention, and that brand image does not mediate the effect of brand ambassador on purchase intention. The results of this study are effective in increasing buying interest from potential Everwhite consumers.
Pengaruh Isi Konten Edukasi Kesehatan di Instagram dr.Tirta (@dr.tirta) Terhadap Kesadaran Hidup Sehat Masyarakat Bintang, Rafa; Farrel, Muhammad; Roland, Dandi; Satya, Adji
JIKES : Jurnal Ilmu Kesehatan Vol. 1 No. 1 (2022): Desember 2022
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/jik.v1i1.158

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa pengaruh isi konten edukasi kesehatan Instagram @dr.tirta terhadap kesadaran hidup sehat masyarakat. Metode yang digunakan adalah metode survei dengan menyebarkan kuisioner kepada 101 pengikut akun aktif instagram @dr.tirta. Jenis penelitian ini adalah penelitian kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah pengikut aktif Instagram @dr.tirta sebanyak 2,4juta, sedangkan sampel penelitiannya menggunakan teknik sampling random sampling sebanyak 101 pengikut aktif Instagram @dr.tirta. Instrumen yang digunakan dalam penelitian ini adalah kuesioner mengenai isi konten edukasi kesehatan Instagram @dr.tirta dan pembentukan kesadaran hidup sehat yang telah dimodifikasi oleh peneliti. Data yang diperoleh kemudian dianalisis menggunakan software SPSS. Hasil penelitian menunjukkan bahwa variabel isi konten edukasi kesehatan yang disampaikan oleh Dr.Tirta di instagramnya memiliki hubungan yang sangat kuat sebesar 0,881 dengan pembentukan kesadaran hidup sehat masyarakat. Hal ini berarti, semakin sering seseorang melihat konten edukasi kesehatan yang disampaikan oleh Dr.Tirta di Instagram maka pembentukan kesadaaran hidup sehat masayarakat semakin baik. Selain itu, variabel isi konten edukasi kesehatan yang disampaikan oleh Dr.Tirta di instagramnya memiliki pengaruh yang kuat terhadap pembentukan kesadaran hidup sehat masyarakat sebesar 77,7%. Artinya 22,3% pembentukan kesadaran hidup sehat masyarakat dipengaruhi oleh variabel lain yang tidak diteliti.
Raising Community Awareness About The Importance Of Education Through Educational Seminars In Babakanmulya Village: Meningkatkan Kesadaran Masyarakat Tentang Pentingnya Pendidikan Untuk Masa Depan Melalui Seminar Pendidikan Di Desa Babakanmulya Kabupaten Kuningan Farrel, Muhammad; Huda, Uu Nurul
Dharmahita: Journal of Community Service and Development Dharmahita Vol 2, No 1, 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/dharmahita.v2i1.9320

Abstract

           The Babakanmulya community's low awareness of the importance of education has led to a high dropout rate, mainly influenced by economic conditions and patriarchal culture.  This service program uses a Participatory Action Research (PAR) approach through three stages: planning (FGD), implementation (educational seminar), and impact evaluation. The partners in this program are the Babakanmulya Village Government and local community leaders.  The seminar was attended by more than 50 participants, showed high enthusiasm, and increased understanding of the importance of education and access to scholarships.  There was a change in the way the community, especially parents, viewed education. There were further initiatives from the village to support formal and non-formal education.  
Faktor-Faktor yang Mempengaruhi Pengeluaran Makanan Pendidikan dan Kesehatan pada Rumah Tangga Indonesia Farrel, Muhammad; Marta, Joan; Sentosa, Sri Ulfa
Jurnal Kajian Ekonomi dan Pembangunan Vol 6, No 2 (2024): Jurnal Kajian Ekonomi dan Pembangunan (Agustus 2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkep.v6i2.16629

Abstract

The purpose of this study was to analyze the effect of education of the head of household, gender, occupation of the head of household, employment status, how much education the mother has, number of family members, region on food, education and health expenditure in Indonesia. The type of research conducted is descriptive and inductive. Using the Tobit regression model. This research was conducted in Indonesia, using Susenas Indonesia data in 2020. Data collection used documentation techniques and literature studies. Data were analyzed using descriptive analysis, inductive analysis, hypothesis testing. The results of the study were Education of the head of household (Edu), gender of the head of household (Gender), sector of employment of the head of household (Empstat), sector of employment of the mother, Education of the mother, number of family members (Hhsz), and regional variables have a positive and significant relationship to Food, Education and Health Expenditure in Households.
Co-Authors Bintang, Rafa Marta, Joan Roland, Dandi Satya, Adji Sri Ulfa Sentosa Sunaryo Sunaryo Uu Nurul Huda, Uu Nurul